SMM - Facebook Marketing Campaign

How to Create a Fan Page?

A Facebook fan page is an amazing way to promote your business, build awareness for a cause, and gather support for your brand. If you would like to create a fan page, follow these easy steps −

• Log in to your Facebook account.

• Click on the settings on the top right-hand corner of your page.

• Click on create page.

• Click on the type of page you would like to create.

• Fill in all the information required.

• Click on "get started".

• Upload a profile picture and click on save photo.

• Complete the 'about' section and click 'save info'.

• Now decide whether you want to enable ads or skip (it will be payable if you enable).

Facebook Profiles

Facebook Profiles are for people and they are generally meant for personal use only. A Facebook profile is an account that is allocated against an individual, who can use it to network with friends and colleagues, and share information with them. It is designed to be a unique profile on the Facebook network for that one individual, and it is not meant to be used to represent a company, an organization, or a fictional character.

Facebook Places

Facebook Places enable people to provide real-time update of where they are and what they are doing when they are on the move. It also enables its users to take advantage of unexpected coincidences such as discovering that they are at some concert as their friends. Users can check in when they arrive at a location, and see whether their friends are nearby. The best part about Facebook places is that it will more or less maintain itself once it has been created. Facebook users do have the ability to 'like' the Facebook places as well, so encourage visitors to press the 'like' button after they check in.

Facebook Groups

Facebook Groups are the places for small group communication where users can share their common interests and express their opinion. Groups allow people to come together around a common cause. Groups are for discussing issues and share related content. When we create a group, we can decide whether to make it publicly available for anyone to join, require administrator approval for members to join, or keep it private and by invitation only. Groups range widely − from light-hearted themes to organizing activities to serious topics such as politics and world events.

Facebook Community

A Facebook Community is about an organization, a celebrity, or a topic. Community pages are meant for general topics and all kinds of unofficial but interesting things. These pages let us stay connected with others who share similar interests and experiences.

Grow Your Business with Facebook

Facebook is fast becoming a powerhouse of marketing activity due to the sheer number of engaging users on the site and the simplicity of connecting with them directly.

Facebook can provide your business with a branding outpost on the web where customers, employees, and even the media can find information about your company, products, and services. Facebook connects you and your staff directly to your customers and fans.

Facebook can generate new leads for your business by drawing users’ attention towards what you are offering. Facebook helps in sharing links, images, and posts on a customizable page to project a better sense of your business. Facebook runs tactics like contests, sweepstakes, etc., that can increase fans and brand awareness of your business.

 Latest Facebook Trends

The nature of social media marketing is ever-changing, so it is important to constantly stay updated with what the current market trends are. The latest Facebook trends that a business should be aware of are − using the cover photo for marketing, different types of Facebook posts, more pictures, etc. Facebook looks completely different from how it was a year ago, so it should not be surprising that marketing on the social network has also changed a great deal.

What are Adverts?

Adverts on Facebook are unique. They are shown to specific groups of highly engaged people. If your adverts have a great creative content and are well targeted, they get more likes, comments, and shares. When we boost our page posts or expand the audience for the adverts, more people will see them when they visit Facebook. Facebook ads allow us to promote our business, get more fans to our business page, and drive more leads for our sales team. Facebook ads allow us to advertise a website or content that we manage on Facebook (like a group, page, or event)

How to Create a Campaign?

With targeted ads, stories, and wall posts, a successful campaign can be a powerful tool in our advertising arsenal. When running a Facebook campaign, we can draw on several Facebook components such as wall posts, Facebook ads, sponsored marketing, unique page tabs, etc. We can break down reports by campaign and also easily start/stop all ad sets within that campaign.

Campaigns correspond to each of our advertising objectives, like building brand awareness or driving web traffic. They are designed to help optimize and measure our results for each objective across multiple ad sites and ads. Each campaign can feature multiple ad sets, each of which has its own budget and schedule. We can also organize each ad set to represent a particular audience segment, for example, we can have an ad set for people who live near our store. This will help us control the amount we spend on each audience, decide when they will see our ads, and measure their response. Within each ad set, we can have multiple ads, each of which can feature a different set of images, links, videos, or text.

Facebook − Do's and Don'ts

Do's

• Use Facebook to stay in touch with your friends and make new ones.

• Use Facebook to advertise your organization’s events.

• Use Facebook to get involved with the campus community and learn what is happening around.

• Use Facebook customer support page since it contains valuable information about privacy controls and other important safety information.

• Do check each friend request carefully after visiting their profile.

• Do use "privacy settings" while building up your photo albums.

Don'ts

• Don't use your wall to announce your schedules, journey and planning.

• Don't use public walls as your own. Try to maintain the decorum of groups and fan pages.

• Don't accept friend requests from strangers.

• Don't use Facebook for ragging and bullying anyone.

• Don't post pictures of your friends without their permission.

• Don't disclose personal information such as cell phone number, address, etc., unless you feel comfortable.

Increase Facebook Likes for a Fan Page

• Create a Facebook fan page with an instantly appealing image, as it will help in attracting more attention.

• Keep the Facebook fan page up to date by writing suitable description and posting interesting and friendly page titles. Always try to provide your readers with something fresh to read.

• If you are running a contest on your page, then ask your visitors to like your fan page. Facebook contests are the easiest way to get people excited, as the lure of a big prize compels your target customers to 'like' your page and become your fan.

• If you are running a business, then you should promote your fan page by using ads in the Facebook, as it is the easiest way to increase the visibility of your brand and reach out to a highly targeted audience.

• Promote your page on your official website because it helps you to get likes from new visitors on your site. Having a 'like' button on your website is an easy way to drive new likes over time.

• Synchronize your Facebook page with your other profiles on other social networking sites like Twitter, dig, etc. It will help you get more visitor response.

• Sometimes educational content is a better incentive for a 'like' than a discount offer or a prize, depending on your industry or the target audience. Providing free written content such as eBooks can drive tons of new fans and customers.

 What are Facebook Apps?

Facebook apps are basically software programs that can be added to users' Facebook profiles. These interactive software applications are developed to utilize the core technologies of the Facebook platform. Applications for Facebook have gained massive popularity in the last few years due to its uniqueness and the ease of creating them.

Facebook apps integrate Facebook newsfeeds, notifications, various social channels, and other features to generate awareness and interest in the app by the Facebook users. Apps and games are normally developed to enhance your experience on Facebook.

You can add the apps that interest you from the app center. The information found in these apps is stored on developer servers that are not hosted by Facebook. The developers are responsible for their servers. It has not been possible to exchange real currency directly within Facebook apps, however apps can utilize 'Facebook credits', a virtual currency that can be purchased in order to acquire virtual goods and services within Facebook apps.

Facebook Apps − Advantages

• Increased exposure to potential customers.

• Easily create new product or service campaigns online.

• Lower marketing expenses.

• Reach a targeted customer.

• Build brand loyalty.

• Provide multiple marketing platforms.

• Budget-friendly ads.

• Marketing strategy is low cost.

• Allows business to communicate with existing and prospective clients.

• Can easily update everyone at once about your business.

History of Facebook Marketing !!

Facebook is a social networking service provider. It allows you invite and connect with friends, like and comment, send messages and pictures or share them. Facebook has seen excellent growth since its initiation and is poised to maintain its supremacy in Social Networking.

History of Facebook

Facebook was founded by Harvard student "Mark Zuckerberg" on 4th February 2004. In May 2007, Facebook opened up its developer platform to allow third-party developers to form applications and widgets that, once approved, could be assigned through the Facebook community. In May 2008, Facebook engineers declared Facebook connect, a cross-site action that allows users to publish on third-party sites in their Facebook newsfeed. The site was modernized in late 2008, intended to integrate the website and make it easier to see what friends were doing.

What is Facebook Marketing?

Facebook is undoubtedly the most well-known social media platform available with many advantages associated with it. It is basically a social networking site which can be used as a handy tool for promoting and advertising a business. Facebook can be used to market a company, promote a brand or create awareness about a service or a product.

Success with this form of marketing requires more than a fan page and a few friends. When used efficiently, Facebook marketing can provide a business with exciting benefits and results. It can empower businessmen to greatly improve their brand awareness and reach out to a wider audience.

What Everyone Ought To Know About SMO & Brand Awareness?

SMO Strategy for Business

A wisely enforced Social Media Optimization (SMO) strategy will provide a nice boost to your business. To draw most profit out of Social Media, you wish to set clear and well-defined business goals and objectives. The subsequent points are the backbone of any well-laid SMO strategy −

•  Set measurable and doable goals.

•  Know your customers.

•  Research over market and trends.

•  Explore additional social networking platforms. Replicate your presence on all.

•  Choose core topics associated with your business. Use them in content.

•  Set Social Engagement parameters.

•  Plan your resource use.

•  Track your results.

SMO − Key Concepts

• Aim for building name by describing yourself as a trusted source or business.

• Encourage more engagement and sharing.

• Be an accredited name in your industry.

• Gear up originality.

• Keep it social.

• Master over your media platforms.

• Optimize every single point that slow down your efforts.

Brand Awareness

Brand awareness is a degree to which your brand name is famous. Brand name strengthen the customers’ trust. So, it is essential that your brand name overshadows your products. Advertising the brand name helps your business build and get over outmoded business state.

Social Media Marketing can benefit you in branding your business. It benefit you increase your public profile as well. All you want is to

• Select the right Social Media Channel for your business.

• Finalize a social content strategy.

• Make a strong content strategy.

• Participate in good consultation with your customers to let them feel more connected.

• Keep record of all key metrics like potential reach, conversation share, links, etc.

Social Engagement

Social Media Engagement is that method of reaching out to promising customers and interacting with them through Social Media. It is mainly done in order to draw attention towards a specific product or a service. It is a two-way medium where a consumer can share a pleasant relationship with the vendors.To achieve optimum reach, you have to interact with your audience. It possibly can be a relentless job. To grab a lot out of less, you have to strategize your social media engagement norms.

• Use 'Social Channels' to reach out fans.

• Use Social Media platforms to announce any event you are organizing.

• Entertain Posts your audience is posting.

• Use Social Media Circles to participate in valuable and educational conversations.

• Participate in Social Media groups.

Measure your commitment level to trace your engagement efforts. It is fundamentally a ratio between the social platforms that you use and the social platforms that you don't use to engage. The higher is the level, the stronger is your bonding with the audience.

The Amazing World Of Social Media Marketing

Business in today’s day and age is dominated by customers and their demands. Folks choose to see referrals, reviews over Google search results, or an internet site before buying a product. To face the flow, we'd like to be told what folks say regarding us. You wish to actively participate in relevant communities to move and influence lots. You wish to have interaction with social media to manage your online name. Social media promoting is a necessity to focus on a wider client base and expand your business.

Social Media promotion is the activity of driving web site traffic through social media sites.


What is Social Media?

Social Media may be a platform that lets us participate in social networking. We are able to share our posts on numerous social media platforms to boost business visibility. Nowadays it's the simplest supply for news updates, marketing, education, and recreation.

History of Social Media Marketing

Social Media looks to be a new trend, however, its roots stretch to the start of PC Era. What we have a tendency to see nowadays is that the results of centuries-old social media development. Usenets, that were launched in 1979, was the primary ancestor of social media and therefore the journey from Usernets to Facebook could be a long one. Usenets allowed users to post on newsgroups. It had been followed by Bulletin Board Systems (BBS) that allowed users to log in and move. Online services like progidy were the precursors to BBS. When online services, net relay chat came into light that gave way to instant electronic communication.

In the 90s, dating sites and forums were on peak, which led to the growth of social networks. However, they failed to let users build friend lists. Six degrees launched to beat this feature. It allowed profile creation and listing pears. It had been purchased and pack up when enjoying it for a decade. Blogging emerged during this part, making a sensation in social media. It's well-liked even nowadays. Different sites like BlackPlanet (African-American Social Website) and MiGente (Latino) cropped up having provision to make profiles and add friends.

Modern social networks came into image post-2000. Apple launched its Friendster in 2002. It's legion users. Hi5 and Linkedin were launched in 2003. Linkedin could be a ground for professionals to achieve resolute each other. MySpace conjointly originated in 2003 and has become accepted by 2006. Equally, Facebook was launched in 2004 and surpassed MySpace, Orkut, Multiply, etc., and remains increasing. This decade conjointly formed media sharing platforms like Photobucket, Flickr, Youtube, Instagram, etc., along with news and bookmarking platforms like Digg and Delicious.

Since 2000, Social Media has bloomed to the horizon and remains increasing limitlessly. Ahead of media sharing, several different portals that give period updates were introduced, for instance, Twitter, Tumblr, etc. In 2007, Facebook launched its advertising system.

Importance of Social Media

The importance of social media is undebatable. It's a robust channel of marketing − a game-changer for any business. It provides us the pliability to speak at both personal as well as business levels.
Business homeowners will improve search rankings, leads, sales, and traffic victimization search media. this will be done at reduced promoting expenses. Besides business, it's a cool platform to attach with friends and dear ones.

Facebook Marketing Strategies 2015 for Business: How to do Marketing on Facebook Successfully!