How to Create a Fan Page?
A Facebook fan page is an amazing way to promote
your business, build awareness for a cause, and gather support for your brand.
If you would like to create a fan page, follow these easy steps −
- Log in to your Facebook account.
- Click on the settings on the top right-hand corner of your page.
- Click on create page.
- Click on the type of page you would like to create.
- Fill in all the information required.
- Click on "get started".
- Upload a profile picture and click on save photo.
- Complete the 'about' section and click 'save info'.
- Now decide whether you want to enable ads or skip (it will be payable if you enable).
Facebook Profiles
Facebook Profiles are for people and they are
generally meant for personal use only. A Facebook profile is an account that is
allocated against an individual, who can use it to network with friends and
colleagues, and share information with them. It is designed to be a unique
profile on the Facebook network for that one individual, and it is not meant to
be used to represent a company, an organization, or a fictional character.
Facebook Places
Facebook Places enable people to provide real-time
update of where they are and what they are doing when they are on the move. It
also enables its users to take advantage of unexpected coincidences such as
discovering that they are at some concert as their friends. Users can check in
when they arrive at a location, and see whether their friends are nearby. The
best part about Facebook places is that it will more or less maintain itself
once it has been created. Facebook users do have the ability to 'like' the
Facebook places as well, so encourage visitors to press the 'like' button after
they check in.
Facebook Groups
Facebook Groups are the places for small group
communication where users can share their common interests and express their
opinion. Groups allow people to come together around a common cause. Groups are
for discussing issues and share related content. When we create a group, we can
decide whether to make it publicly available for anyone to join, require administrator
approval for members to join, or keep it private and by invitation only. Groups
range widely − from light-hearted themes to organizing activities to serious
topics such as politics and world events.
Facebook Community
A Facebook Community is about an organization, a
celebrity, or a topic. Community pages are meant for general topics and all
kinds of unofficial but interesting things. These pages let us stay connected
with others who share similar interests and experiences.
Grow Your Business with Facebook
Facebook is fast becoming a powerhouse of
marketing activity due to the sheer number of engaging users on the site and
the simplicity of connecting with them directly.
Facebook can provide your business with a branding
outpost on the web where customers, employees, and even the media can find
information about your company, products, and services. Facebook connects you
and your staff directly to your customers and fans.
Facebook can generate new leads for your business
by drawing users’ attention towards what you are offering. Facebook helps in
sharing links, images, and posts on a customizable page to project a better
sense of your business. Facebook runs tactics like contests, sweepstakes, etc.,
that can increase fans and brand awareness of your business.
Latest Facebook Trends
The nature of social media marketing is
ever-changing, so it is important to constantly stay updated with what the
current market trends are. The latest Facebook trends that a business should be
aware of are − using the cover photo for marketing, different types of Facebook
posts, more pictures, etc. Facebook looks completely different from how it was
a year ago, so it should not be surprising that marketing on the social network
has also changed a great deal.
What are Adverts?
Adverts on Facebook are unique. They are shown to
specific groups of highly engaged people. If your adverts have a great creative
content and are well targeted, they get more likes, comments, and shares. When
we boost our page posts or expand the audience for the adverts, more people will
see them when they visit Facebook. Facebook ads allow us to promote our
business, get more fans to our business page, and drive more leads for our
sales team. Facebook ads allow us to advertise a website or content that we
manage on Facebook (like a group, page, or event)
How to Create a Campaign?
With targeted ads,
stories, and wall posts, a successful campaign can be a powerful tool in our
advertising arsenal. When running a Facebook campaign, we can draw on several
Facebook components such as wall posts, Facebook ads, sponsored marketing,
unique page tabs, etc. We can break down reports by campaign and also easily
start/stop all ad sets within that campaign.
Facebook − Do's and Don'ts
Do's
- Use Facebook to stay in touch with your friends and make new ones.
- Use Facebook to advertise your organization’s events.
- Use Facebook to get involved with the campus community and learn what is happening around.
- Use Facebook customer support page since it contains valuable information about privacy controls and other important safety information.
- Do check each friend request carefully after visiting their profile.
- Do use "privacy settings" while building up your photo albums.
Don'ts
- Don't use your wall to announce your schedules, journey and planning.
- Don't use public walls as your own. Try to maintain the decorum of groups and fan pages.
- Don't accept friend requests from strangers.
- Don't use Facebook for ragging and bullying anyone.
- Don't post pictures of your friends without their permission.
- Don't disclose personal information such as cell phone number, address, etc., unless you feel comfortable.
Increase Facebook Likes for a Fan Page
- Create a Facebook fan page with an instantly appealing image, as it will help in attracting more attention.
- Keep the Facebook fan page up to date by writing suitable description and posting interesting and friendly page titles. Always try to provide your readers with something fresh to read.
- If you are running a contest on your page, then ask your visitors to like your fan page. Facebook contests are the easiest way to get people excited, as the lure of a big prize compels your target customers to 'like' your page and become your fan.
- If you are running a business, then you should promote your fan page by using ads in the Facebook, as it is the easiest way to increase the visibility of your brand and reach out to a highly targeted audience.
- Promote your page on your official website because it helps you to get likes from new visitors on your site. Having a 'like' button on your website is an easy way to drive new likes over time.
- Synchronize your Facebook page with your other profiles on other social networking sites like Twitter, dig, etc. It will help you get more visitor response.
- Sometimes educational content is a better incentive for a 'like' than a discount offer or a prize, depending on your industry or the target audience. Providing free written content such as eBooks can drive tons of new fans and customers.
What are Facebook Apps?
Facebook apps are basically software programs that
can be added to users' Facebook profiles. These interactive software
applications are developed to utilize the core technologies of the Facebook
platform. Applications for Facebook have gained massive popularity in the last
few years due to its uniqueness and the ease of creating them.
Facebook apps integrate Facebook newsfeeds,
notifications, various social channels, and other features to generate
awareness and interest in the app by the Facebook users. Apps and games are
normally developed to enhance your experience on Facebook.
You can add the apps that interest you from the
app center. The information found in these apps is stored on developer servers
that are not hosted by Facebook. The developers are responsible for their
servers. It has not been possible to exchange real currency directly within
Facebook apps, however apps can utilize 'Facebook credits', a virtual currency
that can be purchased in order to acquire virtual goods and services within
Facebook apps.
Facebook Apps − Advantages
- Increased exposure to potential customers.
- Easily create new product or service campaigns online.
- Lower marketing expenses.
- Reach a targeted customer.
- Build brand loyalty.
- Provide multiple marketing platforms.
- Budget-friendly ads.
- Marketing strategy is low cost.
- Allows business to communicate with existing and prospective clients.
- Can easily update everyone at once about your business.
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