Showing posts with label SEM. Show all posts
Showing posts with label SEM. Show all posts

7 Ways to Improve Your Google Ad Template!

No comments

Tuesday, 23 June 2020

Google Ad Headlines


Like many people, you would probably be aware of Google Ads headlines.

 

Just 30 characters required, but it’s the most difficult 30 characters you’ll ever draft.

 

It is necessary to know what matters, which is why it can be remarkably difficult to come up with a powerful headline.

 

The good news is that after you’ve had some practice with writing them, they can be quite easy. It’s literally just identifying what types of headlines work best, and then securing your product or service into it.

 

Let's gear up by writing some strong headlines for Google ads.

 

 

#1: The Question

Example: “Looking for ________?”

It is always great to draw someone's attention with questions that they are looking for on Google. Many individuals feel satisfied when you trigger them with a question related to what they are searching for.


 

#2: Numbers

Example: “________ Ways to ________”

Place a number in the first section. It should be a remarkable one that will attract most people. The second section should be what your product or service commits. For example, if you sell a product that reduces people's stress, your headline possibly “6 Ways to Reduce Stress.”


 

#3: Location

Example: “__________ in __________” or “_________ _________”

This covers "WHAT ARE YOU?" and "WHERE ARE YOU LOCATED?". Place your professional title followed by a location in the first part such as "Lawyer in Toronto." The second part sets the location followed by a professional title, therefore "Toronto Lawyer".

 

Though look simple to work, that’s the plot. Google Ads headlines demand to be easy. You have a blink of an eye to snatch the attention of online searchers, and showing them you are what they are seeking is the best way to do it.


 

#4: Buzzwords

Example: “Get __________ w/ Free Shipping”

Well, this one is quite focused on product-based companies. The buzzwords are get, shipping, and free. These words, along with your, save, online, and you seem to lead to more clicks.



#5: Offer

Example: “Save 20% On Our ________”

Many people love a great deal, particularly those willing to make a purchase. An offer headline catches people’s attention because as they state, “Money talks.”


#6: Leverage FOMO: Use the Countdown Timer

Example: “Winter Boots Sale – Flat 25% Off, Only 2 hours left”

FOMO—fear of missing out—may have only begun the marketing dictionary in 2013, but the trick is much more traditional.

 

Paid search marketers can draw into FOMO by creating a sense of urgency or scarcity, usually through limited-time offers or showcasing peer-group buyers.

 

The Google Ads countdown timer really counts down the days or hours until the end of a special offer. This way your ad has a better chance of knocking out your contenders’. A countdown builds an immediate threat of loss, drawing into psychological beliefs to boost clicks.

 

#7: Mix and Match

This one is more of art instead of just filling in the blanks. Depending on what your main keyword is, you will have between 20 characters and 5 characters to use once you have entered your main keyword.

 

Certainly, if you only have 5 characters left, your choices will be limited. The following list is to get your creative thoughts rolling and come up with the best achievable headlines:


Mix & Match Keywords


 

Effective headlines are ones that get your target audience clicking through to your landing page. You never know which ones will be the most dominant till you make then live. It is better to do some A/B testing to detect which ones give the best results. Once you know which one gets the most clicks, you’ll be ready to modify those a little to see if it enhances click-through rates even further.





Bidding Strategies To Consider for Search Campaign Creation

No comments

Monday, 16 January 2017


Whenever you start with PPC (Pay Per Click)  Ads, you have to keep in mind the business goal or objective for running the Ad Campaign.


Bidding Strategies



 Well, there are three types of Bidding strategies as follows:

1. Cost Per Click (CPC) Bidding
2. Cost Per Impressions (CPM) Bidding
3. Cost Per Acquisition (CPA) Bidding

1. Cost-Per-Click(CPC)  Bidding:

There are two types of CPC Bidding

a.) Automatic CPC Bidding: I personally recommend Automatic Bidding because it is the simplest and most common. Set a daily budget & Ads automatically manages bids to bring the most clicks possible.

b.) Manual CPC Bidding: It is the default strategy to manage max. Set the different bid for each ad group in campaign, or keywords, placements. 


2. Cost-Per-Impression (CPM) Bidding:

CPM Bidding focuses on the visibility of ads to increase awareness about brand/product. I would suggest making use of Facebook Advert instead of using CPM Bidding.


3. Cost-Per-Acquisition (CPA) Bidding:

CPA Bidding is used when the campaign is direct-response related. For ex, the campaign focuses on sign-ups or sales. 

Three factors required when using CPA Bidding:
a.) Enable conversion tracking.

b.) Campaign received at least 15 conversions in the last 30 days.

c.) Google Ads system requires this conversion history in order to make accurate predictions about future conversion rate.


Well, I would like to conclude with this, Depending on which networks your campaign is targeting, and whether you want to focus on getting Clicks, Impressions, or Conversions, you can determine which strategy is best for you. 

Guide to Google Ads Extensions

No comments

Wednesday, 2 March 2016

If you are considering to boost your paid search performance without working late in the office or increasing your budget, try applying for Ad Extensions. Not only do they require minimal set-up time, but they are also displayed at no additional cost.

It can be hard to decide which extensions to focus on, so I have created a list to help you decide which ones will work best for you:


Google Adwords Extension


*       Sitelink Extensions:

v  Sitelink Extensions allow you to advertise additional landing pages below your standard ad text.
v  Applying a few lines to your ad gives you more realistic on the SERP, assisting your ad to stand out against your competition.
v  Sitelinks also, allow the searcher an opportunity to go to a more precise page on your site.
v  Google has proved that adding sitelinks to your ads boost your click-through rate, even if people aren’t clicking the site link links!

*       Call Extensions:

v  Call Extensions allow you to integrate your phone number in your text ads.
v  It helps to make it easier for customers to contact you directly.
v  Depending on the device, the extensions will be presented differently.
v  On desktops and tablets, your phone number is applied alongside your text, whereas on high-end mobile devices, your ad will contain a “call” button.
v  With the advent of Enhanced Campaigns, Call Extensions have become increasingly refined by allowing you to measure phone call conversions
v  In addition to it also helps to view more extensive call reporting metrics.

*       Location Extensions:

v  It allows you to incorporate your business address and telephone number into your ad.
v  Don’t worry, you don’t have to waste any of your valued ad space!
v  The location extension adds an extra line to your ad & often contains a map reference.
v  You can add multiple addresses by associating your account to Google My Business.
v  On average, ads with location extensions see a 10% boost in click-through rate.

*       App Extensions:

v  App extensions allow you to connect to your mobile or tablet app from your text ads.
v  People Click either on your ad headline/ on a link to your app.
v  This is a great way to cater access to your website as well as to your app.
v  If your primary aim is to drive app downloads, app promotion ads (which connect to apps exclusively) might be the better option.
v  You can add app extensions to accounts, campaigns & ad groups.
v  You can build mobile-optimized app extensions to show on mobile devices or render specific app extensions on the devices that you choose.
v  If you create an extension for each app store, they will show the store link that corresponds to the customer's device, so someone on an iOS device will see your Apple App Store link.
v  Adding app extensions to your ad is free, but any clicks on the app extension will cost the same as clicks on the text ad (a standard CPC).

v  How to set up an app extension?

Before setting up an app extension, make sure that you have all these features:
      The mobile app that's live within Google Play or the Apple App Store
      The Package Name (Android) / App ID (iOS) for your mobile app
      The URL of the page within the app store where users can gain more about the app or Click to install

v  If you have all of the items above, you can add an app extension to the ads in your account, campaign or ad group.

*       Review Extensions:

v  The character limit on Review Extensions is 67 & that includes the name of the publication.
v  A review extension must be an accurate, credible, non-duplicative third-party review of the advertiser's business.
v  Like the rest of your ad text, your review extensions must observe with all Ads policies.
v  Review extensions also are accountable to the additional requirements described here.

*       Callout Extensions:

v  POLICY

·         Callout extensions allow you to incorporate additional descriptive text in your standard text ad.
·         The rules that apply to text ads generally apply to callout extensions, too. 

v  TEXT REQUIREMENTS

·         The text for each callout must be 25 characters or fewer
·         Your callout text can't involve the following: exclamation marks, punctuation at the beginning of the text, repeated punctuation, or emoticons.
·         They don't allow duplication or repetition of callout text with other callouts, ad text, or sitelink text within the same ad group, campaign or at the account-level.
·         You can't use the keyword insertion feature within your callout text.

v  BUSINESS REQUIREMENTS

·         Callouts must be "family safe."
·         Any callout that contains "non-family" or "adult" content isn't granted.

¤      Callout extensions are similar to sitelinks but without the links.
¤      Google recommends that advertisers use callout extensions to draw attention to unique selling points and important product details and benefits.
¤      You can feature up to 4 callouts in your ad, each limited to 25 characters each & must have at least two callouts for them to display.
¤      The use of extensions improves the performance of your ads (including click-through rate) & gives you an opportunity to stand out with specific messaging in the search results.
¤      Bonus: it doesn’t cost any extra.

*       Structured Snippet Extensions:

v  POLICY

·         Structured snippet extensions allow advertisers to describe features of a particular product or describe the range of products or services their business offers.
·         Structured snippets are subject to the same policies that apply to text ads & they must also meet the text, business & content requirements listed below.

v  TEXT REQUIREMENTS

·         Each snippet text value for a header must be 25 characters or fewer
·         Snippet text values can't involve exclamation marks, punctuation at the beginning of the text, repeated punctuation or emoticons 

v  BUSINESS REQUIREMENTS

·         Structured snippets must be "family safe."
·         Any structured snippet that contains "non-family" or "adult" content is restricted.

v  CONTENT REQUIREMENTS

·         Structured snippet values must be relevant and match the selected header.
·         Note that structured snippet values that are not a segment of the set defined by the header will be disapproved.
·         Values must not contain any promotional text and must comply with the guidelines listed for each header below.

*       Automated Extension:

v  Consumer ratings
·         Campaign type - Search Network with Display Select - All features for Mobile/Tablet
·         Campaign type - Search Network only - All features for Desktop
·         Available - US, UK, Canada, Australia

v  Previous visits
·         Campaign type - Search Network with Display Select for Mobile/Tablet
·         Campaign type - Search Network only for Desktop
·         Available – Globally

v  Seller ratings
·         Campaign type - Search Network with Display Select - All features for Mobile/Tablet
·         Campaign type - Search Network only - All features for Desktop
·         Available - US, UK, DE, FR, AU, NZ, JP, and NL

v  Dynamic sitelink extensions
·         Campaign type - Search Network with Display Select - All features for Mobile/Tablet
·         Campaign type - Search Network only - All features for Desktop
·         Available – Globally

v  Dynamic structured snippets
·         Campaign type - Search Network with Display Select - All features for Tablet
·         Campaign type - Search Network only - All features for Desktop
              ·         Available - English (Global)

PPC Metrics - Measuring Results !!

No comments

Saturday, 16 May 2015


PPC Metrics



It is critical to quantify the accomplishment of your PPC promotion. To enhance a current PPC promotion further, it is basic to investigate its ROI, conversion rate and the issues caused.

Even if an existing ad is doing well in terms of conversion rate and creating ROI, there is dependably an opportunity to get better. To enhance am ad in the right heading and hoist its ROI, it is important to quantify the accomplishment of the propelled advertisement.


The accompanying metrics can be utilized to affirm the achievement of your ad:


Metric
Description
Value
%Served
How often your ad was served in contrast to other similar ads in the same ad group.
Average Cost per Click (CPC)
Total Cost/Total number of clicks
The lower, the better.
Average Position
How high in the results page is your ad showing.
1 is the highest.
Bounce Rate
The percentage of visitors who leave to navigate the website after visiting one page.
The higher, the poorer.
Clicks
The number of times a visitor clicks your ad.
The more, the better.
Click-Through-Rate (CTR)
The percentage of clicks divided by Impressions.
The higher, the better.
Conversions
The number of times a visitor clicks on the ad and completes an action you defined as a conversion within a specific period of time.
The more, the better.
Impression Share
The percentage of the total number of times your ad could have been shown versus the actual number of times it was shown.
Impressions
The number of times your ad was displayed on the search results page.
The more, the better.
Quality Score
Relevance of the keyword, ad, and landing page combined, which affects your CPC.
The higher, the better.
ROI
(Return – Investment) × 100
The more, the better.
Don't Miss
2015-2020 © All rights reserved. Crunch Digital