It is
critical to quantify the accomplishment of your PPC promotion. To enhance a
current PPC promotion further, it is basic to investigate its ROI, conversion
rate and the issues caused.
Even
if an existing ad is doing well in terms of conversion rate and creating ROI,
there is dependably an opportunity to get better. To enhance am ad in the right
heading and hoist its ROI, it is important to quantify the accomplishment of
the propelled advertisement.
The
accompanying metrics can be utilized to affirm the achievement of your ad:
Metric
|
Description
|
Value
|
%Served
|
How
often your ad was served in contrast to other similar ads in the same ad
group.
|
|
Average
Cost per Click (CPC)
|
Total
Cost/Total number of clicks
|
The
lower, the better.
|
Average
Position
|
How
high in the results page is your ad showing.
|
1
is the highest.
|
Bounce
Rate
|
The
percentage of visitors who leave to navigate the website after visiting one
page.
|
The
higher, the poorer.
|
Clicks
|
The
number of times a visitor clicks your ad.
|
The
more, the better.
|
Click-Through-Rate
(CTR)
|
The
percentage of clicks divided by Impressions.
|
The
higher, the better.
|
Conversions
|
The
number of times a visitor clicks on the ad and completes an action you
defined as a conversion within a specific period of time.
|
The
more, the better.
|
Impression
Share
|
The
percentage of the total number of times your ad could have been shown versus
the actual number of times it was shown.
|
|
Impressions
|
The
number of times your ad was displayed on the search results page.
|
The
more, the better.
|
Quality
Score
|
Relevance
of the keyword, ad, and landing page combined, which affects your CPC.
|
The
higher, the better.
|
ROI
|
(Return
– Investment) × 100
|
The
more, the better.
|
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