Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

5 Mistakes to Avoid in Facebook Ads

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Monday, 10 August 2020

 

5 Mistakes to Avoid in Facebook Ads


Facebook Ads are the best way to market your products and services on the platforms that your consumers are using the most.

 

The only problem with Facebook Ads is that many people lose a lot of money with Facebook Ads because they don’t know how to use them correctly. In other words, they make many costly mistakes.

 

To avoid budget-draining Facebook advertising mistakes, I’d like to share five of them with you.

 

1. Not Targeting the Right Audience


Facebook allows advertisers to choose groups of people they want their ads to show to while they are using the social network. The groups of people can be based on interests, fields of study, demographics, and behaviors. If you choose the wrong groups of people, you won’t end up with as many conversions as you would if you selected the groups of people who are interested in your products and services.

 

To avoid this mistake, know your audience. Come up with a buyer persona and be as detailed as possible. As you target your Facebook Ads, look back to your buyer persona and choose the interests, demographics, and behaviors that match it.


 
2. Underusing Analytical Tools


Facebook Analytics is amazing as it tells you which ads performed better than others did. You can use this information to hone in on what is effective among your consumers on Facebook.

 

One of the most powerful ways to succeed with Internet marketing is to track your efforts, analyse them, and then improve your strategy. With every fresh strategy, you gain insight into what brings you better conversions.


 

3. Ignoring Custom Audiences


Facebook’s intelligent advertising platform enables you to reach many different audiences, including those who have been to your website before or have purchased from you in the past. These people are warm leads and may just want a reminder to come back to you.

 

Creating a remarketing campaign, you can send specific ads to different groups of people. For example, you can have an ad that asks your blog readers to sign up to join your mailing list. This means you will have a better way to keep in touch with them and bring them back to your site. You can target past consumers by uploading their email addresses to Facebook, and then they will notice your ad with a special offer. Even people who visit one of your landing pages can be targeted, so you can show them again why your services or products are the best.


 

4. Forgetting to Exclude Past Converters


It doesn’t help at all if showing the same ad to people who have already converted. Sadly, this is a blunder that people make all the time.

 

Create a Custom Audience by using the EXCLUDE feature and select people who have already converted. This will save your money and ensure that you’re not wasting time showing your ad to people who have already converted.

 


5. Designing an Ineffective Ad


By learning your audience, you can also figure out what they like best in ads. You can do this by testing different ads (image, text, slideshow, carousel, video, etc.), and then check which ones perform the best.

   

Once you know which ones perform the best, always remember that less is more with ads. You don’t want too much text because people are scrolling their feed, which implies you only have a split second to catch them. The image in your ad has to be striking and send a prompt message.


Are looking out for the latest Facebook Ad templates? Download today the trending freebies that help your Facebook ads to perform better.

How to elect Which Social Media Platform to Use for Your Business?

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Wednesday, 27 September 2017

Social Media


Success with social media marketing hinges on your decision about which networks to focus.

Choose the wrong system, and you could end up wasting your valuable time and resources with little to no gain. Choose too many networks, and you will spread yourself and your team too thin to be persuasive.

The solution is easy - make sure you only invest in the right social media networks for your business.

There's just one problem.

How Do You understand Which Network Is Appropriate for Your Business?


There is no deficit of social media networks, and a new one appears to pop up nearly all day. There's social media site for just about everything you can imagine, even knitting! :)

Choosing the best network for your business is a daunting task. However, I am going to walk through a 3-step process that you can use to narrow down your list and ensure you are focusing your resources where you will get the biggest smack for your buck.

Like best things in marketing, it all starts with your customer.

Step 1: Create Your Customer Personas


The very first step is to identify whom you are trying to aim with your social media marketing.

Alternatively, who is your ideal customer?

The intention here is to create your customer personas, which describe the age range, occupation, marital status, # of kids, education level, questions, interests, problems, and any other relevant information.

Even if you have a good idea for whom you are targeting, take a moment to write this down. Every business will have numerous customer personas, and it is detracting to know them to assure your marketing to the proper people.

Before I proceed on, let's address one of the most frequently asked questions, "What about B2B marketing?" There is no customer persona for B2B (business to business) marketing by default means, right?

WRONG!

Even B2B marketing is targeting individuals. There's no such thing as marketing to business. Your marketing message must resonate with the people that make the buying decisions in the company you are aiming.

With that significant stride complete, we can move on to Step 2.

Step 2: Match Your Personas to Social Media Sites


The next step is to match your customer personas with the suitable social media sites. There's no point investing in a social media network that does not have your ideal clients, right?

To complete this step, we must figure out the demographic breakdown of all the major social media networks. Luckily, this research was done by Sprout Social.

Carefully review the demographics of the social media sites to see which of them are most appropriate for whom you are trying to target. For example, you will notice right away that Pinterest users are predominantly women. Only 17% of male internet users are on Pinterest versus 45% of female users. So if you are ideal customers are men, Pinterest is not a good fit.

You will also notice that Instagram skews to a much younger audience. 

Another key takeaway from this research is the fact that Facebook is by far the largest social media network. 1.15 billion daily active people use Facebook, and there is no demographic that is not on Facebook. Every demographic, from youngster to over-65-year-olds, has an account on Facebook.

That means every business should start social media marketing on Facebook and then expand to the next most appropriate network.

Now that we know which sites we will be focusing on, it is time for step 3.


Step 3: Ratify You Have the Resources


The final step is to ratify you have the resources to enlist your optimal customers on each of the social media sites you picked in step 2 above.

Let's begin with Facebook since every business should have a Facebook existence. To frame your Facebook audience and keep them engaged, you will need to post updates. What will you need to post updates? Here are some ideas:

-Helpful tips 

-Industry updates 

-How-to information 

-Inspirational quotes 

-Relevant jokes 

-Pictures of you and your team 

-Answers to FAQs 

Easy questions that elicit a response to outset a debate. That is a short list that will need to be fleshed out based on exactly who you are targeting. The goal here is to assure you have the resources to engage with your audience, not to create your content journal.

If in step 2 you determined that Pinterest & Instagram be an enormous apt for whom you are targeting, then it should be obvious that you need to have a steady supply of images to post. If you do not, then you will not be able to stay active for long.

At this point, you should have a list of appropriate social media sites for your business and a good idea to hold your audience engaged month after month.

All you need now is a solid plan to execute.

Best Social Media Marketing (SMM) Tools to Try in 2015

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Saturday, 29 August 2015

Social Media


Social Media Scheduling Tools –

·         buffer.com​​
·         tweetdeck.twitter.com (an official tool by Twitter to monitor and schedule tweets. Free version.)
·         hootsuite.com (for all channels, has both free and paid version)


Social Media Listening/Monitoring Tools –
·         tweetdeck.twitter.com(falls in this category too)
·         socialoomph.com


Social Media Data Trackers (for campaign results or competition analysis) –
·         hashtags.org
·         tweetarchivist.com
·         socialbakers.com (free and paid versions)


Social Media Benchmarking Tools -
·         klout.com (free version)
·         unmetric.com (paid version)
·         simplify360.com (paid version)
·         radian6.com (paid version)

Monitoring Social Media Accounts

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Monday, 25 May 2015


Monitoring Social Media Accounts


You can use the following tools to analyze what you have gained and how successful you were in engaging people across the world.

·         howsocialable.com − Find out your social scores.
·         semrush.com − Analyze the social status of your competitors.
·         Google Insights − Analyze the insights of your business, for example, traffic sources, page views, etc.

·         socialmention.com − Track what people are saying about your company, a new product, or any topic across the web's social media landscape in real-time.

Tools to Measure Your Popularity

We all are very that much keen on what individuals say in regards to our business. Alluding to search inquiries is one approach to know it, however there are a lot of tools accessible for this reason −

·              ·         Google E-Mail Alert Systems
·         SocialMention
·         TweetDeck
·         Technorati 
All these tools let you recognize what is in air about you by sending keywords and phrases in your inbox or revealing to them progressively on tool dashboard.

Goal Creation and Achievement

·         Have strong objective. Figure out what you need accomplish.
·         Make your objectives quantifiable and work towards accomplishing them.
·         Set reasonable objectives remembering your image wellbeing.
·         Set objectives as indicated by the business sector and current patterns.
·         Your objectives ought to at last appear in making more noteworthy income.

Traffic, Analytics and Statistics

You can utilize Analytics to quantify the traffic brought about through social networking. Simply set up objectives that match your business objectives and measure them. Social networking reports give you a reasonable picture.
·                                ·         Go to the social networking reporting area under traffic sources.
·         Find the social networking site that divert traffic to your site.
·         You can likewise decide on cutting edge segments to exclusively examine every visit.
·         Investigate the audience report and track their conduct. See what is profiting you and where you are losing.

5 Reporting Tools for Social Media Analysis

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Sunday, 24 May 2015


There are various tools accessible to break down and measure Social Media Marketing activities. It is you who need to figure out which tools fills your need. Some are tweaked and continuous dashboards that show and measure your endeavors, while others are straightforward and simply utilitarian. They may cost you or they may come free. Some of these tools are portrayed in this segment.


Viralheat





It underpins all real online networking stages like Facebook, Google, Linkedin, Pinterest, Youtube, and so on. The installment arrangements range from $49.99 to $499.00 every month. It looks at inquiry terms over the web and showcases data in a chart or a pie outline.



Spredfast



It bolsters all significant social stages. Its installment arrangements are in the scope of $1000 to $2500 every month. It is an adaptable stage and can significantly sort out the content by bigger gatherings.


Sysomos




It bolsters every single social stage, online journals, and gatherings. It is a continuous observing apparatus that gathers online changes about your business and gives bits of knowledge cover it. It is charged at $550 pm. This arrangement incorporates boundless information, 5 users and account managers.



SproutSocial


SproutSocial


It bolsters Facebook, Twitter, Linkedin, and YouTube. It permits you to discover chances to take part in social discussion, distribute your message on online networking and measure the execution of your social endeavors. It is estimated at $39 to $99 every month.



UberVU



UberVU

It gives you significant bits of knowledge of information. It stays informed regarding all your crowd continuously and gives you a chance to draw in with your group of onlookers. It underpins Facebook, Twitter and all other significant stages. You can utilize it to gauge the social buzz about your business. It costs around $500 to $1000 a month.

8 Powerful Ways To Promote Your Business in LinkedIn

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Saturday, 9 May 2015


LinkedIn may be a valuable promoting tool. It involves targeting your own network and making additional links from it. You can use the subsequent tips to draw maximum advantage from LinkedIn −


Promote Business via LinkedIn



1.  Search for extremely targeted customers. Set filters to refine your search in order that they meet your business criteria.

2.  Stay updated and focused of consumers. Confine bit with them by electronic communication, feed, etc.

3.  Post quality content. Keep posting new and proper data concerning your business. Build it aggressive.

4.  Use sponsored post to achieve the correct audience.

5.  Connect to relevant teams and circles and encourage your staff to be a member of it.

6.  Customize your company page to create it compelling and descriptive. Use images, colors and clips to explain what you've got to supply.

7.  Pay attention to your profile. Address in person and build your points clear and concise.

8.  Maintain sensible relationship together with your shoppers. Nurture your specific association while not forcing yourself thereon.

Learn How to Do Twitter Marketing the Right Way

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Friday, 8 May 2015

Twitter is another social networking platform that permits registered users to scan and write 140-character messages known as 'tweets'. It's accessible across all devices like cell phones, desktops, laptops, and tablets.


History of Twitter

Jack Dorsey, an undergraduate student at NY University, introduced the thought of a person employing a message service to speak with a little cluster. Twitter was launched as an SMS-based communication platform. Initially, it was called "twttr".

History of Twitter



On 21st March 2006, Jack Dorsey sent the primary ever tweet − "just putting in my twttr".

What is Twitter Marketing?


Twitter selling could be a powerful tool for corporations of each size and structure to succeed in bent new customers, promote their whole, and connect with the remainder of the businesses. Users will conclude if customers are talking concerning them, and therefore the business will consequently respond. Tweets produce another instance for the business that shows up within the computer program results. Twitter is a solid foundation for your business to alter into different social sites. Twitter could be a nice platform for protruding what your company is doing and accessing an over-sized audience, wherever your Tweets will promote merchandise and events.

Start a Twitter Account for Your Business


Before making a profile, confirm each component of your profile reflects your business identity and temperament. Follow the steps given below to start an account for your business −

  • Sign up for Twitter or attend twitter.com − offer all the desired data within the lower box on the proper aspect of your screen as well as your username, email address, and word.
  • Confirm your account − Twitter can send you email to the e-mail address you, on condition that can embrace a link that verifies your account. All you would like to try is to click on the link to activate the account.
  • Make your initial connections − after you are finished making your account, the network can recommend individuals to follow. Twitter can suggest some widespread accounts of celebrities to follow. Skip this step if you don’t wish to follow the account.
  • Add profile details − Click "edit profile" on the proper aspect of your screen. Transfer 2 totally different acceptable and appropriate photos to your profile and update the essential data that seems in your bio. Try and convey what your business or whole is all regarding.
  • Send your initial tweet − Everything is prepared, currently, you're set to begin tweeting! Hit the "Tweet" button and you're off and running with Twitter.

How to Increase Followers on Twitter?

  • Grow your community by adding a follow button in your web site and promote your username.
  • Get detected with hashtags like #smallbiz etc.
  • Engage together with your followers by collection feedback to make a more robust business.
  • Sync your email contacts with Twitter.
  • Keep your bio updated with the events or the business the campaign you're running.
  • Embed your best tweets and tweets to individuals on a daily basis.
  • You can promote your twitter account on any written material, e.g. Business Cards.
  • Follow people that follow you.
  • Make sure you're connecting with your customers on twitter and to not your product.

What is Hash (#) Tag?

The character hashtag (#) is employed to mark keywords during a tweet. It had been originally created by Twitter users. This character helps them to reason the tweets and show them simply once individuals rummage around for them. Hashtags will occur anyplace during a tweet − middle, end or at the start. If you tweet with a hash append a public account, anyone who will a probe for that hashtag can realize you. A hashtag may be an approach for individuals to look for tweets having a typical topic.

What is Hash Tag?


Hashtags permit you to make communities of individuals fascinated by identical topics by creating it easier to share and notice data associated with the common topic.


Twitter Account Promotion

Promoted accounts are ad units that alter you to quickly gain followers. Promoted accounts assist you to build trust and a lover following over time that gets folks to visualize a lot of your tweets frequently. Once your promoted account is madeyou'll reach the audience who would presumably have an interest in your business and wish to follow your account.

Promoted accounts are shown within the twitter section of "who to follow", settled on the left facet of the twitter feed. Promoted accounts facilitate introduce a wider style of accounts that individuals will get pleasure from.

Tools to Integrate Twitter on Your Blog or Website

  • Add the twitter widget to your site’s sidebar as it’s a good thanks to showing your latest tweets on your web site.
  • Choose from forty totally different well-designed twitter buttons to quickly produce a badge to market your account.
  • TwitThis could be a very little button which will be placed in your HTML file or in your journal to permit your readers to quickly and simply share what they're reading with their twitter followers.
  • Chirrup is another answer for driving Twitter comments across any platform. It permits you to show all the references from Twitter on a given webpage.
  • Aweber has a superb feature for any Newsletter trafficker. Newsletter delivery service has really created the simplest way to convert RSS to email to tweet.
  • Twitterfeed could be a pioneer of the web site and Twitter integration that permits you to mechanically insert tweets into your Twitter from any RSS feed.

Twitter API

Twitter API stands for twitter programming interfaces that programmers use to form applications, websites, and widgets that act with Twitter. You'll be able to use 'Web Intent', 'Tweet Button', etc. to your website for providing basic practicalityyou'll be able to equally en-graft a lot of advanced integrations.

How to Integrate a Twitter Account to Your Website?

To integrate Twitter together with your web site, you wish to possess 'admin rights' of your web site.
  • Open 2 tabs at the same time in your browser. Open your web site in one tab and Twitter in another.
  • Click 'Widgets' beneath 'Twitter'. Form a Widget. Copy the HTML code.
  • Finish and grab code.
  • Choose the space wherever you would like to indicate your twitter box. Paste the code within the HTML code section.
  • Update and Save.

Twitter Automation Tools

Following are number of the twitter automation tools that create your profile seem like an announcement board.

  • Twitterfeed may be a service that permits you to line up RSS from your weblog or web site.
  • Social Oomph may be a tool to form an automatic direct message for brand spanking new followers.
  • Tweet Old Post may be a nice plugin that permits you to attach a Twitter account together with your web log and often tweet posts to your followers.
  • Hootsuite may be a free tool that you simply will use if you've got fewer than 5 social profiles to manage. It offers the choice to schedule updates to specific social media accounts.
  • Visibili may be a free service that enables you to produce a custom sharing bar that goes with any links to share through their service.
  • Twitter Showdown may be a tool that gives valuable insights on follower-to-following ratio, level of Tweet engagement, tweet timing and the way 2 accounts compare.




SMM - Facebook Marketing Campaign

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How to Create a Fan Page?

A Facebook fan page is an amazing way to promote your business, build awareness for a cause, and gather support for your brand. If you would like to create a fan page, follow these easy steps −

  • Log in to your Facebook account.
  • Click on the settings on the top right-hand corner of your page.
  • Click on create page.
  • Click on the type of page you would like to create.
  • Fill in all the information required.
  • Click on "get started".
  • Upload a profile picture and click on save photo.
  • Complete the 'about' section and click 'save info'.
  • Now decide whether you want to enable ads or skip (it will be payable if you enable).


Facebook Profiles

Facebook Profiles are for people and they are generally meant for personal use only. A Facebook profile is an account that is allocated against an individual, who can use it to network with friends and colleagues, and share information with them. It is designed to be a unique profile on the Facebook network for that one individual, and it is not meant to be used to represent a company, an organization, or a fictional character.


Facebook Places

Facebook Places enable people to provide real-time update of where they are and what they are doing when they are on the move. It also enables its users to take advantage of unexpected coincidences such as discovering that they are at some concert as their friends. Users can check in when they arrive at a location, and see whether their friends are nearby. The best part about Facebook places is that it will more or less maintain itself once it has been created. Facebook users do have the ability to 'like' the Facebook places as well, so encourage visitors to press the 'like' button after they check in.

Facebook Groups

Facebook Groups are the places for small group communication where users can share their common interests and express their opinion. Groups allow people to come together around a common cause. Groups are for discussing issues and share related content. When we create a group, we can decide whether to make it publicly available for anyone to join, require administrator approval for members to join, or keep it private and by invitation only. Groups range widely − from light-hearted themes to organizing activities to serious topics such as politics and world events.


Facebook Community

A Facebook Community is about an organization, a celebrity, or a topic. Community pages are meant for general topics and all kinds of unofficial but interesting things. These pages let us stay connected with others who share similar interests and experiences.


Grow Your Business with Facebook

Facebook is fast becoming a powerhouse of marketing activity due to the sheer number of engaging users on the site and the simplicity of connecting with them directly.
Facebook can provide your business with a branding outpost on the web where customers, employees, and even the media can find information about your company, products, and services. Facebook connects you and your staff directly to your customers and fans.
Facebook can generate new leads for your business by drawing users’ attention towards what you are offering. Facebook helps in sharing links, images, and posts on a customizable page to project a better sense of your business. Facebook runs tactics like contests, sweepstakes, etc., that can increase fans and brand awareness of your business.

Facebook Trend

 Latest Facebook Trends

The nature of social media marketing is ever-changing, so it is important to constantly stay updated with what the current market trends are. The latest Facebook trends that a business should be aware of are − using the cover photo for marketing, different types of Facebook posts, more pictures, etc. Facebook looks completely different from how it was a year ago, so it should not be surprising that marketing on the social network has also changed a great deal.

What are Adverts?

Adverts on Facebook are unique. They are shown to specific groups of highly engaged people. If your adverts have a great creative content and are well targeted, they get more likes, comments, and shares. When we boost our page posts or expand the audience for the adverts, more people will see them when they visit Facebook. Facebook ads allow us to promote our business, get more fans to our business page, and drive more leads for our sales team. Facebook ads allow us to advertise a website or content that we manage on Facebook (like a group, page, or event)

How to Create a Campaign?

With targeted ads, stories, and wall posts, a successful campaign can be a powerful tool in our advertising arsenal. When running a Facebook campaign, we can draw on several Facebook components such as wall posts, Facebook ads, sponsored marketing, unique page tabs, etc. We can break down reports by campaign and also easily start/stop all ad sets within that campaign.

Campaigns correspond to each of our advertising objectives, like building brand awareness or driving web traffic. They are designed to help optimize and measure our results for each objective across multiple ad sites and ads. Each campaign can feature multiple ad sets, each of which has its own budget and schedule. We can also organize each ad set to represent a particular audience segment, for example, we can have an ad set for people who live near our store. This will help us control the amount we spend on each audience, decide when they will see our ads, and measure their response. Within each ad set, we can have multiple ads, each of which can feature a different set of images, links, videos, or text.



Facebook − Do's and Don'ts

Do's

  • Use Facebook to stay in touch with your friends and make new ones.
  • Use Facebook to advertise your organization’s events.
  • Use Facebook to get involved with the campus community and learn what is happening around.
  • Use Facebook customer support page since it contains valuable information about privacy controls and other important safety information.
  • Do check each friend request carefully after visiting their profile.
  • Do use "privacy settings" while building up your photo albums.


Don'ts


  • Don't use your wall to announce your schedules, journey and planning.
  • Don't use public walls as your own. Try to maintain the decorum of groups and fan pages.
  • Don't accept friend requests from strangers.
  • Don't use Facebook for ragging and bullying anyone.
  • Don't post pictures of your friends without their permission.
  • Don't disclose personal information such as cell phone number, address, etc., unless you feel comfortable.

Increase Facebook Likes for a Fan Page

  • Create a Facebook fan page with an instantly appealing image, as it will help in attracting more attention.
  • Keep the Facebook fan page up to date by writing suitable description and posting interesting and friendly page titles. Always try to provide your readers with something fresh to read.
  • If you are running a contest on your page, then ask your visitors to like your fan page. Facebook contests are the easiest way to get people excited, as the lure of a big prize compels your target customers to 'like' your page and become your fan.
  • If you are running a business, then you should promote your fan page by using ads in the Facebook, as it is the easiest way to increase the visibility of your brand and reach out to a highly targeted audience.
  • Promote your page on your official website because it helps you to get likes from new visitors on your site. Having a 'like' button on your website is an easy way to drive new likes over time.
  • Synchronize your Facebook page with your other profiles on other social networking sites like Twitter, dig, etc. It will help you get more visitor response.
  • Sometimes educational content is a better incentive for a 'like' than a discount offer or a prize, depending on your industry or the target audience. Providing free written content such as eBooks can drive tons of new fans and customers.

 What are Facebook Apps?

Facebook apps are basically software programs that can be added to users' Facebook profiles. These interactive software applications are developed to utilize the core technologies of the Facebook platform. Applications for Facebook have gained massive popularity in the last few years due to its uniqueness and the ease of creating them.
Facebook apps integrate Facebook newsfeeds, notifications, various social channels, and other features to generate awareness and interest in the app by the Facebook users. Apps and games are normally developed to enhance your experience on Facebook.

You can add the apps that interest you from the app center. The information found in these apps is stored on developer servers that are not hosted by Facebook. The developers are responsible for their servers. It has not been possible to exchange real currency directly within Facebook apps, however apps can utilize 'Facebook credits', a virtual currency that can be purchased in order to acquire virtual goods and services within Facebook apps.

Facebook Apps − Advantages

  • Increased exposure to potential customers.
  • Easily create new product or service campaigns online.
  • Lower marketing expenses.
  • Reach a targeted customer.
  • Build brand loyalty.
  • Provide multiple marketing platforms.
  • Budget-friendly ads.
  • Marketing strategy is low cost.
  • Allows business to communicate with existing and prospective clients.
  • Can easily update everyone at once about your business.

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