tag:blogger.com,1999:blog-46493453704489329022024-03-17T00:22:00.804+05:30Crunch DigitalA learning gateway helping you to upgrade your knowledge to the next level developing your expertise into digital marketing. Subscribe Now!Unknownnoreply@blogger.comBlogger94125tag:blogger.com,1999:blog-4649345370448932902.post-36845754507063114092023-08-19T11:47:00.011+05:302023-08-19T11:47:00.150+05:30Mastering GA4: A Comprehensive Guide to Setting Up Events in Google Analytics 4<p><span style="font-family: Arial, sans-serif; font-size: 11pt; white-space-collapse: preserve;"><br /></span></p><p><span style="font-family: Arial, sans-serif; font-size: 11pt; white-space-collapse: preserve;"></span></p><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidVT-xFgihfapKAqifH-LbJ4sijIQyoi-XipNrvvIM_qJJvICcSyy5u9IzVlUSFmQVy-UY6XmdCqJEVoK76WA6MO3gqBIPRXAxekV-GGTu1eHR5fPXcQSNPLpvZ8WNUCMWjaXoKhsqc53-SPs_N2aL3h0YXjcdKGyghk80b_MtaR__jiCm8cJxaqj8MgqE/s1080/events.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidVT-xFgihfapKAqifH-LbJ4sijIQyoi-XipNrvvIM_qJJvICcSyy5u9IzVlUSFmQVy-UY6XmdCqJEVoK76WA6MO3gqBIPRXAxekV-GGTu1eHR5fPXcQSNPLpvZ8WNUCMWjaXoKhsqc53-SPs_N2aL3h0YXjcdKGyghk80b_MtaR__jiCm8cJxaqj8MgqE/w640-h640/events.png" width="640" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div></div><p></p><p><span style="font-family: Arial, sans-serif; font-size: 11pt; white-space-collapse: preserve;">Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform, built from the ground up to offer smarter insights and a more user-friendly experience. A significant change in GA4 is how events are handled. Events track specific user interactions on a site, such as button clicks, video views, or form submissions.</span></p><span id="docs-internal-guid-4bf01ebb-7fff-7c63-6bee-a08f3156c9b5"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">In this article, we'll break down the process of creating events in GA4, step by step:</span></p><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial, sans-serif; font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">1. Access Your GA4 Property:</span></h3><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Sign in to your Google Analytics account.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Navigate to the property where you'd like to create the event.</span></p></li></ul><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial, sans-serif; font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">2. Navigate to Events:</span></h3><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">From the left-hand menu, click on "Events" under the "Configure" section.</span></p></li></ul><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial, sans-serif; font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">3. Using the Enhanced Measurement Feature:</span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">GA4 automatically tracks certain common events via the Enhanced Measurement feature.</span></p><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Check if your desired event is already being tracked. If it is, you don't need to create a custom event.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Toggle on/off the events you want GA4 to automatically track.</span></p></li></ul><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial, sans-serif; font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">4. Creating a New Custom Event:</span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">If your desired event isn't covered by Enhanced Measurement, you'll need to create a custom event:</span></p><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Click on the "Create Event" button.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Provide a name for your event. Ensure the name is descriptive (e.g., 'sign_up_button_click').</span></p></li></ul><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial, sans-serif; font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">5. Define the Event Parameters:</span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Events can have associated parameters that provide additional details about the event.</span></p><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Click "Add Parameter" to define extra information (e.g., 'button_color' or 'video_duration').</span></p></li></ul><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial, sans-serif; font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">6. Setting Up Event Triggers:</span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Specify what user action should trigger the event:</span></p><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Click on "Add Trigger".</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Choose the conditions that must be met for the event to be tracked. This could be specific page views, user actions, or other criteria.</span></p></li></ul><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial, sans-serif; font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">7. Save and Publish:</span></h3><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Once you're satisfied with your event configuration, click "Save".</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Remember that you might need to also publish any changes (if you're using Google Tag Manager) for them to go live.</span></p></li></ul><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial, sans-serif; font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">8. Test the Event:</span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Before finalizing, ensure your event is working correctly:</span></p><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Engage with your website or app in the way that should trigger the event.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Check in GA4's real-time report to see if the event is captured.</span></p></li></ul><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial, sans-serif; font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">9. Review and Analyze:</span></h3><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">After some time, return to the "Events" section in GA4 to see aggregated data on your event.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">This data will provide insights into user behavior and the effectiveness of your content or design elements.</span></p></li></ul><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial, sans-serif; font-size: 14pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Tips:</span></h3><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Consistent Naming: Always use a consistent naming convention for your events and parameters. This will make analysis easier later.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Limitations: Be mindful of the event and parameter limits set by GA4. Currently, you can have up to 500 distinct event names per property and up to 25 parameters per event.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Collaborate: If working with a team, ensure everyone understands the events and their purposes. Misunderstandings can lead to incorrect data interpretations.</span></p></li></ul><div><span style="font-family: Arial, sans-serif;"><span style="font-size: 14.6667px; white-space-collapse: preserve;"><br /></span></span></div><h2 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Conclusion:</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">GA4 offers a powerful and flexible way to track user interactions on your site through events. Understanding how to effectively set up and analyze these events can provide invaluable insights into user behavior, which can guide your marketing and optimization efforts. Happy tracking!</span></p><div><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></div></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4649345370448932902.post-21648232168877685682023-08-18T00:00:00.002+05:302023-08-18T00:00:00.142+05:30Navigating the New Frontier: A Beginner's Guide to Google Analytics 4 (GA4)<span id="docs-internal-guid-5fc43056-7fff-3f27-863f-1817198c784b"><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial, sans-serif; font-size: 16pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space-collapse: preserve;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEg1xW5VTNhqTq111GMEIracKz0fzzWkmU_Mc2vIYvJAtrRV3Ugf29Y4o-UuQMceU_xdwEmek4UkqG45wfU5NQuUkeiaZjmlX8D0tL9WVU-35yc9Ko5ma8AVtkFEYz3blsJ3z7mrlgNjoKLEjObcMVZcN_TmLEcDKdxhT1BtFA5hY5I2-c2E56Ao1A7_SHaV" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/a/AVvXsEg1xW5VTNhqTq111GMEIracKz0fzzWkmU_Mc2vIYvJAtrRV3Ugf29Y4o-UuQMceU_xdwEmek4UkqG45wfU5NQuUkeiaZjmlX8D0tL9WVU-35yc9Ko5ma8AVtkFEYz3blsJ3z7mrlgNjoKLEjObcMVZcN_TmLEcDKdxhT1BtFA5hY5I2-c2E56Ao1A7_SHaV=w640-h640" width="640" /></a></div></span></h2><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial, sans-serif; font-size: 16pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space-collapse: preserve;">1. Creating a New GA4 Property</span></h2><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Log in to your Google Analytics account.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Click on “Admin” at the bottom left.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">In the Property column, click on the dropdown and then on “+ Create Property”.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Follow the setup process and select “GA4” when given a choice between different property types.</span></p></li></ul><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial, sans-serif; font-size: 16pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space-collapse: preserve;">2. Setting Up Data Streams</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">GA4 relies on data streams, which can be from a website, mobile apps, or other sources.</span></p><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Once your property is created, you'll be prompted to set up a data stream. Choose "Web" for websites.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Add your website URL and stream name.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">This process will generate a tracking code. Install this on your website just like you would with the Universal Analytics (UA) code.</span></p></li></ul><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial, sans-serif; font-size: 16pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space-collapse: preserve;">3. Events Over Views</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Unlike Universal Analytics, GA4 focuses on events rather than views. Page views, button clicks, user engagements are all treated as events. GA4 auto-tracks some of these, but you can manually tag others using Google Tag Manager.</span></p><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial, sans-serif; font-size: 16pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space-collapse: preserve;">4. Configure Enhanced Measurement</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">GA4 offers “Enhanced Measurement” which automatically tracks certain events like scrolls, outbound clicks, site search, etc. Turn on/off features according to your needs.</span></p><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial, sans-serif; font-size: 16pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space-collapse: preserve;">5. Setting Up Conversions</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">In GA4, conversions are simply marked events.</span></p><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Navigate to “Events” in the left-hand column.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Click on any event to mark it as a conversion.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">This is useful for tracking valuable user interactions, like form submissions or product purchases.</span></p></li></ul><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial, sans-serif; font-size: 16pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space-collapse: preserve;">6. User and Audience Building</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">GA4 offers more advanced user and audience tracking capabilities:</span></p><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">In the left sidebar, navigate to "Users" or "Audiences".</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">You can define specific user groups or audiences based on various criteria like page views, event interactions, etc.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">These can be used in remarketing campaigns.</span></p></li></ul><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial, sans-serif; font-size: 16pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space-collapse: preserve;">7. Using The Analysis Hub</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">The Analysis Hub is a flexible space where you can build custom reports and analyses based on your needs. This replaces the custom reports feature in Universal Analytics.</span></p><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial, sans-serif; font-size: 16pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space-collapse: preserve;">8. Understand Data Retention and User Data</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">GA4 has a different approach to data retention. Familiarize yourself with these settings in the property configuration, ensuring compliance with data protection regulations.</span></p><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial, sans-serif; font-size: 16pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space-collapse: preserve;">9. Familiarize with the New Interface</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Spend time exploring the GA4 interface. Some features and reports might have moved or changed names, so familiarization is key.</span></p><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial, sans-serif; font-size: 16pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space-collapse: preserve;">10. Continuous Learning</span></h2><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">GA4 is an evolving platform, and Google regularly releases updates and new features. It’s crucial to stay updated and leverage new capabilities.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Remember, if you're transitioning from Universal Analytics to GA4, it's generally recommended to run both concurrently for some time. This allows you to ensure data integrity and get familiar with GA4 without losing your old data structure.</span> </p></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4649345370448932902.post-75545739519096396192023-07-20T14:58:00.005+05:302023-07-20T14:58:58.647+05:30Enhancing Customer Experience: Unveiling the Power of Customer Lifecycle Management in the Manufacturing Industry<h3 style="text-align: left;"><b><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI2Ma8UkQ-v5NIvL30gbArMFl011eP0htn-a7WbV5ZXTiVdrXpgT1ILzLoVkL8bNVNPDcZiXb5IqOo4FSObSLgcCPlCNUn6lqpLnJ_hoapfoJOrNBXy9GuXWxIFE10MjaCaUynGUCXIjEVI8ykRsPXytGHNEwebzbHcBSpByBMrruFvKiqHFA1Cx14jaw_/s1080/Blog.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI2Ma8UkQ-v5NIvL30gbArMFl011eP0htn-a7WbV5ZXTiVdrXpgT1ILzLoVkL8bNVNPDcZiXb5IqOo4FSObSLgcCPlCNUn6lqpLnJ_hoapfoJOrNBXy9GuXWxIFE10MjaCaUynGUCXIjEVI8ykRsPXytGHNEwebzbHcBSpByBMrruFvKiqHFA1Cx14jaw_/w400-h400/Blog.png" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div></b></h3><h3 style="text-align: left;"><b><span style="font-family: Arial, sans-serif; font-size: 11pt; white-space-collapse: preserve;">Introduction</span></b></h3><span id="docs-internal-guid-f5755402-7fff-98d6-ce77-0d3b6ea965c7"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">In the dynamic landscape of the manufacturing industry, customer satisfaction and loyalty have emerged as critical drivers of success. To remain competitive and relevant, manufacturers must prioritize their customers throughout the entire journey, from initial contact to post-purchase support. This is where Customer Lifecycle Management (CLM) comes into play, a comprehensive strategy that aligns business processes to nurture and retain customers effectively. In this blog, we will delve into the significance of CLM in the manufacturing industry and explore key strategies to optimize customer experiences.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></p><h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Understanding Customer Lifecycle Management (CLM)</span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">Customer Lifecycle Management is a structured approach that maps out the customer's journey across various stages, aiming to create positive experiences at each touchpoint. The typical stages include:</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></p><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b>Acquisition:</b> This stage involves attracting potential customers and turning them into leads. Manufacturers can achieve this through targeted marketing campaigns, engaging content, and value-driven propositions.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b>Conversion:</b> During this phase, leads are converted into paying customers. Manufacturers must focus on personalized sales efforts, streamlined processes, and competitive pricing to drive conversions.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b>Onboarding:</b> After the purchase, onboarding becomes crucial. Manufacturers should ensure seamless product delivery, training, and orientation to foster a positive customer experience from the outset.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b>Engagement: </b>The engagement phase involves building lasting relationships with customers. Manufacturers can achieve this by providing excellent customer service, proactive communication, and regular feedback channels.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b>Retention: </b>Retaining customers is more cost-effective than acquiring new ones. Manufacturers must focus on customer satisfaction, product enhancements, loyalty programs, and ongoing support to ensure repeat business.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b>Advocacy: </b>Satisfied customers become brand advocates, promoting the manufacturer's products through word-of-mouth and referrals. Manufacturers should actively encourage and reward advocacy efforts.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><br /></span></p></li></ul><h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">The Significance of CLM in the Manufacturing Industry</span></h3><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><br /></span></p><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b>Increased Customer Retention:</b> CLM enables manufacturers to better understand customer needs, leading to tailored solutions and enhanced customer retention rates. Loyal customers are more likely to repeat purchases, offer valuable feedback, and act as brand ambassadors.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><br /></span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b>Data-Driven Decision Making:</b> By leveraging data collected throughout the customer lifecycle, manufacturers can gain insights into customer behavior, preferences, pain points, and trends. This data-driven approach allows for informed decision-making and improved overall performance.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><br /></span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b>Personalization:</b> Customers today expect personalized experiences. CLM empowers manufacturers to deliver customized solutions and services, fostering stronger connections with clients and increasing customer satisfaction.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><br /></span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b>Improved Customer Service:</b> A well-structured CLM strategy ensures that customers receive consistent and exceptional service throughout their journey. This not only boosts satisfaction but also mitigates potential issues before they escalate.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><br /></span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b>Competitive Advantage:</b> Manufacturers with an effective CLM strategy can gain a competitive edge in the market. When customers feel valued and supported, they are more likely to choose a manufacturer over its competitors.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><br /></span></p></li></ul><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><b>Key Strategies for Implementing CLM in the Manufacturing Industry</b></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><b><br /></b></span></p><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b>Integrated CRM Systems: </b>Adopting Customer Relationship Management (CRM) software allows manufacturers to centralize customer data and interactions, facilitating better communication and collaboration across departments.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><br /></span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b>Customer Feedback Mechanisms: </b>Regularly gather customer feedback through surveys, reviews, and support interactions. Use this information to identify pain points and areas for improvement within the customer journey.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><br /></span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b>Personalized Marketing: </b>Utilize data analytics to create targeted marketing campaigns that resonate with specific customer segments, addressing their unique needs and interests.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;">Proactive Customer Support: Implement proactive customer support mechanisms to address potential issues before they arise. Utilize AI-powered chatbots and automated support systems to provide quick responses and resolutions.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><br /></span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b>Loyalty Programs: </b>Design loyalty programs that reward customers for their repeat business and advocacy. These programs can include discounts, exclusive offers, and access to special events or product launches.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><br /></span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><b>Continuous Improvement: </b>Regularly analyze customer data and key performance indicators to identify areas for optimization within the CLM strategy. Embrace a culture of continuous improvement to stay ahead of customer expectations.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: none; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; text-wrap: wrap; vertical-align: baseline;"><br /></span></p></li></ul><h3 style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: left;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><b>Conclusion</b></span></h3><div><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;"><b><br /></b></span></div><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial, sans-serif; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space-collapse: preserve;">In the manufacturing industry, Customer Lifecycle Management is not merely a buzzword; it is a transformative strategy that can significantly impact customer satisfaction, loyalty, and overall business success. By embracing CLM, manufacturers can forge lasting relationships with customers, foster brand advocacy, and gain a competitive edge in the market. The key lies in prioritizing the customer throughout every stage of the journey and continuously refining strategies to meet evolving needs. When customers are at the heart of the manufacturing process, success is sure to follow.</span></p><br /></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4649345370448932902.post-4029158451839041912023-03-31T05:30:00.000+05:302023-03-31T05:30:00.154+05:30How to Create a Successful Google Ads Campaign for E-Commerce: A Step-by-Step Guide<p><span style="font-family: Arial; font-size: 11pt; text-align: justify; white-space: pre-wrap;"><br /></span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZmxpQnmodKxXJmN6sA7SMjMef2bzvopyPt-RpHrJg-nr2VfI7cuGR6OcrBaKj2fwyV6oXTE2RcYxVbNU_8D8arqXFMfwZGN6gl6z-2dYREpN5Rvq7NeJUCuxHUtoNpDgb4asT74HWqNjVqK_ZBKG-dWg7M8ZFZe7mU2QTg_sRG5Uzy6FKEuY78PHX1w/s1080/Ecommerce.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZmxpQnmodKxXJmN6sA7SMjMef2bzvopyPt-RpHrJg-nr2VfI7cuGR6OcrBaKj2fwyV6oXTE2RcYxVbNU_8D8arqXFMfwZGN6gl6z-2dYREpN5Rvq7NeJUCuxHUtoNpDgb4asT74HWqNjVqK_ZBKG-dWg7M8ZFZe7mU2QTg_sRG5Uzy6FKEuY78PHX1w/w400-h400/Ecommerce.png" width="400" /></a></div><br /><p></p><p><span style="font-family: Arial; font-size: 11pt; text-align: justify; white-space: pre-wrap;">If you're a beginner looking to launch your first Google Ads campaign, it can be overwhelming to figure out where to start. However, with the right strategy, you can create a successful campaign that meets your business objectives. Here's a step-by-step guide on how to create a Google Ads campaign for E-Commerce.</span></p><span id="docs-internal-guid-ea073c7a-7fff-b912-ddc1-31973440c139"><br /><ol style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Define Your Campaign Goals: Let's say your e-commerce business sells men's clothing and you want to increase sales. Your campaign goal would be to drive sales through your website.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Identify Your Target Audience: Your target audience would be men who are interested in fashion and looking to buy clothing online. You can further narrow down your audience by targeting specific age groups, income levels, and interests.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Conduct Keyword Research: Use Google's Keyword Planner tool to identify relevant keywords related to men's clothing, such as "men's dress shirts," "men's jeans," and "men's suits."</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Create a Budget: Determine how much you are willing to spend on your campaign and allocate your budget accordingly. You can start with a small budget and increase it over time based on your campaign's performance.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Develop Ad Copy: Create ad copy that highlights the benefits of your products, such as "Shop the Latest Styles in Men's Clothing" or "Free Shipping on All Orders." Include a clear call-to-action, such as "Shop Now" or "Buy Today."</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Set up Tracking and Measurement: Set up conversion tracking and Google Analytics to track the performance of your ads. This will allow you to see which ads are driving the most sales and optimize your campaign accordingly.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Determine Bidding Strategy: Decide on a bidding strategy that aligns with your campaign goals and budget. For example, you can choose manual or automated bidding.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Launch Your Campaign: Launch your campaign and monitor its performance. Adjust your bids, ad copy, and targeting as needed to improve performance.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Monitor Your Results: Track your campaign results to see how well your ads are performing and to identify areas where you can make improvements. Continuously optimize your campaign to improve performance over time.</span></p></li></ol><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Remember to continuously monitor and optimize your campaign to improve its performance over time. By following these steps, you can create a successful Google Ads campaign that drives sales for your e-commerce business.</span></p><br /></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4649345370448932902.post-89881474374371431242023-03-30T07:00:00.007+05:302023-03-30T07:00:00.158+05:30Building a Social Media Strategy That Works: Tips and Tricks from the Pros<p><br /></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiRj1SImnKWmGb0Y0U7RuaN_P75DXZmAk5xcH_0ZOrSPP1mn-2l_LZF2peKtwBvmym_PHWiaNqaAHSAX8xnwLniI0mSaqq81HtGlAjzEW5kxmFSAC3A4OJUOOtpySZDjQ9vDPKnOnDQmi3l4Lqz9R2DjHAzTtsTNu6jqrbmOOm0Mcxt72-eCdOh5m8Sg/s1080/Social%20Media%20Strategy.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiRj1SImnKWmGb0Y0U7RuaN_P75DXZmAk5xcH_0ZOrSPP1mn-2l_LZF2peKtwBvmym_PHWiaNqaAHSAX8xnwLniI0mSaqq81HtGlAjzEW5kxmFSAC3A4OJUOOtpySZDjQ9vDPKnOnDQmi3l4Lqz9R2DjHAzTtsTNu6jqrbmOOm0Mcxt72-eCdOh5m8Sg/w400-h400/Social%20Media%20Strategy.png" width="400" /></a></div><br /><p></p><p><span style="font-family: Arial; font-size: 11pt; font-weight: 700; text-align: justify; white-space: pre-wrap;">Introduction:</span></p><span id="docs-internal-guid-35db13f2-7fff-7a0a-7f1a-aa25282acc9e"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">In today's digital age, social media has become an integral part of any successful digital marketing strategy. It provides businesses with the opportunity to engage with their target audience, increase brand awareness, drive website traffic, and generate leads. However, building a social media strategy that works can be challenging, especially with the plethora of social media platforms and strategies to choose from. In this blog post, we'll explore some tips and tricks from social media pros that can help businesses build a social media strategy that resonates with their target audience and achieves their business objectives.</span></p><br /><ol style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Define Your Objectives:</span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The first step in building a successful social media strategy is to define your objectives. What do you want to achieve through your social media presence? Is it to increase brand awareness, drive website traffic, generate leads, or improve customer engagement? Once you have defined your objectives, you can create a social media strategy that is aligned with them.</span></p><br /><ol start="2" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Know Your Audience:</span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Understanding your target audience is critical to building a social media strategy that resonates with them. Conduct audience research to identify your target audience's demographics, interests, and behavior on social media. This will help you create content that is relevant and valuable to them.</span></p><br /><ol start="3" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Choose the Right Platforms:</span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Not all social media platforms are created equal. Choose the platforms that are most relevant to your target audience and align with your business objectives. For example, if your target audience is predominantly on LinkedIn, focus on building a strong presence on that platform.</span></p><br /><ol start="4" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Create a Content Plan:</span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Creating a content plan is critical to maintaining a consistent social media presence. Use a content calendar to plan your social media posts in advance, and include a mix of promotional and non-promotional content. Your content plan should align with your business objectives and resonate with your target audience.</span></p><br /><ol start="5" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Engage with Your Audience:</span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Engaging with your audience is critical to building a loyal following on social media. Respond to comments and messages promptly, and use social media listening tools to monitor brand mentions and conversations. By engaging with your audience, you can build a relationship with them and improve their perception of your brand.</span></p><br /><ol start="6" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Measure Your Results:</span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-left: 36pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Finally, measuring your social media results is critical to understanding the effectiveness of your strategy. Use social media analytics tools to track your performance and adjust your strategy as needed. Some of the metrics you should track include engagement rates, reach, impressions, and website traffic.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Conclusion:</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Building a successful social media strategy requires a deep understanding of your target audience, your business objectives, and the social media platforms that are most relevant to them. By defining your objectives, knowing your audience, choosing the right platforms, creating a content plan, engaging with your audience, and measuring your results, businesses can build a social media strategy that resonates with their target audience and achieves their business objectives. Social media is a powerful tool for businesses, and with the right strategy, it can drive significant results.</span></p><div><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4649345370448932902.post-8233653091261031022023-03-29T18:30:00.007+05:302023-03-29T18:30:00.151+05:30Top 5 SEO Hacks to Improve Your Website's Search Engine Rankings<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidXVKRVNEemHPjsA-JkHHhCQyvLcvk8bVu-U6V9rIKq_GmpE2pUn6rRiolBtsrXepfod3tg6BhBcYqtQio0ecOiMAcqNh7WBYPZhzFptURKG9Ys_ayAjaXidHcey8sJQODgTvh4aPKR_3ZBC9uf7rkfprCnHNiZ5-Dj8pgFFwafQSeOQfdxoND8YfLEg/s1080/SEO%20Hacks.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidXVKRVNEemHPjsA-JkHHhCQyvLcvk8bVu-U6V9rIKq_GmpE2pUn6rRiolBtsrXepfod3tg6BhBcYqtQio0ecOiMAcqNh7WBYPZhzFptURKG9Ys_ayAjaXidHcey8sJQODgTvh4aPKR_3ZBC9uf7rkfprCnHNiZ5-Dj8pgFFwafQSeOQfdxoND8YfLEg/w400-h400/SEO%20Hacks.png" width="400" /></a></div><br /><p></p><p><span style="font-family: Arial; font-size: 11pt; font-weight: 700; text-align: justify; white-space: pre-wrap;">Introduction:</span></p><span id="docs-internal-guid-361c9a44-7fff-68a6-72a8-d20c41ff12fd"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Search Engine Optimization (SEO) is a critical component of any successful digital marketing strategy. However, with so many businesses vying for the top spots on search engine results pages, it can be difficult to stand out. In this blog post, we'll explore some SEO hacks that can help you improve your search engine rankings and drive more traffic to your website.</span></p><br /><ol style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Conducting Keyword Research:</span></p></li></ol><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to find high-traffic, low-competition keywords.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use long-tail keywords to target more specific search queries and improve your chances of ranking higher.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use keyword-rich titles and meta descriptions to improve your click-through rates.</span></p></li></ul><br /><ol start="2" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Optimizing Your Website:</span></p></li></ol><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Ensure that your website is mobile-friendly and has a fast load time.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Optimize your website's content by including keywords in your headings, body copy, and alt tags.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use internal linking to improve your website's navigation and encourage visitors to stay on your site longer.</span></p></li></ul><br /><ol start="3" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Building Backlinks:</span></p></li></ol><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to other websites and offer to provide guest posts or write testimonials in exchange for backlinks.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Create high-quality content that is shareable and likely to be linked to by other websites.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use tools like Ahrefs or Majestic to analyze your competitors' backlinks and identify opportunities for your own link-building.</span></p></li></ul><br /><ol start="4" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Utilizing Local SEO:</span></p></li></ol><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Ensure that your Google My Business profile is complete and up-to-date.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use location-specific keywords in your content and meta descriptions.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Encourage customers to leave reviews on your Google My Business profile or other review sites.</span></p></li></ul><br /><ol start="5" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Monitoring Your Performance:</span></p></li></ol><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use Google Analytics to track your website's traffic and user behavior.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Monitor your website's search engine rankings using tools like Ahrefs or SEMrush.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Continually refine your SEO strategy based on your performance data and adjust your tactics accordingly.</span></p></li></ul><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Conclusion:</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">By implementing these SEO hacks, businesses can improve their search engine rankings and drive more traffic to their websites. By conducting keyword research, optimizing their websites, building backlinks, utilizing local SEO, and monitoring their performance, businesses can stay ahead of the competition and achieve their SEO goals.</span></p><br /></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4649345370448932902.post-79577822508179230582023-03-29T08:10:00.006+05:302023-03-29T08:10:00.160+05:30The Power of Personalization: How to Use Data to Create More Effective Marketing Strategies<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLB1hDFaJ0pKEWLyDpbkp2fT_Ke88uvMqp7adnLY3udXFiV2zt52OUr4dkjLpQgPGAOEMsac72jSKxV-0cXhVoVEFTf9-xEPQm3RdgH4oEhhd3NZlS8DYc9YF8y07TMuvts2FLk7bu_8E5aTUk-K0yTFhDy_4xSFJDLLR17-PdtCFWYpqPpaQIlnDFbQ/s1080/Personalization.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLB1hDFaJ0pKEWLyDpbkp2fT_Ke88uvMqp7adnLY3udXFiV2zt52OUr4dkjLpQgPGAOEMsac72jSKxV-0cXhVoVEFTf9-xEPQm3RdgH4oEhhd3NZlS8DYc9YF8y07TMuvts2FLk7bu_8E5aTUk-K0yTFhDy_4xSFJDLLR17-PdtCFWYpqPpaQIlnDFbQ/w400-h400/Personalization.png" width="400" /></a></div><br /><p></p><p><span style="font-family: Arial; font-size: 11pt; font-weight: 700; text-align: justify; white-space: pre-wrap;">Introduction:</span></p><span id="docs-internal-guid-97b1af0a-7fff-e48d-d8d6-5dfb36a0d800"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Personalization is a powerful tool that can help businesses create more effective marketing strategies. By leveraging data to understand your audience's preferences and needs, you can deliver targeted messages that resonate with them and drive engagement. In this blog post, we'll explore the power of personalization and provide tips on how to use data to create more effective marketing strategies.</span></p><br /><ol style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Collecting and Analyzing Data:</span></p></li></ol><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use website analytics tools to track user behavior and identify patterns.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Collect customer data through surveys, purchase history, and social media engagement.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use data visualization tools to identify trends and insights that can inform your marketing strategies.</span></p></li></ul><br /><ol start="2" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Creating Buyer Personas:</span></p></li></ol><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use data to create detailed buyer personas that represent your ideal customers.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Consider factors such as demographics, behavior, interests, and pain points when creating your personas.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use buyer personas to tailor your marketing messages to the specific needs and preferences of your audience.</span></p></li></ul><br /><ol start="3" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Personalizing Content:</span></p></li></ol><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use dynamic content to deliver personalized messages to your audience based on their behavior and preferences.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use personalization tags to insert the recipient's name and other relevant information into your emails and other marketing messages.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Create personalized landing pages that speak directly to the needs and pain points of your audience.</span></p></li></ul><br /><ol start="4" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Using Personalization in Advertising:</span></p></li></ol><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use retargeting ads to target customers who have previously engaged with your brand.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use lookalike audience targeting to reach new customers who share similar characteristics to your existing customers.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use geotargeting to deliver ads to customers in specific locations, such as a particular city or region.</span></p></li></ul><br /><ol start="5" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Measuring and Optimizing Results:</span></p></li></ol><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use A/B testing to measure the effectiveness of your personalized marketing messages.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use marketing automation tools to track customer behavior and optimize your marketing campaigns over time.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Continually refine your buyer personas and personalized messaging to ensure that you are delivering the most effective messages possible.</span></p></li></ul><div style="text-align: justify;"><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></div><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Conclusion:</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">By leveraging data and personalization techniques, businesses can create more effective marketing strategies that resonate with their target audience. By understanding your audience's preferences and needs, you can deliver targeted messages that drive engagement and ultimately, help your business achieve its marketing goals.</span></p><div><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4649345370448932902.post-3354558858634085592023-03-28T17:30:00.009+05:302023-03-28T17:30:00.159+05:30Top 5 Hacks to Make Your Marketing Strategies More Effective<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghlTT7bFC0eVB2Cee7kujT15Ev3hGm0iNWSrW-rEB63si8goigExtVuaP5IzH5uIHlvxHhKdE8_MUBWwyfOIQ9w0-uCDq-JUeRJ7giIyg4QqG44cZNY5X4LKe9D2Vu9ImE2yWW758yqTOvP7CSGBWGmA5f01_BQT1x6P7JTYKWpDXHSbaGdYug3VdmtA/s1080/Digital%20Marketing%20Hacks.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghlTT7bFC0eVB2Cee7kujT15Ev3hGm0iNWSrW-rEB63si8goigExtVuaP5IzH5uIHlvxHhKdE8_MUBWwyfOIQ9w0-uCDq-JUeRJ7giIyg4QqG44cZNY5X4LKe9D2Vu9ImE2yWW758yqTOvP7CSGBWGmA5f01_BQT1x6P7JTYKWpDXHSbaGdYug3VdmtA/w400-h400/Digital%20Marketing%20Hacks.png" width="400" /></a></div><br /><p></p><p><span style="font-family: Arial; font-size: 11pt; font-weight: 700; white-space: pre-wrap;">Introduction:</span></p><span id="docs-internal-guid-73e8e8ff-7fff-25db-e044-1ec3a33b33a6"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Implementing effective marketing strategies is critical for any business's success, but it can be challenging to know how to make them more effective. In this blog post, we'll explore top hacks to help you make your marketing strategies more effective and drive growth for your brand.</span></p><br /><ol style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Content Marketing Hacks:</span></p></li></ol><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use attention-grabbing headlines and titles to capture your audience's attention.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Create evergreen content that remains relevant over time and can be repurposed for multiple channels.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Incorporate visual elements such as images and videos to make your content more engaging.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use storytelling techniques to create a more emotional connection with your audience.</span></p></li></ul><div><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></div><ol start="2" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">SEO Hacks:</span></p></li></ol><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Conduct keyword research to identify high-traffic, low-competition keywords to target.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Optimize your website's loading speed to improve user experience and search engine rankings.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Leverage local SEO by creating business listings on local directories and optimizing your Google My Business profile.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use Google Search Console to identify and fix technical SEO issues on your website.</span></p></li></ul><div><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></div><ol start="3" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Social Media Marketing Hacks:</span></p></li></ol><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use social listening tools to monitor brand mentions and respond to customer feedback promptly.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use hashtags to increase the visibility of your posts and improve engagement.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Incorporate user-generated content to build social proof and credibility for your brand.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Run social media contests to increase engagement and attract new followers.</span></p></li></ul><div><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></div><ol start="4" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Email Marketing Hacks:</span></p></li></ol><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use A/B testing to optimize your email subject lines, CTAs, and email copy.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Segment your email list to deliver more personalized and relevant content to your subscribers.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use automation to streamline your email campaigns and deliver targeted messages at the right time.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Include social sharing buttons in your emails to encourage subscribers to share your content on social media.</span></p></li></ul><div><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></div><ol start="5" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Influencer Marketing Hacks:</span></p></li></ol><ul style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Choose influencers whose values and audience align with your brand.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Offer value to the influencer in exchange for their promotion of your brand, such as free products or exclusive discounts.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Use tracking links to measure the ROI of your influencer marketing campaigns.</span></p></li><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; margin-left: 36pt; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Repurpose influencer-generated content for use on your own social media channels and website.</span></p></li></ul><div><span style="font-family: Arial;"><span style="font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></div><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Conclusion:</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">By implementing these hacks, you can make your marketing strategies more effective and drive growth for your brand. Remember to continually measure and optimize your strategies to ensure that you are getting the best results possible. With the right approach and a willingness to experiment and learn, you can achieve your marketing goals and succeed in the competitive world of digital marketing.</span></p><div><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4649345370448932902.post-37616225518739747582023-03-28T07:42:00.000+05:302023-03-28T07:42:00.264+05:30How Artificial Intelligence and Machine Learning are Revolutionizing Digital Marketing?<p><span style="font-family: Arial; font-size: 11pt; font-weight: 700; white-space: pre-wrap;"><br /></span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUDENFJQsnouDoqQ889QLQL65ZAEYB5mco9aKhacVIu7q9lZtulahtdrHdrR-zw2RQFRfssdOb8u0sIvBUxLkOs6XlX758WELZ5i2UqmFA8rUN4KBhIMIAfd_Lnoe_zJmUYx4QACfYYS99Tm7Z9gn96y_EOWIsy0tv9EFGPH4PTSkx_PbFc7i2SRGVqA/s1080/AI%20and%20Machine%20Learning.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUDENFJQsnouDoqQ889QLQL65ZAEYB5mco9aKhacVIu7q9lZtulahtdrHdrR-zw2RQFRfssdOb8u0sIvBUxLkOs6XlX758WELZ5i2UqmFA8rUN4KBhIMIAfd_Lnoe_zJmUYx4QACfYYS99Tm7Z9gn96y_EOWIsy0tv9EFGPH4PTSkx_PbFc7i2SRGVqA/w400-h400/AI%20and%20Machine%20Learning.png" width="400" /></a></div><br /><p></p><p><span style="font-family: Arial; font-size: 11pt; font-weight: 700; white-space: pre-wrap;">Introduction:</span></p><span id="docs-internal-guid-c0fe7299-7fff-38c3-5394-1ce01f09711f"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The world of digital marketing is rapidly evolving, and new technologies such as Artificial Intelligence (AI) and Machine Learning (ML) are playing an increasingly important role in this transformation. In this blog post, we'll explore how AI and ML are revolutionizing digital marketing and what this means for businesses.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Personalization and Customer Experience:</span></p><ol style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">AI and ML can help businesses deliver a personalized customer experience by analyzing customer behavior and preferences. By using data from various sources such as social media, search history, and past purchases, AI algorithms can create a personalized experience that is tailored to each customer's unique needs and interests.</span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Predictive Analytics:</span></p><ol start="2" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Predictive analytics is another area where AI and ML can be extremely valuable. By analyzing large amounts of data, businesses can predict customer behavior and preferences, and use this information to improve their marketing strategies. For example, predictive analytics can help businesses identify the best time to send promotional emails, the most effective channels for advertising, and which products or services are most likely to be popular with customers.</span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Chatbots and Conversational Marketing:</span></p><ol start="3" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Chatbots are another way that AI and ML are changing digital marketing. Chatbots can be used to provide personalized customer service, answer frequently asked questions, and even make product recommendations. By using natural language processing and machine learning, chatbots can provide a human-like experience that is convenient and efficient for customers.</span></p></li></ol><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Content Creation and Optimization:</span></p><ol start="4" style="margin-bottom: 0; margin-top: 0; padding-inline-start: 48px;"><li aria-level="1" dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">AI and ML can also be used to create and optimize content for digital marketing. By analyzing data on customer behavior and preferences, AI algorithms can identify the most effective types of content and the best channels for distribution. Additionally, AI can be used to create content such as product descriptions, blog posts, and social media posts, making the content creation process more efficient and cost-effective.</span></p></li></ol><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Conclusion:</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;"><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">In conclusion, AI and ML are revolutionizing digital marketing by providing businesses with new ways to analyze customer behavior, personalize the customer experience, and optimize marketing strategies. As these technologies continue to evolve, we can expect to see even more innovations in the field of digital marketing. By embracing these technologies and staying up-to-date with the latest trends and strategies, businesses can stay ahead of the competition and provide customers with the best possible experience.</span></p><div><span style="font-family: Arial; font-size: 11pt; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4649345370448932902.post-90406811023042551792023-02-26T13:14:00.005+05:302023-02-26T13:15:11.902+05:30Unlocking the Power of GA4: The Ultimate Guide to Improving Your Online Presence<p><span style="background-color: white; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; white-space: pre-wrap;"><br /></span></p><p><span style="background-color: white; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; white-space: pre-wrap;"><br /></span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMpch1SAEG5EIDWd6AOoXoi8PH7P3GEZ4_zD7AsbjoDQWjnLpRDqbHT5jb7yvZTR_mBVDsfFr1ZDg28nPJupHewXL0XMWZjnpDkSoNboXdQNIEeumVjN1OYrF_3M1Rmc6pooxjD1DxTBmIVw-cQEWkbQwKWYRE1SUyM4yLs52P89ATJ8uTy6YHjGdirA/s1080/Simple%20blog%20post%20Instagram%20Post.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMpch1SAEG5EIDWd6AOoXoi8PH7P3GEZ4_zD7AsbjoDQWjnLpRDqbHT5jb7yvZTR_mBVDsfFr1ZDg28nPJupHewXL0XMWZjnpDkSoNboXdQNIEeumVjN1OYrF_3M1Rmc6pooxjD1DxTBmIVw-cQEWkbQwKWYRE1SUyM4yLs52P89ATJ8uTy6YHjGdirA/w400-h400/Simple%20blog%20post%20Instagram%20Post.png" width="400" /></a></div><br /><span style="background-color: white; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; white-space: pre-wrap;"><br /></span><p></p><p><span style="background-color: white; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; white-space: pre-wrap;">Google Analytics 4 (GA4) was introduced in October 2020 and has since been gaining traction among businesses and marketers alike. In this article, we will discuss what GA4 is, its features, and how it can help businesses improve their online presence.</span></p><h3 style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; text-align: left; white-space: pre-wrap;"><span style="background-color: white;">What is GA4?</span></h3><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; white-space: pre-wrap;"><span style="background-color: white;">GA4 is a web analytics platform that helps businesses with insights into user behavior on their websites, mobile apps, and other digital properties. It is the next generation of Google Analytics and aims to provide a more comprehensive view of customer behavior across different platforms and devices. </span></p><h3 style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; text-align: left; white-space: pre-wrap;"><span style="background-color: white;"><b>GA4 Features</b></span></h3><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; white-space: pre-wrap;"><span style="background-color: white;">GA4 comes with several new features that set it apart from its predecessor, including:</span></p><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-reset: item 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style-image: initial; list-style-position: initial; margin: 1.25em 0px; padding: 0px 0px 0px 1rem; white-space: pre-wrap;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><span style="background-color: white;"><b>Event-Driven Data Model:</b> GA4 uses an event-driven data model, which means that it can track user interactions with your website or app, such as clicks, scrolls, and form submissions. This approach provides businesses with a more detailed understanding of user behavior, allowing them to make informed decisions about website design and functionality.</span></p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><span style="background-color: white;"><b>Cross-Platform Tracking: </b>With GA4, businesses can track user behavior across different platforms and devices, including mobile apps, websites, and even offline interactions. This feature enables businesses to gain a comprehensive understanding of customer behavior and make data-driven decisions that can improve their online presence.</span></p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><span style="background-color: white;"><b>Machine Learning:</b> GA4 uses machine learning to analyze customer behavior and provide businesses with insights into user preferences, interests, and habits. This information can help businesses create more effective marketing campaigns and improve the customer experience.</span></p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><span style="background-color: white;"><b>Integration with Google Ads:</b> GA4 integrates with Google Ads, allowing businesses to measure the impact of their ad campaigns on customer behavior. This feature provides businesses with valuable insights into the effectiveness of their advertising efforts, enabling them to make data-driven decisions that can improve their ROI.</span></p></li></ol><h3 style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; text-align: left; white-space: pre-wrap;"><span style="background-color: white;">How GA4 Can Help Your Business?</span></h3><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; white-space: pre-wrap;"><span style="background-color: white;">GA4 can help businesses in several ways, including:</span></p><ol style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; counter-reset: item 0; display: flex; flex-direction: column; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; list-style-image: initial; list-style-position: initial; margin: 1.25em 0px; padding: 0px 0px 0px 1rem; white-space: pre-wrap;"><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><span style="background-color: white;"><b>Improved Customer Insights:</b> GA4 provides businesses with a more comprehensive view of customer behavior, allowing them to make data-driven decisions that can improve the customer experience and drive growth.</span></p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><span style="background-color: white;"><b>Better Marketing Campaigns:</b> GA4's machine learning capabilities can help businesses create more effective marketing campaigns by providing insights into customer preferences and behavior.</span></p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><span style="background-color: white;"><b>Enhanced ROI:</b> GA4's integration with Google Ads can help businesses improve their ROI by providing insights into the effectiveness of their advertising efforts.</span></p></li><li style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px; padding-left: 0.375em;"><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; margin: 0px;"><span style="background-color: white;"><b>Improved Website Design:</b> GA4's event-driven data model can provide businesses with insights into how customers interact with their website, allowing them to make data-driven decisions that can improve website design and functionality.</span></p></li></ol><h3 style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px; text-align: left; white-space: pre-wrap;"><span style="background-color: white;"><b>Conclusion</b></span></h3><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(59,130,246,0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; border: 0px solid rgb(217, 217, 227); box-sizing: border-box; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, "Helvetica Neue", Arial, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; font-size: 16px; margin: 1.25em 0px 0px; white-space: pre-wrap;"><span style="background-color: white;">GA4 is an essential tool for businesses looking to improve their online presence and drive growth. With its event-driven data model, cross-platform tracking, machine learning capabilities, and integration with Google Ads, GA4 provides businesses with valuable insights into customer behavior that can help them make data-driven decisions and improve their ROI. If you're not already using GA4, now is the time to start!</span></p>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4649345370448932902.post-76656268272097593972020-08-16T22:24:00.003+05:302020-08-16T22:30:41.636+05:30Local SEO Best Practices 2020<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjV51c_krpllsZ-yH5nAOs6w6dp4P9oNhbyePeg0f3QdkdURNE3tIXGgDjNntFsq8mWYcv35M5Wc9az1J5WnXCUPMXL5PSIYOxrshn-tJvRjrwQt6J6pyh4WIoptobC6P8h4HcSqbKM9IHr/s2048/local_seo_best_practices_2020_crunchdigital.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Local SEO Best Practices 2020" border="0" data-original-height="1152" data-original-width="2048" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjV51c_krpllsZ-yH5nAOs6w6dp4P9oNhbyePeg0f3QdkdURNE3tIXGgDjNntFsq8mWYcv35M5Wc9az1J5WnXCUPMXL5PSIYOxrshn-tJvRjrwQt6J6pyh4WIoptobC6P8h4HcSqbKM9IHr/w640-h360/local_seo_best_practices_2020_crunchdigital.png" title="Local SEO Best Practices 2020" width="640" /></a></div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;"><br /></div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;"><br /></div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;">Local SEO benefits companies advertise their products and services to local prospects and customers. When it comes to collecting information for local search, search engines rely on signals such as local content, links, social profile pages, and citations to provide the most relevant local results to the user.<br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" />Local Search is a need for any online business. To help you optimize your business for local SEO, here we go with the best practices that will cover local SEO tips.<br style="box-sizing: border-box;" /><br /></div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;"><br style="box-sizing: border-box;" /><h3 style="text-align: left;"><strong style="box-sizing: border-box;">1. Optimize Google My Business:</strong></h3>When you plan to benefit your business by using search engine optimization (SEO), your major focus goes on ranking the website in Google's search results using various content and keyword strategies. There’s a touch of a twist with local SEO and Google My Business. When you search “grocery shops near me,” you’ll view a huge map at the top of your screen with information on shops listed in the main search results such as the name, address, phone number, reviews, etc. for a specific business. <br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" />Many people don’t recognize that the data does not come from the business’s website but from the Google My Business profile page. You are dropping out on a valuable opportunity if you don't have a Google My Business profile. These pages are free and they take around 20 minutes to form: <strong style="background: transparent; box-sizing: border-box; color: #1b6ac9;"><a href="https://business.google.com/create" target="_blank"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box;">Set Up Your Google My Business Profile T</span>oday</a></strong><br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" /><strong style="box-sizing: border-box;">Make sure to verify your profile</strong>. Verification is important to ensure you’re the owner of your page so that you can do edits to your page in the future. Google will mail you a postcard with a verification code and you’ll need to enter this code in order to verify your profile.<br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" /><h3 style="text-align: left;"><strong style="box-sizing: border-box;">2. Improve Your Internal Linking Structure:</strong></h3>Although external links pointing to your site are perfect, adjusting your internal linking structure will also boost your SEO rankings.</div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;"><br style="box-sizing: border-box;" />Why internal linking is important? It does the following:</div><ul style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; list-style-image: initial; list-style-position: initial; margin: 0.65em 0px 0.9em; padding-left: 2em;"><li style="box-sizing: border-box; margin-top: 0.3em;">Supports website navigation</li><li style="box-sizing: border-box; margin-top: 0.3em;">Assists with data structure and website hierarchy</li><li style="box-sizing: border-box; margin-top: 0.3em;">Distributes page authority and ranking power amidst pages</li></ul><div><span face="" style="color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif;"><br /></span></div><div><span face="" style="color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif;"><br /></span></div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;"><h3 style="text-align: left;"><strong style="box-sizing: border-box;">3. Improve URL, Title Tags, Headers, Meta Description, and Content:</strong></h3>Whenever you write an article, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body. Consider highlighting customer success stories and case studies if having trouble coming up with geo-targeted content.<br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" /></div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;"><br style="box-sizing: border-box;" /><h3 style="text-align: left;"><strong style="box-sizing: border-box;">4. Add the Location Page to your Website:</strong></h3></div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;">If your business has more than one location, create location pages with your name, address, phone number, store hours, unique store descriptions, parking/transit information, promotions, and testimonials from happy customers.</div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;"><br style="box-sizing: border-box;" />It's also crucial you avoid duplicating content across multiple location pages. For single-location businesses, create a locally descriptive About Us page and <a href="https://developers.google.com/maps/documentation/javascript/adding-a-google-map" rel="noreferrer" style="background: transparent; box-sizing: border-box; color: #1b6ac9;" target="_blank"><strong style="box-sizing: border-box;">add a Google Map</strong></a><strong style="box-sizing: border-box;"> </strong>to your website on your respective location page(s).<br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" /></div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;"><strong style="box-sizing: border-box;"><br style="box-sizing: border-box;" /></strong><h3 style="text-align: left;"><strong style="box-sizing: border-box;">5. Publish Weekly "Posts" to Your Google My Business Profile </strong></h3>Publish weekly updates to your Google My Business profile using the “Posts” function. Did you know that posting regularly to Google My Business can have a positive effect on local rankings? Google’s posting function is alike to social media posts on sites like Facebook and others. You write a short blurb and add a picture. Some ideas for posting updates include Promotions and sales new blog posts quick tips, announcements about brand-new services, current hires, etc.</div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;"><br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" /><h3 style="text-align: left;"><strong style="box-sizing: border-box;">6. Ask or request For Google Reviews</strong></h3>Reviews are the best ways that your business can stand out from the competition. Specifically, you should strive to have more reviews, higher average ratings, and more frequent reviews. To accomplish this, you’ll need to ask for reviews on a continuous basis. Most businesses struggle to get customer reviews online because it takes effort on your customers’ end to write a review. At the same time, reviews are remarkably essential for building your online reliability and therefore improving your local Google rankings. <br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" />Request your customers for reviews and make the process as easy as possible for every customer to write a review for you. Gaining positive reviews will likely be a slow process, but over time it adds up and will give you a real competitive advantage that is difficult to replicate. <br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" /></div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;"><h3 style="text-align: left;"><br style="box-sizing: border-box;" /><strong style="box-sizing: border-box;">7. Ensure Your Website is Mobile-friendly</strong></h3>Now in 2020, nearly 60% of online searches are carried out on a mobile device. Many businesses still haven’t adapted. It is necessary to create a mobile-optimized website in order to compete in the local search results.<br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" />Local and mobile search go hand in hand. The most common ways people will use your site in a mobile environment are to view reviews, find directions to your location, and search for contact information. Make it simple for your prospects and customers by making your site mobile-friendly.<br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" /></div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;"><br style="box-sizing: border-box;" /><h3 style="text-align: left;"><strong style="box-sizing: border-box;">8. Ensure your Name, Address, and Phone number are up to date Online</strong></h3>A critical factor in local rankings is the flexibility of your business contact information specifically, your business’ <strong style="box-sizing: border-box;">N</strong>ame, <strong style="box-sizing: border-box;">A</strong>ddress, and <strong style="box-sizing: border-box;">P</strong>hone number (<strong style="box-sizing: border-box;">NAP</strong>). The more regular this data is, the more trust Google will have in displaying your Google My Business profile. <br style="box-sizing: border-box;" /><strong style="box-sizing: border-box;"><br style="box-sizing: border-box;" /></strong>First, make sure that your business contact information is steady between your website and Google My Business profile. Go to your website and make sure that your contact page and your footer both list your business NAP so that this information matches the information listed on your Google My Business profile. Avoid the usual mistake of only adding the NAP within an image as it can't be crawled from search engines like HTML text. </div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;"><br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" /><strong style="box-sizing: border-box;">9. Optimize Online Directories and Citations</strong></div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;">Did you know that<strong style="box-sizing: border-box;"> </strong>a mention of your <strong style="box-sizing: border-box;">NAP </strong>on another website is called a “<strong style="box-sizing: border-box;">citation</strong>”? In addition, to make sure your citations are consistent, it’s also important to build up a healthy number of citations, and here are some tips on how to achieve that: <br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" /><ul style="text-align: left;"><li><strong style="box-sizing: border-box;">Submit Your Business to Directories to Create More Citations</strong></li></ul></div><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px; text-align: left;">It’s possible your website isn’t being listed on major directories that could give you more citations and could help boost your rankings in Google. Start using the Moz Local search tool to check if you're missing major listings. If you see any opportunities, then simply add all of your business information to the websites. In addition, submit your website to dozens of additional directories to create more citations. </div></blockquote><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;"><br style="box-sizing: border-box;" /><ul style="text-align: left;"><li><strong style="box-sizing: border-box;">Publish Online Press Releases to Create Citations</strong></li></ul></div><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px; text-align: left;">Another way to create citations is to distribute online press releases. If you have significant news updates, distribute an online press release via a quality press release service. </div></blockquote><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;"><br /></div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;"><br style="box-sizing: border-box;" /><h3 style="text-align: left;"><strong style="box-sizing: border-box;">10. Get Active On Social Media</strong></h3></div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;">There’s been a lot of discussion about whether social media activity is one of the signs Google practices to rank businesses. There’s no doubting the fact that social media is a great possibility to create more exposure and buzz about your business. Social media is also an excellent way to promote the content you’ve created, which in turn can also help you draw more links over time. In addition to being active on social media sites, it's essential to double-check that your social media profiles include consistent NAP information and have detailed keyword-rich descriptions. <br style="box-sizing: border-box;" /><br style="box-sizing: border-box;" /></div><div style="background-color: white; box-sizing: border-box; color: #283c46; font-family: graphik, "helvetica neue", helvetica, "apple color emoji", arial, sans-serif; font-size: 16px; margin: 0px;">Now that you've carved out a nice Google My Business page, share the page on social media, further aligning social and search.</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4649345370448932902.post-6415878299166506302020-08-10T20:03:00.009+05:302020-08-10T20:49:50.431+05:305 Mistakes to Avoid in Facebook Ads<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeGOTZxff9gRCdLin9YFR7ikDRjm1Bu8i1DZSZ7ObseIEauenFrTsAOwMjcIBUTzNgCWivvb145EYcbE_AnvK6-S2W7sKbOSdivBCgOJau4tfr5DEThMbdmPUG_YOD7DojFyDuKaqO3GKh/s2048/5_mistakes_to_avoid_in_facebook_ads.png" style="margin-left: 1em; margin-right: 1em;"><img alt="5 Mistakes to Avoid in Facebook Ads" border="0" data-original-height="1152" data-original-width="2048" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeGOTZxff9gRCdLin9YFR7ikDRjm1Bu8i1DZSZ7ObseIEauenFrTsAOwMjcIBUTzNgCWivvb145EYcbE_AnvK6-S2W7sKbOSdivBCgOJau4tfr5DEThMbdmPUG_YOD7DojFyDuKaqO3GKh/w640-h360/5_mistakes_to_avoid_in_facebook_ads.png" title="5 Mistakes to Avoid in Facebook Ads" width="640" /></a></div><p></p><br /><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;">Facebook Ads are the best way to market your products and services on the platforms that your consumers are using the most.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"> </span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><span style="font-family: inherit;">The only problem with Facebook Ads is that many people lose a lot of money with Facebook Ads because they don’t know how to use them correctly. In other words, they make many costly mistakes.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"> </span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;">To avoid budget-draining Facebook advertising mistakes, I’d like to share five of them with you.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"> </span></p><h3 style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><b><span style="font-family: inherit;">1. Not Targeting the Right Audience</span></b></h3><div><b><span style="font-family: inherit;"><br /></span></b></div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;">Facebook allows advertisers to choose groups of people they want their ads to show to while they are using the social network. The groups of people can be based on interests, fields of study, demographics, and behaviors. If you choose the wrong groups of people, you won’t end up with as many conversions as you would if you selected the groups of people who are interested in your products and services.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"> </span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;">To avoid this mistake, know your audience. Come up with a buyer persona and be as detailed as possible. As you target your Facebook Ads, look back to your buyer persona and choose the interests, demographics, and behaviors that match it.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"><br /></span></p><h3 style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"> <br /></span><b><span style="font-family: inherit;">2. Underusing Analytical Tools</span></b></h3><div><b><span style="font-family: inherit;"><br /></span></b></div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;">Facebook Analytics is amazing as it tells you which ads performed better than others did. You can use this information to hone in on what is effective among your consumers on Facebook.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"> </span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;">One of the most powerful ways to succeed with Internet marketing is to track your efforts, analyse them, and then improve your strategy. With every fresh strategy, you gain insight into what brings you better conversions.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"><br /></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"> </span></p><h3 style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><b><span style="font-family: inherit;">3. Ignoring Custom Audiences</span></b></h3><div><b><span style="font-family: inherit;"><br /></span></b></div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;">Facebook’s intelligent advertising platform enables you to reach many different audiences, including those who have been to your website before or have purchased from you in the past. These people are warm leads and may just want a reminder to come back to you.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"> </span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;">Creating a remarketing campaign, you can send specific ads to different groups of people. For example, you can have an ad that asks your blog readers to sign up to join your mailing list. This means you will have a better way to keep in touch with them and bring them back to your site. You can target past consumers by uploading their email addresses to Facebook, and then they will notice your ad with a special offer. Even people who visit one of your landing pages can be targeted, so you can show them again why your services or products are the best.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"><br /></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"> </span></p><h3 style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><b><span style="font-family: inherit;">4. Forgetting to Exclude Past Converters</span></b></h3><div><b><span style="font-family: inherit;"><br /></span></b></div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;">It doesn’t help at all if showing the same ad to people who have already converted. Sadly, this is a blunder that people make all the time.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"> </span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;">Create a Custom Audience by using the EXCLUDE feature and select people who have already converted. This will save your money and ensure that you’re not wasting time showing your ad to people who have already converted.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"> </span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><br /></p><h3 style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><b><span style="font-family: inherit;">5. Designing an Ineffective Ad</span></b></h3><div><b><div class="separator" style="clear: both; text-align: center;"><br /></div></b></div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;">By learning your audience, you can also figure out what they like best in ads. You can do this by testing different ads (image, text, slideshow, carousel, video, etc.), and then check which ones perform the best.<o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"> <o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;">Once you know which ones perform the best, always remember that less is more with ads. You don’t want too much text because people are scrolling their feed, which implies you only have a split second to catch them. The image in your ad has to be striking and send a prompt message.</span><span face="" style="font-family: calibri, sans-serif; font-size: 14pt;"><o:p></o:p></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;"><br /></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: inherit;">Are looking out for the latest Facebook Ad templates? Download today the <a href="https://www.crunchdigital.in/2020/07/8-freebies-for-freelancers-in-2020.html" target="_blank">trending freebies</a> that help your Facebook ads to perform better.</span></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4649345370448932902.post-7059226517223524712020-08-07T21:00:00.044+05:302020-08-08T02:19:59.150+05:30Latest Updates on Google Search Console API<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6Vnzd_SBSFrST33i06X2VI9275t2SF9t3lADIp7812pXdQqUmNJmrJNOX-6GzgwB_tw1pgwUFE6Fro1TaWJe5dDnsmou61yr2EXS0Ss0Z9Ki98Kpy26JpXJhWpuEMlY9MppxkzUng_o13/s2048/google_search_console_api.png" style="background-color: white; margin-left: 1em; margin-right: 1em;"><img alt="Google Search Console API" border="0" data-original-height="1152" data-original-width="2048" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6Vnzd_SBSFrST33i06X2VI9275t2SF9t3lADIp7812pXdQqUmNJmrJNOX-6GzgwB_tw1pgwUFE6Fro1TaWJe5dDnsmou61yr2EXS0Ss0Z9Ki98Kpy26JpXJhWpuEMlY9MppxkzUng_o13/w640-h360/google_search_console_api.png" title="Google Search Console API" width="640" /></a></div><p style="margin-left: 0cm; margin-right: 0cm;"><span style="background-color: white; font-family: inherit;">Over the past year, Google has been working to upgrade the infrastructure of the Search Console API, and finally, they have announced few updates that would help to enhance the performance of the API as demand increases.<o:p></o:p></span></p><p style="margin-left: 0cm; margin-right: 0cm;"><span style="background-color: white; font-family: inherit;"><b>NOTE:</b> <strong><span style="font-weight: normal;">If you’re not querying the API yourself, you need not take action</span></strong><b>.<o:p></o:p></b></span></p><p style="margin-left: 0cm; margin-right: 0cm;"><span style="background-color: white; font-family: inherit;">If you are querying the API for your own data or if you maintain a tool which uses that data (e.g. a WordPress plugin), read on below changes:<o:p></o:p></span></p><p style="margin-left: 36pt; margin-right: 0cm; text-indent: -18pt;"><span style="background-color: white; font-family: inherit;">1.<span face="" style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span><strong>Changes on Google Cloud Platform dashboard</strong>: you’ll see is a drop in the old API usage report and an increase in the new one.<o:p></o:p></span></p><p style="margin-left: 36pt; margin-right: 0cm; text-indent: -18pt;"><span style="background-color: white; font-family: inherit;">2.<span face="" style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span><strong>API key restriction changes</strong>: if you have already set API key restrictions, you might need to change them.<o:p></o:p></span></p><p style="margin-left: 36pt; margin-right: 0cm; text-indent: -18pt;"><span style="background-color: white; font-family: inherit;">3.<span face="" style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span><strong>Discovery document changes</strong>: if you’re querying the API using a third-party API library or querying the Webmasters Discovery Document directly, you will require updating it by the end of the year.</span></p><p style="margin-left: 0cm; margin-right: 0cm;"><span style="background-color: white;"><span style="font-family: inherit;"><b>NOTE:</b> The API is backward compatible and there are no changes in scope or functionality.</span><span face="" style="font-family: "times new roman", serif; font-size: 12pt;"><o:p></o:p></span></span></p><p style="margin-left: 0cm; margin-right: 0cm;"><span style="background-color: white;"><span style="font-family: inherit;"><br /></span></span></p><h3 style="font-size: 12pt; margin-left: 0cm; margin-right: 0cm; text-align: left;"><u style="background-color: white; font-size: x-large;"><span style="font-family: inherit;">Google Cloud Platform (GCP) changes</span></u></h3><p style="font-size: 12pt; margin-left: 0cm; margin-right: 0cm;"><span style="background-color: white;"><span style="font-family: inherit;"><o:p></o:p></span></span></p><p style="font-size: 12pt; margin-left: 0cm; margin-right: 0cm;"><span style="background-color: white;"><span style="font-family: inherit;"><o:p></o:p></span></span></p><div class="separator" style="clear: both; text-align: justify;"><span style="background-color: white; text-align: left;"><span style="font-family: inherit;">In the Google Cloud Console dashboards, you will see a traffic drop for the legacy API and a rise in calls to the new one. This is the same API, just under the new name.</span></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="background-color: white; text-align: left;"><span style="font-family: inherit;"><br /></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="background-color: white;"><img alt="Search Console API changes in Google Cloud Console" border="0" data-original-height="675" data-original-width="939" height="460" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsl0EcFhzCDPeZMymut78C5ANlXwRNU-wipKMKz89kI0p_Iz6KkZ8WdX05TyjcFoiREE0GE8C6x6p119w3LF-SHRAoJpYNbICFa5Up2HWIQFt9jjmHI9s932t99_zLlGkJTRttskUYv_hK/w640-h460/search_console_api.png" title="Search Console API changes in Google Cloud Console" width="640" /></span></div><div class="separator" style="clear: both; text-align: center;"><span style="text-align: left;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><br /></div><h3 style="clear: both; text-align: justify;"><u style="font-size: x-large; text-align: left;"><b><span style="font-family: inherit;">API key restriction changes</span></b></u></h3><div class="separator" style="clear: both; text-align: justify;"><u style="text-align: left;"><b><span style="font-family: inherit;"><br /></span></b></u></div><div class="separator" style="clear: both; text-align: justify;"><span style="text-align: left;"><span style="font-family: inherit;">These instructions are important only if you query the data yourself or provide a tool that does that for your users.</span></span></div><p style="margin-left: 0cm; margin-right: 0cm; text-align: left;"><span style="font-family: inherit;"><o:p style="background-color: white;"></o:p></span></p><p style="margin-left: 0cm; margin-right: 0cm; text-align: left;"><span style="background-color: white; font-family: inherit;"><b>NOTE:</b> If you have added an API restriction for your API keys, <strong>you will need to take action by August 31</strong>.<o:p></o:p></span></p><p style="margin-left: 0cm; margin-right: 0cm; text-align: left;"><span style="background-color: white; font-family: inherit;">In order to allow your API calls to migrate automatically to the new API infrastructure, you need to make sure the Google Search Console API is not restricted.<o:p></o:p></span></p><p style="margin-left: 36pt; margin-right: 0cm; text-align: left; text-indent: -18pt;"><span style="background-color: white; font-family: inherit;"><span><span face="" style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">-> </span></span>If your API restrictions are set to “Don’t restrict key” you’re all set.<o:p></o:p></span></p><p style="margin-left: 36pt; margin-right: 0cm; text-align: left; text-indent: -18pt;"><span style="background-color: white; font-family: inherit;"><span><span face="" style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">-> </span></span>If your API restrictions are set to “Restrict key”, the Search Console API should be checked as shown in the image below.<o:p></o:p></span></p><div class="separator" style="clear: both; text-align: center;"><img alt="Google Search Console API restrictions setting" border="0" data-original-height="743" data-original-width="939" height="506" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3vgt-hhcjHAzjKgaxFrKcBc9hTrW7pqE2o6YzzECXptFzPN6RgzqH5vWavyto1HwEGVGTySNcy2Ne3xmzLvTGhDee49_1e6m6RBM33gqYQl8mQO5pMATRSrWrtftx1V0UXwozlOR2qadD/w640-h506/google_search_console_api_restriction.png" title="Google Search Console API restrictions setting" width="640" /></div><div class="separator" style="clear: both; text-align: center;"><span style="background-color: white;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><span style="background-color: white;"><br /></span></div><h3 style="text-align: left;"><u style="font-size: x-large; text-indent: -18pt;"><b style="background-color: white;"><span style="font-family: inherit;">Discovery document changes</span></b></u></h3><p style="margin-left: 0cm; margin-right: 0cm;"><span style="background-color: white; font-family: inherit;">If you’re querying the Search Console API using an external API library or querying the Webmasters API discovery document directly you will require taking action as they would drop the support in the Webmasters discovery document. Google's current plan is to support it until December 31, 2020.</span></p><p style="margin-left: 0cm; margin-right: 0cm;"><span style="background-color: white; font-family: inherit;"><br /></span></p><p style="font-family: "times new roman", serif; font-size: 12pt; margin-left: 0cm; margin-right: 0cm;"><span style="background-color: white;"><b>Source:</b> <a href="https://webmasters.googleblog.com/" rel="nofollow" target="_blank">Google</a></span></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4649345370448932902.post-12239022979448763832020-07-17T23:08:00.001+05:302020-07-17T23:16:31.614+05:30SEO JARGONS : 0 to 9<p class="MsoNormal" style="font-family: calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjElZeyUWJLnFFHIUY2ZSDrGaSTjmHZiSr22Lt0lBtin99Vm6Peg9VWicNIubenMIax0E2LdABwQY4uBGHlYcqnIdQFMx5DAoZE2tbRxfWux0iTVd4r8344fDqFi590YCBy8X6NilmlfKeO/s2048/SEO_jargons_09.png" style="margin-left: 1em; margin-right: 1em;"><img alt="SEO Jargons: 0 to 9" border="0" data-original-height="1152" data-original-width="2048" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjElZeyUWJLnFFHIUY2ZSDrGaSTjmHZiSr22Lt0lBtin99Vm6Peg9VWicNIubenMIax0E2LdABwQY4uBGHlYcqnIdQFMx5DAoZE2tbRxfWux0iTVd4r8344fDqFi590YCBy8X6NilmlfKeO/w640-h360/SEO_jargons_09.png" title="SEO Jargons: 0 to 9" width="640" /></a>
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<font face="inherit">If you’re a newbie to digital marketing, let me present you to Search
Engine Optimisation (SEO) which serves as STARTERS of Digital Marketing. As
SEO keeps on changing and updating, and it's hard to keep up with the lingo!
Use our jargon buster to help you understand SEO in-depth!</font><font face=""><o:p></o:p></font>
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<b><u><br /></u></b>
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<b><u>200 OK - The file request was a success.</u><o:p></o:p></b>
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</p> <div style="text-align: center;"><iframe allowfullscreen="" class="giphy-embed" frameborder="0" height="317" src="https://giphy.com/embed/WyeodYfrqvHCo" width="480"></iframe></div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><font face="inherit"><br /></font></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;">
<font face="inherit">Suppose a page/ image found and appropriately loaded in a browser. Some sick, developed content management systems return 200 status codes alike when a file does not exist. The proper return for the file not found is a
404.</font><font face=""><o:p></o:p></font>
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<b><u>301 Moved Permanently - The file moved permanently to a new location</u></b></p><p class="MsoNormal" style="font-family: calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><br /></p><p class="MsoNormal" style="font-family: calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;">
</p> <div style="text-align: center;"><iframe allowfullscreen="" class="giphy-embed" frameborder="0" height="274" src="https://giphy.com/embed/26tk1mzy88NFR5aiQ" width="480"></iframe></div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><font face="inherit"><br /></font></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;">
<font face="inherit">The best-preferred procedure of redirecting for most web pages. If you will
move an entire site to a new position, you might run a file/ folder first,
and then if that ranks well, continue with affecting the entire site. It
might take anywhere from a few days to a month depending on your site
authority and crawl frequency.<o:p></o:p></font>
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<b> <o:p></o:p></b>
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<b><u>302 Found- Requested URL has altered with another URL</u></b></p><p class="MsoNormal" style="font-family: calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;"><br /></p><div style="text-align: center;"><iframe allowfullscreen="" class="giphy-embed" frameborder="0" height="270" src="https://giphy.com/embed/nVTa8D8zJUc2A" width="480"></iframe></div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;"><font face="inherit"><br /></font></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;">
<font face="inherit">As it relates to SEO, it is usually best to dodge using 302 redirects. Some search engines strive with redirect handling. Because of a poor altering of
302 redirects, some search engines have acknowledged competing businesses to steal the listings of competitors.</font><font face=""><o:p></o:p></font>
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<br />
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<b> </b><b><u>404 Not Found - The server could not find the URL</u></b></p>
<p class="MsoNormal" style="font-family: calibri, sans-serif; margin: 0cm 0cm 0.0001pt; text-align: justify;">
<b> <o:p></o:p></b>
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<div style="text-align: center;"><iframe allowfullscreen="" class="giphy-embed" frameborder="0" height="360" src="https://giphy.com/embed/14uQ3cOFteDaU" width="480"></iframe></div>
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<b><br /></b>
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<font face="inherit">Some content management systems send 404 status codes when documents exist.
Ensure files that exist to give a 200 status code, and requests for records that do not exist give a 404 status code. You may also want to audit with your host to see if you can arrange a custom 404 error page which makes it effortless for site visitors to.<o:p></o:p></font>
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<b><font face="inherit"> </font></b>
</p>
<p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;">
<font face="inherit">1. View your most famous and most relevant navigational options<o:p></o:p></font>
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<p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; text-align: justify;">
<font face="inherit">2. Report navigational problems within your site<o:p></o:p></font>
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<b><font face="inherit"> <o:p></o:p></font></b>
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<font face="inherit">Search engines demand robots.txt file to detect what portions of your site they allow to crawl. Many browsers require a favicon.ico file when loading your site. While neither of these files is necessary, generating them will help keep your log files clean so you can target on whatever other errors your site might have.</font><span style="font-family: calibri, sans-serif; font-size: 12pt;"><o:p></o:p></span>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4649345370448932902.post-44054932453378660762020-07-11T23:29:00.003+05:302020-07-11T23:35:48.095+05:30An Introduction To SEO and Its History!<div style="text-align: center;"><iframe align="centre" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Q5mZt12EOZU" width="560"></iframe></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><br /></div><div style="text-align: left;">We are starting with Explainer videos that will help to learn in-depth about different ingredients used to make Digital Marketing. In this video, you will learn how did the SEO evolve with time. Did you know the first search engine? Watch the full video to learn a brief history of SEO.</div><div style="text-align: left;"><br /></div><div style="text-align: center;"><br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4649345370448932902.post-10675863162977334152020-07-02T14:49:00.009+05:302020-07-02T15:08:21.857+05:308 FREEBIES for Freelancers in 2020<div><b><br /></b></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQwD83zVPU9elHqblpI3B0gZq4inTjmCr7043znwGG1qpSTWLJ0B2s6Qa-jdYuKW0Oz6ltgNkSHtKoFa-gGB0d-gtH1HOJnnkrz56t1yo-xDFcofklxmL3l0Gaav7qmT07DZrEfHjDdw6N/s2240/8_hacks_for_freelancers-min.png" style="margin-left: 1em; margin-right: 1em;"><img alt="8 Hacks For Freelancers in 2020" border="0" data-original-height="1260" data-original-width="2240" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQwD83zVPU9elHqblpI3B0gZq4inTjmCr7043znwGG1qpSTWLJ0B2s6Qa-jdYuKW0Oz6ltgNkSHtKoFa-gGB0d-gtH1HOJnnkrz56t1yo-xDFcofklxmL3l0Gaav7qmT07DZrEfHjDdw6N/w640-h360/8_hacks_for_freelancers-min.png" title="8 Hacks For Freelancers in 2020" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div></div><div><div class="separator" style="clear: both; text-align: center;"><br /></div></div><div><b><br /></b></div><div><div><div>The freelance market is becoming one of the most saturated markets at this moment. Many individuals need the adaptability that comes with working at home, which means that more and more of us are trying to make it at the moment.</div><div><br /></div><div>Standing out in this very noisy freelancer marketplace can be very challenging. The most important question is how to keep updated with the latest trend as a freelancer so you can get the best clients and be able to charge what you're worth.</div><div><br /></div><div>So, here are quick 8 hacks that can help to stand out among others in the marketplace. </div></div></div><b><div><b><br /></b></div><div><b><br /></b></div><font size="5">1. <u><i>FACEBOOK AD IDEAS</i>:</u></font></b><div><b><u><br /></u></b><div><div>If you are a freelancer and would like to start with Facebook Ad Campaigns, then get the secret of winning the Facebook Ads for your business. This ebook consists of peppy ideas to improve visibility and reach of your Facebook Ads with 250+ examples. </div><div><div><br /></div><div><b>GRAB NOW:</b> <a href="https://leadpages.pxf.io/c/2380042/507874/5673">Get Inspired with These Winning Facebook Ads</a></div><div><br /></div><div><br /></div><div>
<img border="0" height="0" src="//leadpages.pxf.io/i/2380042/507874/5673" style="position: absolute; visibility: hidden;" width="0" />
<b><font size="5">2. <i><u>4 E-COMMERCE PROFIT LEVERS:</u></i></font></b></div><div><b><i><u><br /></u></i></b></div><div>Take advantage of the 4 E-Commerce Profit Levers if you are a Consultant, Freelancer, or Coach. If you are more inclined towards knowing the different strategies that work best for the E-Commerce domain then this is the perfect webinar to attend. </div><div><br /></div><div><b>UNLOCK NOW:</b> <a href="https://leadpages.pxf.io/c/2380042/510377/5673">Watch Ecommerce Profit Levers for Coaches Now</a></div><div><br /></div><div><br /></div><div><b><font size="5">3. <i><u>LANDING PAGE HACKS E-BOOK:</u></i></font></b></div><div><b><i><u><br /></u></i></b></div><div>Are you looking for more organized and trending content for your landing page? Get your free ebook for the best writing tips and landing page templates. Fill me up with content ready landing page templates now. </div><div><br /></div><div><b>DOWNLOAD NOW:</b> <span><a href="https://leadpages.pxf.io/c/2380042/550717/5673">Get fool-proof formulas to writing high-converting lead pages</a> </span></div><div><div><font size="3"><span style="font-weight: normal;"><br /></span></font></div><div><br /></div><b><font size="5">
4. <u><i>HIGH-CONVERTING LEAD NURTURE EMAILS:</i></u></font></b></div><div><b><u><i><br /></i></u></b></div><div>Get mastered with this secret Lead nurture email ebook and turn your subscribers into customers. Unlock the access to this high-converting lead nurture copywriting training now. </div><div><b><br /></b></div><div><b>DISCOVER NOW:</b> <a href="https://leadpages.pxf.io/c/2380042/580373/5673">Discover the secrets to high-converting email campaigns.</a></div><div>
<img border="0" height="0" src="//leadpages.pxf.io/i/2380042/580373/5673" style="position: absolute; visibility: hidden;" width="0" />
<div><br /></div><div><br /></div><b><font size="5">5. <u><i>WEBSITE WORKBOOK:</i></u></font></b></div><div><b><u><i><br /></i></u></b></div><div>Set and test your website and track conversions weekly, monthly, quarterly, and yearly in your workbook. Grab your website goal setting workbook today.</div><div><br /></div><div><b>GRAB NOW:</b> <a href="https://leadpages.pxf.io/c/2380042/606199/5673">Learn how to make your website work for your business</a></div><div><br /></div><div><br /></div><div><h3 id="611255"><b><font size="5">6. <u><i>TRAINING ON BUILDING YOUR WEBSITE:</i></u></font></b></h3><div><b><font size="5"><u><i><br /></i></u></font></b></div>
<img border="0" height="0" src="//leadpages.pxf.io/i/2380042/611255/5673" style="position: absolute; visibility: hidden;" width="0" />
Do you plan to start your own business? Get this free training on how to bring your business into conversion without coding. Unlock this secret ingredient now.</div><div><br /></div><div><b>DISCOVER NOW:</b> <a href="https://leadpages.pxf.io/c/2380042/630124/5673">Discover the secret ingredients to a high-converting website (without knowing code or CSS)</a></div><div><br /></div><div><br /></div><div><h3 id="611255"><b><font size="5">7. <u><i>FREELANCERS TEMPLATE BUNDLE:</i></u></font></b></h3><div><b><font size="5"><u><i><br /></i></u></font></b></div><div>Save time and stress less by effectively making and managing content briefs when you unlock these professional templates for email marketing, blog articles, and press releases. </div><div><br /></div><div><b>UNLOCK NOW:</b> <a href="https://leadpages.pxf.io/c/2380042/767505/5673">Working with Freelancers Template Bundle</a></div>
<img border="0" height="0" src="//leadpages.pxf.io/i/2380042/767505/5673" style="position: absolute; visibility: hidden;" width="0" />
<div><br /></div><div><br /></div><h3 id="611255"><b><font size="5">8. <u><i>2020 CONTENT CALENDAR:</i></u></font></b></h3><div><b><font size="5"><u><i><br /></i></u></font></b></div><div>Better be late than Never. If you still looking for a specific 2020 calendar, then grab this tailor-made calendar that will keep up with your content.</div><div><br /></div><div><b>DOWNLOAD NOW:</b> <a href="https://leadpages.pxf.io/c/2380042/744291/5673">Create your 2020 content calendar in a flash</a></div><div><font size="3"><a href="https://leadpages.pxf.io/c/2380042/744291/5673" style="font-weight: normal;"><br /></a></font></div>
<img border="0" height="0" src="//leadpages.pxf.io/i/2380042/744291/5673" style="position: absolute; visibility: hidden;" width="0" /></div></div></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4649345370448932902.post-36522984710123343722020-06-23T19:54:00.000+05:302020-06-23T19:54:41.301+05:307 Ways to Improve Your Google Ad Template!<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgCpvIcSfnT-Sn2zn9cPUy4RxNAv8gqHMgdcyLb6xDE0qp0P6RIbK1A32Rtoe0GKFcDvJyCYthosiKntmzMABBDiy2l5-8kEOW_1RJOEi0FYcvjIIgHati0zQl_nIS9ZOD7RxGS5JgdmUn/s800/google_ad_headlines.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google Ad Headlines" border="0" data-original-height="800" data-original-width="800" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgCpvIcSfnT-Sn2zn9cPUy4RxNAv8gqHMgdcyLb6xDE0qp0P6RIbK1A32Rtoe0GKFcDvJyCYthosiKntmzMABBDiy2l5-8kEOW_1RJOEi0FYcvjIIgHati0zQl_nIS9ZOD7RxGS5JgdmUn/w640-h640/google_ad_headlines.png" title="Google Ad Headlines" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><h2 dir="ltr" style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "open sans", helvetica, arial, lucida, sans-serif; font-size: 26px; font-weight: 500; line-height: 1em; margin: 0px; outline: 0px; padding: 0px 0px 10px; text-size-adjust: 100%; vertical-align: baseline;"><br /></h2><h2 dir="ltr" style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "open sans", helvetica, arial, lucida, sans-serif; font-size: 26px; font-weight: 500; line-height: 1em; margin: 0px; outline: 0px; padding: 0px 0px 10px; text-size-adjust: 100%; vertical-align: baseline;"><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;">Like many people, you would probably be aware of Google Ads headlines.<o:p></o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><o:p> </o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;">Just 30 characters required, but it’s the most difficult 30 characters you’ll ever draft.<o:p></o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><o:p> </o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;">It is necessary to know what matters, which is why it can be remarkably difficult to come up with a powerful headline.<o:p></o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><o:p> </o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;">The good news is that after you’ve had some practice with writing them, they can be quite easy. It’s literally just identifying what types of headlines work best, and then securing your product or service into it.<o:p></o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><o:p> </o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;">Let's gear up by writing some strong headlines for Google ads.<o:p></o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><o:p> </o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><o:p> </o:p></p></h2><h2 style="background: white; font-family: "Times New Roman", serif; font-size: 18pt; margin: 0cm 0cm 11.25pt;"><span style="font-family: Helvetica; font-size: 13.5pt;">#1: The Question<o:p></o:p></span></h2><h2 dir="ltr" style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "open sans", helvetica, arial, lucida, sans-serif; font-size: 26px; font-weight: 500; line-height: 1em; margin: 0px; outline: 0px; padding: 0px 0px 10px; text-size-adjust: 100%; vertical-align: baseline;"><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black; font-family: "Times New Roman", serif; font-size: 12pt; margin: 9.75pt 0cm;"><b><span style="font-family: Helvetica;">Example:</span></b><span style="font-family: Helvetica;"> “Looking for ________?”<o:p></o:p></span></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;">It is always great to draw someone's attention with questions that they are looking for on Google. Many individuals feel satisfied when you trigger them with a question related to what they are searching for.<o:p></o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><br /></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><o:p> </o:p></p></h2><h2 style="background: white; font-family: "Times New Roman", serif; font-size: 18pt; margin: 11.25pt 0cm;"><span style="font-family: Helvetica; font-size: 13.5pt;">#2: Numbers<o:p></o:p></span></h2><h2 dir="ltr" style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "open sans", helvetica, arial, lucida, sans-serif; font-size: 26px; font-weight: 500; line-height: 1em; margin: 0px; outline: 0px; padding: 0px 0px 10px; text-size-adjust: 100%; vertical-align: baseline;"><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black; font-family: "Times New Roman", serif; font-size: 12pt; margin: 9.75pt 0cm;"><b><span style="font-family: Helvetica;">Example:</span></b><span style="font-family: Helvetica;"> “________ Ways to ________”<o:p></o:p></span></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;">Place a number in the first section. It should be a remarkable one that will attract most people. The second section should be what your product or service commits. For example, if you sell a product that reduces people's stress, your headline possibly “6 Ways to Reduce Stress.”<o:p></o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><br /></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><o:p> </o:p></p></h2><h2 style="background: white; font-family: "Times New Roman", serif; font-size: 18pt; margin: 11.25pt 0cm;"><span style="font-family: Helvetica; font-size: 13.5pt;">#3: Location<o:p></o:p></span></h2><h2 dir="ltr" style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "open sans", helvetica, arial, lucida, sans-serif; font-size: 26px; font-weight: 500; line-height: 1em; margin: 0px; outline: 0px; padding: 0px 0px 10px; text-size-adjust: 100%; vertical-align: baseline;"><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black; font-family: "Times New Roman", serif; font-size: 12pt; margin: 9.75pt 0cm;"><b><span style="font-family: Helvetica;">Example:</span></b><span style="font-family: Helvetica;"> “__________ in __________” or “_________ _________”<o:p></o:p></span></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;">This covers "WHAT ARE YOU?" and "WHERE ARE YOU LOCATED?". Place your professional title followed by a location in the first part such as "Lawyer in Toronto." The second part sets the location followed by a professional title, therefore "Toronto Lawyer".<o:p></o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><o:p> </o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;">Though look simple to work, that’s the plot. Google Ads headlines demand to be easy. You have a blink of an eye to snatch the attention of online searchers, and showing them you are what they are seeking is the best way to do it.</p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><br /></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><span style="font-family: Helvetica; font-size: 12pt; text-align: left;"> </span></p></h2><h2 style="background: white; font-family: "Times New Roman", serif; font-size: 18pt; margin: 11.25pt 0cm;"><span style="font-family: Helvetica; font-size: 13.5pt;">#4: Buzzwords<o:p></o:p></span></h2><h2 dir="ltr" style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "open sans", helvetica, arial, lucida, sans-serif; font-size: 26px; font-weight: 500; line-height: 1em; margin: 0px; outline: 0px; padding: 0px 0px 10px; text-size-adjust: 100%; vertical-align: baseline;"><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black; font-family: "Times New Roman", serif; font-size: 12pt; margin: 9.75pt 0cm;"><b><span style="font-family: Helvetica;">Example:</span></b><span style="font-family: Helvetica;"> “Get __________ w/ Free Shipping”<o:p></o:p></span></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;">Well, this one is quite focused on product-based companies. The buzzwords are get, shipping, and free. These words, along with your, save, online, and you seem to lead to more clicks.</p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><br /></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><br /></p></h2><h2 style="background: white; font-family: "Times New Roman", serif; font-size: 18pt; margin: 11.25pt 0cm;"><span style="font-family: Helvetica; font-size: 13.5pt;">#5: Offer<o:p></o:p></span></h2><h2 dir="ltr" style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "open sans", helvetica, arial, lucida, sans-serif; font-size: 26px; font-weight: 500; line-height: 1em; margin: 0px; outline: 0px; padding: 0px 0px 10px; text-size-adjust: 100%; vertical-align: baseline;"><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black; font-family: "Times New Roman", serif; font-size: 12pt; margin: 9.75pt 0cm;"><b><span style="font-family: Helvetica;">Example:</span></b><span style="font-family: Helvetica;"> “Save 20% On Our ________”<o:p></o:p></span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black; font-family: "Times New Roman", serif; font-size: 12pt; margin: 9.75pt 0cm;"><span style="font-family: Calibri, sans-serif;">Many people love a great deal, particularly those willing to make a purchase. An offer headline catches people’s attention because as they state, “Money talks.”</span></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black; font-family: "Times New Roman", serif; font-size: 12pt; margin: 9.75pt 0cm;"><span style="font-family: Calibri, sans-serif;"><br /></span></p></h2><h2 style="background: white; font-family: "Times New Roman", serif; font-size: 18pt; margin: 11.25pt 0cm;"><span style="font-family: Helvetica; font-size: 13.5pt;">#6: Leverage FOMO: Use the Countdown Timer<o:p></o:p></span></h2><h2 dir="ltr" style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "open sans", helvetica, arial, lucida, sans-serif; font-size: 26px; font-weight: 500; line-height: 1em; margin: 0px; outline: 0px; padding: 0px 0px 10px; text-size-adjust: 100%; vertical-align: baseline;"><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black; font-family: "Times New Roman", serif; font-size: 12pt; margin-left: 0cm; margin-right: 0cm;"><b><span style="font-family: Helvetica;">Example:</span></b><span style="font-family: Helvetica;"> “Winter Boots Sale – Flat 25% Off, Only 2 hours left”<o:p></o:p></span></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;">FOMO—fear of missing out—may have only begun the marketing dictionary in 2013, but the trick is much more traditional.<o:p></o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><o:p> </o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;">Paid search marketers can draw into FOMO by creating a sense of urgency or scarcity, usually through limited-time offers or showcasing peer-group buyers.<o:p></o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><o:p> </o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;">The Google Ads countdown timer really counts down the days or hours until the end of a special offer. This way your ad has a better chance of knocking out your contenders’. A countdown builds an immediate threat of loss, drawing into psychological beliefs to boost clicks.<o:p></o:p></p><p style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black; font-family: "Times New Roman", serif; font-size: 12pt; margin: 9.75pt 0cm;"><span style="font-family: Helvetica;"> </span></p></h2><h2 style="background: white; font-family: "Times New Roman", serif; font-size: 18pt; margin: 11.25pt 0cm;"><span style="font-family: Helvetica; font-size: 13.5pt;">#7: Mix and Match<o:p></o:p></span></h2><h2 dir="ltr" style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "open sans", helvetica, arial, lucida, sans-serif; font-size: 26px; font-weight: 500; line-height: 1em; margin: 0px; outline: 0px; padding: 0px 0px 10px; text-size-adjust: 100%; vertical-align: baseline;"><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;">This one is more of art instead of just filling in the blanks. Depending on what your main keyword is, you will have between 20 characters and 5 characters to use once you have entered your main keyword.<o:p></o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><o:p> </o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;">Certainly, if you only have 5 characters left, your choices will be limited. The following list is to get your creative thoughts rolling and come up with the best achievable headlines:<o:p></o:p></p><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivptlDIu5wXvFogPhjDO4oABQomuFBXu6rYZxOHwS1ua7mwss98bffm_YP7RC2vhRY2vJc7s5fkFb3EajEd3Vr1d9Pr7Q30B0VhxPSNj4_1SmElQBOBm5VGDlYMM_RQyOuz0oUChQHDece/s800/mix_and_match_keywords.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Mix & Match Keywords" border="0" data-original-height="800" data-original-width="800" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivptlDIu5wXvFogPhjDO4oABQomuFBXu6rYZxOHwS1ua7mwss98bffm_YP7RC2vhRY2vJc7s5fkFb3EajEd3Vr1d9Pr7Q30B0VhxPSNj4_1SmElQBOBm5VGDlYMM_RQyOuz0oUChQHDece/w640-h640/mix_and_match_keywords.png" title="Mix & Match Keywords" width="640" /></a></div><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;"><br /></p><p class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; vertical-align: baseline;"><span style="color: #212121; font-family: Lato, sans-serif;"> </span></p></h2><h2 dir="ltr" style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "open sans", helvetica, arial, lucida, sans-serif; font-size: 26px; font-weight: 500; line-height: 1em; margin: 0px; outline: 0px; padding: 0px 0px 10px; text-size-adjust: 100%; vertical-align: baseline;"><p class="MsoNormal" style="color: black; font-family: Calibri, sans-serif; font-size: 12pt; margin: 0cm 0cm 0.0001pt; text-align: justify;">Effective headlines are ones that get your target audience clicking through to your landing page. You never know which ones will be the most dominant till you make then live. It is better to do some A/B testing to detect which ones give the best results. Once you know which one gets the most clicks, you’ll be ready to modify those a little to see if it enhances click-through rates even further.<o:p></o:p></p></h2><h2 dir="ltr" style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "open sans", helvetica, arial, lucida, sans-serif; font-size: 26px; font-weight: 500; line-height: 1em; margin: 0px; outline: 0px; padding: 0px 0px 10px; text-size-adjust: 100%; vertical-align: baseline;"><br /></h2><h2 dir="ltr" style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "open sans", helvetica, arial, lucida, sans-serif; font-size: 26px; font-weight: 500; line-height: 1em; margin: 0px; outline: 0px; padding: 0px 0px 10px; text-size-adjust: 100%; vertical-align: baseline;"><br /></h2><h2 dir="ltr" style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "open sans", helvetica, arial, lucida, sans-serif; font-size: 26px; font-weight: 500; line-height: 1em; margin: 0px; outline: 0px; padding: 0px 0px 10px; text-size-adjust: 100%; vertical-align: baseline;"><br /></h2><h2 dir="ltr" style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "open sans", helvetica, arial, lucida, sans-serif; font-size: 26px; font-weight: 500; line-height: 1em; margin: 0px; outline: 0px; padding: 0px 0px 10px; text-size-adjust: 100%; vertical-align: baseline;"><br /></h2></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4649345370448932902.post-89407973180799446752017-10-11T01:14:00.005+05:302023-03-28T09:33:42.511+05:305 Best Email Marketing Campaigns for Small Businesses<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYRH_aDLm83bg9ypZ9figvfA0aFgtX4D-482pQ4-kwOL58uy_4rUefVsi27OWfrfzOM4LmzUJ4Xg4dN2wycJBEapod_KVh83fbd4o0OmgECzSPuyZN0aQlD9FJkk3Mo-qPeJm2EtVQgsIY/s640/Email+Marketing-min.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Email Marketing Campaigns for Small Businesses" border="0" data-original-height="537" data-original-width="640" height="536" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYRH_aDLm83bg9ypZ9figvfA0aFgtX4D-482pQ4-kwOL58uy_4rUefVsi27OWfrfzOM4LmzUJ4Xg4dN2wycJBEapod_KVh83fbd4o0OmgECzSPuyZN0aQlD9FJkk3Mo-qPeJm2EtVQgsIY/w640-h536/Email+Marketing-min.png" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div>
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What is one of the most useful tools for strengthening your relationship with prospects and customers so that you increase retention, repeat sales, and referrals?</div>
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Duh! You do not have to get surprised as most of them will be aware of email marketing.</div>
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To clarify, I am talking about email marketing to your own "house" list of prospects, not to a list you rent or buy.</div>
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When you use email marketing effectively to build rapport with your target audience, then three things will naturally happen:</div>
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Your sales team will spend less time selling because your prospects will be pre-sold on doing business with you which will reduce sales cycles and fewer costs per sale, which leads to more profit.</div>
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You can create leads and sales on demand. In other words, you will be in complete control to schedule and email promotions to any segment of your list, whenever you want. If you did not just have an "ah ha" moment, then read that sentence again.Email marketing is the only tactic that puts you in the driver seat to create leads and sales whenever you want.</div>
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You will build a "wall" around your customers to protect them from poachers. Every day your competitors are actively trying to poach your clients. If you are not investing in strengthening your customer relationships, then someday your competitors will swipe them. Repeatedly, email marketing is one of the best tools handy for building a healthy relationship to fend off your pesky competitors.</div>
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Of course, there is one little catch.</div>
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<b>You Need a List of Email Addresses</b></div>
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I am going to infer you already have a list of prospects and customers. If you have been in business for any amount of time, then you do obtain a list.</div>
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Your listing might be in your head or on paper or concealed in an Excel file on an old, dusty desktop. Regardless, I am sure you have a list, and it is just a matter of pursuing it down.</div>
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For more notions for how you can build and grow your email list, read the three ways to make your list.</div>
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Let's focus on the five types of email promotions every small business can use.</div>
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<b><span style="font-size: large;">1. The Warm Up</span></b></h4>
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The first primary email campaign is for all the businesses out there that have a list of connections they haven 't emailed in a long time.</div>
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The Warm Up as you can probably guess gear towards warming up your "cold" list.</div>
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It is mandatory to do before you try to use one of the campaigns below unless you have continually stayed in touch with your list.</div>
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The goal of the Warm Up campaign is to reintroduce your business, provide context as to why you are reaching out, and explain how you will be following up with even more valuable emails in the future.</div>
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What should you send in your email?</div>
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A good ploy to use when running a Warm Up campaign is to break a survey to achieve feedback from your audience. Remember, the goal is to re-engage your audience, so you are not going to attempt to sell anything.</div>
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When done correctly, the Warm Up campaign will get your list handy and look ahead to your next email where you can kickoff to incorporate more sales tactics.</div>
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<b><span style="font-size: large;">2. The Tee Up</span></b></h4>
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A Tee Up campaign aims to "tee up" leads for your sales team.</div>
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At any given period there are leads on your email list who are ready to buy, and it is your job as a marketer to make it as easy as possible for them to raise their hand.</div>
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The Tee Up campaign does not directly ask for the sale. Instead, the email is positioned to help anyone who is in need for your product or service. The most basic example is to email out the question directly, "Are you still noticing for aid with your product or service?"</div>
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Anyone who retorts "Yes" is now a reengaged lead in your sales pipeline.</div>
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<b><span style="font-size: large;">3. The Flash Sale</span></b></h4>
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Just about everybody is familiar with the Flash Sale campaign because it is by far the most popular (and often overused). Anytime you get an email touting a limited-time sale; then you are involving a Flash Sale.</div>
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The grace of the Flash Sale is that you can generate sales on demand with the click of a button. Just type up the terms of your deal, select the segment of your list you need to email, click send, and relax as the orders come in*. :)</div>
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Again, I can 't emphasize enough the concern of your relationship with your contacts and customers. If you do not first create your link, then none of these campaigns will work for you.</div>
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<b><span style="font-size: large;">4. The Referral</span></b></h4>
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Every contact on your email list requires additional products and services that your business does not supply.</div>
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For example, Prospects on a broker's email list probably also need help finding a reputable moving company and an attorney. Although a real estate agent does not cater those services, he can bid those services to his email subscribers by forming a partnership with local businesses.</div>
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Once you establish your connections, then you can run a referral campaign to achieve leads and sales for your partner. It is going to be a win-win-win situation because you are aiding your contacts in getting what they need, your partners get a brand-new marketing channel, and counting on your partnership, you could derive commissions or reciprocal promotions where your partners bolster your business.</div>
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<b><span style="font-size: large;">5. The Launch</span></b></h4>
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The last type of campaign is the brand-new product or service launch.</div>
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With this campaign, you are creating up excitement and anticipation for your brand-new product or service to boost sales on the launch date.</div>
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Study the marketing campaigns for the massive Hollywood movie releases and new iPhone starts to see this in action. Before the launch day, data is sent via email /TV commercials in waves to build up the value, explain all the advantages, and lay out the details for exactly how and when to buy.</div>
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The final result is often a "feeding frenzy" the day you open the doors to take orders.</div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4649345370448932902.post-6804090719706546532017-09-29T19:58:00.003+05:302023-03-28T09:33:28.988+05:30Free Search Engine Submission Sites to Increase Traffic<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT-q8BZMOmO9We5cJMJhttf74GSmJ9d61zz-dsB2YikNYMQX44e5BWQ-e8spx5A2yZ4Of41fIG8FqWIhEwRU3EQ9dHQuaM9WIjE1cZigx53C4ikDnvRMn7Y89OP1eOBjWytUe-qFkpp6s4/s640/Traffic-min.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Search Engine Submission" border="0" data-original-height="640" data-original-width="640" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjT-q8BZMOmO9We5cJMJhttf74GSmJ9d61zz-dsB2YikNYMQX44e5BWQ-e8spx5A2yZ4Of41fIG8FqWIhEwRU3EQ9dHQuaM9WIjE1cZigx53C4ikDnvRMn7Y89OP1eOBjWytUe-qFkpp6s4/w640-h640/Traffic-min.png" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div>
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There are two terms to understand which are essential for Web search before I contribute a search engine submission list.<br />
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<span style="font-size: large;">1. Crawling: </span></h4>
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Search engines use search engine spider to crawl the web. Crawling is a method to stretch to every possible page in the site to bring about visibility in search results. Typically search engine crawls one page then crawl all the linked pages from there. So it is recommended to have updated sitemap of your website.</div>
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<span style="font-size: large;">2. Indexing: </span></h4>
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Once search engine spider crawls the web pages, it contains in its database and index it according to keywords. Let’s say assume you have written an article about “How to make pen drive bootable,” so when google crawls your web page, it indexes it and stores it for keywords like “how to make pen drive bootable,” “bootable pen drive.” </div>
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Usually, search engines crawl and index your site naturally at the interval of specific days. If there is no proper exploration provided, then there is no way for search engines to reach to all of your site’s content.</div>
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So it is better to comply your content to search engine submission list to build that it can crawl and index accurately and quickly. Likewise many search engines firms charge many dollars fee for search engine submission which you can do manually using free search engine submission list.</div>
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Here is the list of search engine submission sites.</div>
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1. Google :- https://www.google.com/webmasters/tools/submit-url</div>
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2. Bing :- http://www.bing.com/toolbox/submit-site-url</div>
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3. Baidu :- http://zhanzhang.baidu.com/sitesubmit/index</div>
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4. Yandex :- http://webmaster.yandex.com/addurl.xml</div>
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5. Sogou :- http://fankui.help.sogou.com/index.php/web/web/index</div>
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6. Exalead:- http://www.exalead.fr/search/web/submit/</div>
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7. InfoTiger :- http://www.infotiger.com/addurl.html</div>
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8. Gigs Blast :- http://www.gigablast.com/addurl</div>
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9. Official :- http://www.official.my/addurl.php</div>
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10. ActiveSearchResults :- http://www.activesearchresults.com/addwebsite.php</div>
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11. Anoox :- http://www.anoox.com/add_for_indexing_free.php</div>
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12. Amfibi:- http://addurl.amfibi.com/</div>
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13. Beamed:- http://beamed.com/search/index.php</div>
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14. Wotbox:- http://www.wotbox.com/addurl</div>
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15. Voila :- http://referencement.ke.voila.fr/</div>
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16. UserTown :- http://www.usertown.de/submit/</div>
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Below search engine, submission sites will aid you to submit your site to multiple search engines using the single click.</div>
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1. MadSubmitter :- http://www.madsubmitter.com/submit-website/</div>
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2. Free web submission:- http://www.freewebsubmission.com/</div>
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Google uses, unlike blog services to crawl and index new content to its database. For India Google.in blog search, for UK Google.uk blog search.</div>
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Double-check that your content is immediately crawled and indexed by all google blog services so that it occurs in search results of every region of the world, please ping your website to below websites.</div>
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<b>Note:</b> By pinging your site to these locations, it will not help you to rank higher in search results. It just assures that your content crawled by all blog services and rank according to Google search algorithm.</div>
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Free Search engine submission list to buzz your site to search engines:</div>
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1. Google Ping:- http://googleping.com/</div>
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2. Pingomatic :- https://pingomatic.com/</div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-4649345370448932902.post-34009196104687674902017-09-28T21:58:00.002+05:302020-06-17T15:31:19.123+05:305 Tips to dodge an SEO Penalty from Google <div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;"><span><a name='more'></a></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimBBsuCI2riVHrwdZYR9yAuoPqdLvsby4x8HES08TuwBPoClho62gjTDV6w9Avyd8AhC2Ys1m9REYI08L0rHTksAPmccmloJ41uiAXRUj6H6g-mF5NCqqDwQ0xpZR6H0HWOOcg7Sk20IVi/s640/OH+Ghosh%2521-min.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="5 tips to avoid SEO Penalty" border="0" data-original-height="640" data-original-width="640" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimBBsuCI2riVHrwdZYR9yAuoPqdLvsby4x8HES08TuwBPoClho62gjTDV6w9Avyd8AhC2Ys1m9REYI08L0rHTksAPmccmloJ41uiAXRUj6H6g-mF5NCqqDwQ0xpZR6H0HWOOcg7Sk20IVi/w640-h640/OH+Ghosh%2521-min.png" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div>
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On-page and Off-page SEO optimization techniques that breach Google’s Webmaster guidelines can result in a ranking penalty against your website. If you do not take these guidelines seriously, the forfeiture that your site receives, as a result, can be difficult to recover.</div>
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Hence, we follow five tips to ensure your website avoids the dreaded "Google penalty."</div>
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<span style="font-size: large;"><b>How to discover If You Have a Penalty?</b></span></div>
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A manual penalty comprises the Google team manually reviewing your site and determining that it has violated their guidelines; an algorithmic penalty is when your website generates a filter which is naturally selected by search engine algorithm.</div>
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You can check to see if your site has acknowledged a manual penalty by visiting Google Search Console and appointing Search Traffic > Manual Actions.</div>
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Knowing if you hit with an algorithmic penalty is a lot harder to tell as Google will not warn you, and you will likely discover through the harsh reality of seeing a sharp deterioration in traffic. By having an SEO agency/ consultant conduct an audit on your site, you can find out which rule you may have broken.</div>
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The solemnity of a penalty can range from a temporary ranking hit, all the way to a near-permanent expulsion from the Google search results. By taking the essential steps and following “white hat” ethical SEO, you can curtail the probability of being hit with a penalty from the search engine colossal.</div>
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Now, let's review the five tips below to help you avoid an SEO penalty.</div>
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<span style="font-size: large;">1. Boost relevant links and get rid of harmful ones.</span></h4>
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Obtaining relevant links is another term for quality link building. The more essential and organic the links, the better. For example, when an active user contributes high-quality content from your site, you earn a link to be pleased of which won’t have any risk associated with it.</div>
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When a site with dubious content links to your site, Google starts looking at you suspiciously – so you should regularly check your links through Google Search Console to assure that no ‘spammy’ websites are connecting to you. One way to check the ‘spamminess’ of a link is by checking the Spam score using the Moz Open Site Explorer tool.</div>
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There is a disavow tool in the Search Console, which you can use to tell Google which links to ignore.</div>
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<span style="font-size: large;">2. Show that you are a trusted business.</span></h4>
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One of the most important things to Google is ensuring the businesses listed in their search results are legitimate businesses related to the search queries from their users.</div>
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It is important that you come across as a genuine brand by offering a seamless user experience for visitors to your site. You can get more tips on how to do that by reading this post on our blog.</div>
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You should also ensure that you share your physical address across your site. You can reinstate this with a substantial social media presence and consistent citations with the same NAP (name, address, phone number). Combined, this will be viewed positively by Google and show that your website can be trusted.</div>
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<span style="font-size: large;">3. Don’t hide keyword text or overuse/spam keywords.</span></h4>
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Abusing keywords in an article is also known as keyword stuffing and has been very much against Google’s policy for over ten years now. Using the same keyword repeatedly in your web page content or the technical elements (such as meta keywords) is one of the most commonly known black-hat SEO techniques and doing it can negatively affect your website’s SEO.</div>
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Whether you have an in-house or outsourced web developer for your site, it is important to check with them and ensure they are not engaging in any spammy onsite SEO techniques. In the past, some webmasters even attempted to stuff keywords on pages and then color the font the same as their background so readers could not see them. It may have duped their audience, but not Google’s spiders and nowadays this technique would lead to a search engine penalty.</div>
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Keep the keyword density of your pages to no more than 2-3% to avoid stuffing and a potential penalty hit from Google.</div>
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<span style="font-size: large;">4. Avoid duplicate of content.</span></h4>
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Avoid using copied content at all costs – this is something which Google does not take lightly. The search engine will just not index pages that contain duplicate content, as it confuses searchers.</div>
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It includes not only posting duplicate content on your site but submitting guest blogs or other content to other sites that are already on your site.</div>
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<b><span style="font-size: large;">5. Don’t abuse your anchor text.</span></b></h4>
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Anchor text is a word or phrase that hyperlinked to a different web page (either internal or external). Relevant anchor text that linked to your website from a high-quality website can result in the target page ranking high in Google for that keyword phrase. It can be perfect for SEO. However, overusing anchor text can also lead to a penalty.</div>
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For example, let’s assume you sell office chairs in London and want to rank #1 on Google for the phrase "office chairs London." You decide to visit websites and forums and leave a comment with your anchor text as "office chairs London" with a link pointing back to your site. If you do this too often, you can automatically trigger the Google Penguin algorithm to slap your website with a penalty.</div>
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Generic or branded anchor text should be used most of the time to avoid triggering Google penalties. The key is to keep the anchor text natural.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4649345370448932902.post-70820922286825830992017-09-27T15:03:00.004+05:302020-06-17T15:34:10.668+05:30How to elect Which Social Media Platform to Use for Your Business?<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimd2JyM7l1tmAQDvHuvVmJWVfmGUeeZUMlK-gReZYZIBDJv2z5jN6fvaFz2nO7hyhw-j5ufXCm7ingWOFLuhPGuuy8GaUv31Rpe8AZoFDCmvZvA-v1lBm7t-dHFjFveD6qOvP6ERvJoMiX/s640/Social+Media+%25281%2529-min.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Social Media" border="0" data-original-height="640" data-original-width="640" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimd2JyM7l1tmAQDvHuvVmJWVfmGUeeZUMlK-gReZYZIBDJv2z5jN6fvaFz2nO7hyhw-j5ufXCm7ingWOFLuhPGuuy8GaUv31Rpe8AZoFDCmvZvA-v1lBm7t-dHFjFveD6qOvP6ERvJoMiX/w640-h640/Social+Media+%25281%2529-min.png" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div>
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Success with social media marketing hinges on your decision about which networks to focus.</div>
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Choose the wrong system, and you could end up wasting your valuable time and resources with little to no gain. Choose too many networks, and you will spread yourself and your team too thin to be persuasive.</div>
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The solution is easy - make sure you only invest in the right social media networks for your business.</div>
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There's just one problem.</div>
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<span style="font-size: large;">How Do You understand Which Network Is Appropriate for Your Business?</span></h4>
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There is no deficit of social media networks, and a new one appears to pop up nearly all day. There's social media site for just about everything you can imagine, even knitting! :)</div>
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Choosing the best network for your business is a daunting task. However, I am going to walk through a 3-step process that you can use to narrow down your list and ensure you are focusing your resources where you will get the biggest smack for your buck.</div>
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Like best things in marketing, it all starts with your customer.</div>
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<span style="font-size: large;">Step 1: Create Your Customer Personas</span></h4>
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The very first step is to identify whom you are trying to aim with your social media marketing.</div>
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Alternatively, who is your ideal customer?</div>
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The intention here is to create your customer personas, which describe the age range, occupation, marital status, # of kids, education level, questions, interests, problems, and any other relevant information.</div>
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Even if you have a good idea for whom you are targeting, take a moment to write this down. Every business will have numerous customer personas, and it is detracting to know them to assure your marketing to the proper people.</div>
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Before I proceed on, let's address one of the most frequently asked questions, "What about B2B marketing?" There is no customer persona for B2B (business to business) marketing by default means, right?</div>
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<b>WRONG!</b></div>
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Even B2B marketing is targeting individuals. There's no such thing as marketing to business. Your marketing message must resonate with the people that make the buying decisions in the company you are aiming.</div>
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With that significant stride complete, we can move on to Step 2.</div>
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<span style="font-size: large;">Step 2: Match Your Personas to Social Media Sites</span></h4>
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The next step is to match your customer personas with the suitable social media sites. There's no point investing in a social media network that does not have your ideal clients, right?</div>
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To complete this step, we must figure out the demographic breakdown of all the major social media networks. Luckily, this research was done by <a href="https://sproutsocial.com/insights/new-social-media-demographics/" target="_blank">Sprout Social</a>.</div>
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Carefully review the demographics of the social media sites to see which of them are most appropriate for whom you are trying to target. For example, you will notice right away that Pinterest users are predominantly women. Only 17% of male internet users are on Pinterest versus 45% of female users. So if you are ideal customers are men, Pinterest is not a good fit.</div>
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You will also notice that Instagram skews to a much younger audience. </div>
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Another key takeaway from this research is the fact that Facebook is by far the largest social media network. 1.15 billion daily active people use Facebook, and there is no demographic that is not on Facebook. Every demographic, from youngster to over-65-year-olds, has an account on Facebook.</div>
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That means every business should start social media marketing on Facebook and then expand to the next most appropriate network.</div>
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Now that we know which sites we will be focusing on, it is time for step 3.</div>
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<span style="font-size: large;">Step 3: Ratify You Have the Resources</span></h4>
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The final step is to ratify you have the resources to enlist your optimal customers on each of the social media sites you picked in step 2 above.</div>
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Let's begin with Facebook since every business should have a Facebook existence. To frame your Facebook audience and keep them engaged, you will need to post updates. What will you need to post updates? Here are some ideas:</div>
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-Helpful tips </div>
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-Industry updates </div>
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-How-to information </div>
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-Inspirational quotes </div>
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-Relevant jokes </div>
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-Pictures of you and your team </div>
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-Answers to FAQs </div>
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Easy questions that elicit a response to outset a debate. That is a short list that will need to be fleshed out based on exactly who you are targeting. The goal here is to assure you have the resources to engage with your audience, not to create your content journal.</div>
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If in step 2 you determined that Pinterest & Instagram be an enormous apt for whom you are targeting, then it should be obvious that you need to have a steady supply of images to post. If you do not, then you will not be able to stay active for long.</div>
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At this point, you should have a list of appropriate social media sites for your business and a good idea to hold your audience engaged month after month.</div>
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All you need now is a solid plan to execute.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4649345370448932902.post-22991304116659712922017-09-25T17:18:00.002+05:302020-06-17T15:53:42.170+05:30Biggest SEO Mistakes You are Making in 2017!<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBqGIAVV7Ib-IBnRN_8_ZSIbD4EiGBt2OgHaOrO5fg36XhqY9o4eNQe8IwcrfH4gqjthF-d5YNytHrFX75lrJgPkOkL5BPUgFZWp0Pirlwl9W3nSCR4g6V89Hfw_L4Dfh-bAYYsy2UIx7k/s640/SEO+MISTAKES-min-min.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="SEO Biggest Mistakes" border="0" data-original-height="640" data-original-width="640" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBqGIAVV7Ib-IBnRN_8_ZSIbD4EiGBt2OgHaOrO5fg36XhqY9o4eNQe8IwcrfH4gqjthF-d5YNytHrFX75lrJgPkOkL5BPUgFZWp0Pirlwl9W3nSCR4g6V89Hfw_L4Dfh-bAYYsy2UIx7k/w640-h640/SEO+MISTAKES-min-min.png" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div>
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SEO has always been a moving target. Search engines are uniformly updating the methodology by which they determine rank as they respond to behavioral and technical shifts online.</div>
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For example, the rise of mobile devices completely changed the way Google weighted factors like site load speed and mobile responsive design. Sites with light and easy mobile deliverability now edge out the heavier over-designed competition.</div>
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To keep you and your site on track, here are some of the most common SEO mistakes we see in 2017:</div>
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<span style="font-size: large;">Losing Sight of SEO’s Golden Strategy</span></h4>
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One of the little ironies of SEO is that everyone’s long-term SEO strategy should be the same: deliver the most value and best possible content for your niche or space.</div>
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Search engines are getting agile every day, and your long-term SEO strategy is to aim to be the best at whatever you are doing and then make sure your website content shows that.</div>
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Following SEO’s golden strategy is not an excuse to ignore technical best practices -- they are still significant. The average technical quality of websites is reconstructing. Thus failures in SEO technical basics are even more detrimental in 2017.</div>
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<b>Crawlability:</b> Always double-check search engine robots do not block your site, and all relevant pages are indexed. It is not uncommon to find ‘noindex’ tags leftover from development.</div>
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<b>Site Structure:</b> Ensure that each of your core products or services has its individual optimized page. Bundling them together on a single page is still a widespread mistake.</div>
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Keyword Alignment: Keyword alignment is not a ‘set it and forget it’ effort. Be sure to usually check your keyword volumes and stay aligned with the phrases your potential customers are typing into Google.</div>
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<b>Backlink Portfolio:</b> More now than ever, Google needs real logic to trust your site. Having a growing link collection on the most reputable sites possible remains the key to improving Google’s confidence in your site and therefore your ranking.</div>
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Update your UX: Do not allow your site to plunge too many generations behind contemporary trends in UX. Mark your calendar, and every 2.5 years your site should get at least some sort of UX facelift. Better UX equals more time on site equals stronger SEO.</div>
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<b>HTTPS is essential: </b>Again, Google is peering for reasons not to trust your site. An SSL certificate is now necessary practice to prove your site is secure and reputable, especially for eCommerce.</div>
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We are progressively moving towards a mobile-first search engine universe which represents an enormous shift in thinking away from desktop-first design towards mobile. Thus, all future SEO strategy ideas must be mobile-centric which is not a new trend for 2017 indeed, but it is perhaps the last year you can get away with not having a mobile strategy.</div>
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Is your site mobile friendly? Google now provides an ultra-easy way of experiment the mobile-friendliness of your site. If your site is not mobile-friendly, fixing it now is your top SEO priority.</div>
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Mobile first development: There are omissions, but many industries now see the majority of their traffic coming from mobile. Any/all new web development should focus on delivering the best possible mobile experience and adhering to all mobile SEO best practices.</div>
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Mobile first indexing: Reported late last year, Google said that it would begin experimenting with mobile-first indexing which is Google’s way of yelling the last call for those who have not invested in mobile-friendly website design. Heed the warning!</div>
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Longer queries due to voice search: This is a developing flow, one to pay attention to going into 2018. The growth of digital voice assistants like iPhone’s Siri is starting to affect keyword volumes. These voice searches tend to be longer. For example, a typical voice query might be, “Italian restaurants near me.” Stay ahead of the curve; we expect this trend to have a significant effect on SEO keyword strategy in the coming years.</div>
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<span style="font-size: large;">Conclusion</span></h4>
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Staying ahead in the SEO game is key. It is always easier to do things appropriate with your SEO first rather than making mistakes and having to correct them later. Evading the mistakes above will ensure that you not only drive traffic to your site but ultimately turn those visitors into customers.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4649345370448932902.post-80158054546836278662017-09-23T17:37:00.002+05:302020-06-17T16:01:52.841+05:305 Reasons Why Email Marketing is still Alive!<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsu_5SU3e8sH53Azc_qrXe-N7ssx3c1MuZDKoXFhzweRZFuNcZvOdfZK55PlEXyK3Q8TQxDQMFupj5Cec70kEvi6x-8fBpuwdg_0Umf3ORlmXsi3YtGBijAgxEBsWLxxEphNAwgkjfIz7F/s640/EMAIL+MARKETING+%25282%2529-min-min.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Email Marketing" border="0" data-original-height="640" data-original-width="640" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsu_5SU3e8sH53Azc_qrXe-N7ssx3c1MuZDKoXFhzweRZFuNcZvOdfZK55PlEXyK3Q8TQxDQMFupj5Cec70kEvi6x-8fBpuwdg_0Umf3ORlmXsi3YtGBijAgxEBsWLxxEphNAwgkjfIz7F/w640-h640/EMAIL+MARKETING+%25282%2529-min-min.png" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div>
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Email marketing and newsletters have experienced a triumphant resurgence in the past few years. Email is often an organized counterpoint to the endless, uncurated streams of information found elsewhere online.</div>
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Every few years a new platform or technology arrives which threatens to kill email but each time email prevails.</div>
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Here are five reasons email and email marketing continue to reign:</div>
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<span style="font-size: large;"><b>1. Almost Everyone Uses Email</b></span></div>
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Email dominates the digital economy. It remains the go-to messaging platform for nearly everything, from Amazon to the IRS. In fact, according to Hubspot, 91% of consumers use email. In the B2B space, email is particularly high, 73% of businesses use it as their primary form of communication.</div>
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Regardless of which industry or space you are in, the overwhelming majority of your customers rely upon email.</div>
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<span style="font-size: large;"><b>2. Email Engagement Remains Strong</b></span></div>
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Being the dominant digital messaging platform for 40 years is self-reinforcing; we treat our email as authoritative because it has been like that. This state of mind means that we are much more likely to act upon our emails when compared to other forms of digital marketing or advertising. Email marketing remains high because most people pay close attention to their email, and thus act upon it more often.</div>
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<span style="font-size: large;"><b>3. Email Marketing is Affordable</b></span></div>
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In the last 4-5 years, email marketing services have become both efficient and affordable. The popular platform MailChimp comes standard with all sorts of smart functionality like automation as well as robust analytics. This feature was once the domain of elite and expensive enterprise email platforms, and now it is available for as little as $10 a month. MailChimp also has a limited plan that 's free.</div>
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The lower price point available on email marketing platforms makes it an approachable way for startups and small businesses alike to create a robust marketing strategy while operating on a minimal budget.</div>
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Long story short, email marketing is a channel which done for a minimum price.</div>
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<span style="font-size: large;"><b>4. Email Marketing Provides Valuable Analytics</b></span></div>
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Email marketing creates a feedback loop with your customers. After deploying the campaign, its efficacy quickly determined via analytics. Run enough campaigns, and you can narrow down the factors that influence an email’s resonance with your subscribers. Open rates, click through rates and other KPIs usually take the temperature of your audience.</div>
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This feedback curve can be extremely valuable, providing you with a constant stream of actionable business information. This information keeps your business customer-centric and forward-looking.</div>
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<span style="font-size: large;"><b>5. It is Quick</b></span></div>
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More than 50% of emails open on mobile devices, often within minutes of receiving them which means email marketing has a prompt and direct line to customers. Use this wisely, and your business can forge a strong and immediate connection with their clients.</div>
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<b>Conclusion</b></div>
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The reason why email marketing is alive and well is that it remains useful, cheap, quick and insightful. An email marketing program almost always helps to evolve businesses and forge a deeper connection with an audience. Email marketing will remain an essential piece of digital marketing for a long time to come.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4649345370448932902.post-54335905476168902192017-09-21T16:26:00.005+05:302020-06-17T15:47:16.991+05:30How to Stay Advance of the Trends in SEO?<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQL-OOw5dwlJ70U5T6Lkdj66BOpXv4mMVPaj2PV7POt7HuXhzqBhp8_uFXIheb_Jl7SPNRp14ATdRFLLYrAZH4z3VElzkEK0eYBvcTIIsxPuSAVK_cVjTemuMJzrRlmV0X-iRe3aljswAC/s640/Advance-min-min.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="SEO Trends" border="0" data-original-height="640" data-original-width="640" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQL-OOw5dwlJ70U5T6Lkdj66BOpXv4mMVPaj2PV7POt7HuXhzqBhp8_uFXIheb_Jl7SPNRp14ATdRFLLYrAZH4z3VElzkEK0eYBvcTIIsxPuSAVK_cVjTemuMJzrRlmV0X-iRe3aljswAC/w640-h640/Advance-min-min.png" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div>
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Strategies used for Search Engine Optimization are evolving, and to keep up with the competition, it is always important to know what works and what doesn’t - as well as what is trending and what to expect!</div>
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While some SEO techniques have been used for several years and remain prominent, there are many new ones you have to pay attention. Here we summarize four of the most significant trends in SEO today.<br />
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1. Think Mobile First SEO Strategies</span></h4>
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Last year, Google announced that they would begin a "mobile-first indexing of the Web," meaning that they would be indexing the mobile version of websites, as opposed to the desktop version. This change implies that Google now analyzes mobile pages against the ranking signals to determine how a site should rank in both mobile and desktop search results.</div>
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It means that the information on your mobile site will determine both your mobile and desktop rankings in Google.</div>
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2016 was also the year Google decided to remove the label “mobile-friendly” from its search results. It was because, according to Google’s search team, "85% of all pages in the mobile search results now meet the appropriate criteria and show the mobile-friendly label."</div>
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In 2017, it is now crucial to adopt mobile-first strategies. It is definitely worth the effort to make your site attractive to mobile users.</div>
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2. As Voice Search Continues To Grow, Concentrate On Long-Tail Keywords</span></h4>
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People are increasingly beginning to use voice search, with 20 percent of mobile queries now coming from voice search. It is more convenient, can be a real time saver and, in many cases, safer (in particular when driving or multitasking).</div>
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More devices are starting to incorporate voice search features, and due to the majority of these searches being questions, you need to make sure that your content is easily searchable by using long-tail keywords, which often spoken than common keywords. Long-tail keywords are search phrases that are highly relevant to your product, service, or topic and typically contain 3+ words.</div>
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By regularly updating your blog with articles focused on long tail keywords, and ensuring you have a FAQ section setup, you will go a long way in being prepared for the rise in voice search. Google has spurred the popularity of voice searches, Microsoft and Apple launching their advanced voice-responsive assistants – Google Now, Cortona and Siri which will only continue to become more efficient.</div>
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3. Focus On Local SEO As It Continues To Rising In Importance</span></h4>
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Local SEO is essential, and the trend is only going to become stronger over the coming years. Undertaking local SEO is a fundamental step to building a solid local online presence. According to Google, 75% of people are more likely to visit your store if your business appears in their local search.</div>
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A study from Think with Google in 2016 stated that 30% of mobile searches are location-related and 76% of people that undertake a local search on a mobile device visit that store or business within one day. Additionally, 28% of those searches result in a purchase.</div>
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Local search results are an amazing opportunity for businesses to generate traffic and prospective clients in the geographic area they serve, which is why effective Local SEO is such an important part of any digital marketing strategy, especially for small businesses.</div>
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4. Concentrate On The User Experience And Provide The Best User Interface!</span></h4>
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Thanks to machine learning, search engines are advancing at the fastest rate we have ever seen. These advances have allowed the search engines to focus on providing the most relevant results, not only regarding content but also regarding the website experience for the user.</div>
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Your SEO strategy will start having to look beyond just the technical aspect of optimization efforts if you want your online marketing strategy to be successful.</div>
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Understanding the needs of your customers is vital - if your content does not meet the expectations of your audience, then they will leave in seconds.</div>
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Not only does this hurt metrics like the time spent on site and bounce rate, but more importantly, it can hurt your search engine rankings as Google sees your website as not as relevant to users. An effective SEO strategy is a comprehensive one, which centrally focuses on the needs of your audience.</div>
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<b>Some ways you can improve your user experience:</b></div>
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1. Improve your load speed time - you can do this by reducing resource requirements - check out your load speed with Google’s page speed tool. </div>
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2. Your content must be easy to understand, use, and navigate. </div>
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3. Since more content consumed on mobile, your content must be clear and actionable, as well as relevant to the search query. </div>
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4. Use shorter paragraphs with 2-3 sentences. Content that is easier to read and scan through is always more beneficial to the user than huge blocks of text. </div>
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5. Understand the importance of color psychology in your design, but don’t go overboard.</div>
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Looking for more tips and tricks. Get Now: <a href="https://www.amazon.in/gp/product/B00VJYKR1S/ref=as_li_tl?ie=UTF8&camp=3638&creative=24630&creativeASIN=B00VJYKR1S&linkCode=as2&tag=crunchdigit03-21&linkId=80ada432f4a759ea06fa97cb5ace6144" style="text-align: left;" target="_blank">LSOIT Search Engine Optimization (SEO) Video Tutorials (DVD)</a><img alt="" border="0" height="1" src="//ir-in.amazon-adsystem.com/e/ir?t=crunchdigit03-21&l=am2&o=31&a=B00VJYKR1S" style="border: none; margin: 0px; text-align: left;" width="1" /></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4649345370448932902.post-85992812312958028742017-09-20T15:59:00.002+05:302020-06-17T16:03:46.229+05:30Eliminate Your Fear And Pick Up SEO Today!<div dir="ltr" style="text-align: left;" trbidi="on">
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUEJUpb_bQGt8YOG7dX76tpEyFUdeAgQ-VWE_KCzaC5zKI99t_8YEbj8ExNes4QwpIyWY_dDZzvgObjUaq9rEvUSjVkabjp8NlUcIN5GJkQGwyhfeelmcn3vXYVlmgaSl4b-tFTp8dLBCC/s560/SEO+BLOG-min.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Pick up SEO Today" border="0" data-original-height="315" data-original-width="560" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUEJUpb_bQGt8YOG7dX76tpEyFUdeAgQ-VWE_KCzaC5zKI99t_8YEbj8ExNes4QwpIyWY_dDZzvgObjUaq9rEvUSjVkabjp8NlUcIN5GJkQGwyhfeelmcn3vXYVlmgaSl4b-tFTp8dLBCC/w640-h360/SEO+BLOG-min.png" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div>
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Thinking, "Why my website is not ranking high in Google?" Eliminate your fear and pick up SEO which plays a vital role for your business. Let’s look at the main reasons why SEO is so essential. Here are three reasons why all businesses should invest in SEO:</div>
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1. Google is the New Yellow Pages</h4>
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Before Google, most locally-focused businesses would rely on the Yellow Pages to make the phone to ring. Today, 97% of people search for local businesses online, and Google is by far the most attractive option. If you are not showing up on the first page of Google, you are missing out on new potential business - and those customers are going to your competitors instead.</div>
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2. “Free” Traffic</h4>
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Not many things in this world are truly free. Even when it comes to SEO, you will either need to invest some time and effort (if you manage it yourself) or some money (if you hire an agency or consultant to help with SEO). However, once your business is ranking on the first page of Google, you actually will receive a stream of free traffic to your website.</div>
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3. Level Playing Field</h4>
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Local SEO, in particular, is one area where small local businesses are on an equal playing field with larger, national companies. Moreover, if you implement Local SEO best practices, it is not uncommon to gain first-page rankings in as little as 30 days.</div>
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