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8 FREEBIES for Freelancers in 2020

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8 Hacks For Freelancers in 2020



The freelance market is becoming one of the most saturated markets at this moment. Many individuals need the adaptability that comes with working at home, which means that more and more of us are trying to make it at the moment.

Standing out in this very noisy freelancer marketplace can be very challenging. The most important question is how to keep updated with the latest trend as a freelancer so you can get the best clients and be able to charge what you're worth.

So, here are quick 8 hacks that can help to stand out among others in the marketplace. 


1. FACEBOOK AD IDEAS:

If you are a freelancer and would like to start with Facebook Ad Campaigns, then get the secret of winning the Facebook Ads for your business. This ebook consists of peppy ideas to improve visibility and reach of your Facebook Ads with 250+ examples. 



2. 4 E-COMMERCE PROFIT LEVERS:

Take advantage of the 4 E-Commerce Profit Levers if you are a Consultant, Freelancer, or Coach. If you are more inclined towards knowing the different strategies that work best for the E-Commerce domain then this is the perfect webinar to attend. 



3. LANDING PAGE HACKS E-BOOK:

Are you looking for more organized and trending content for your landing page? Get your free ebook for the best writing tips and landing page templates.  Fill me up with content ready landing page templates now.  



4. HIGH-CONVERTING LEAD NURTURE EMAILS:

Get mastered with this secret Lead nurture email ebook and turn your subscribers into customers. Unlock the access to this high-converting lead nurture copywriting training now. 



5. WEBSITE WORKBOOK:

Set and test your website and track conversions weekly, monthly, quarterly, and yearly in your workbook. Grab your website goal setting workbook today.



6. TRAINING ON BUILDING YOUR WEBSITE:


Do you plan to start your own business? Get this free training on how to bring your business into conversion without coding. Unlock this secret ingredient now.



7. FREELANCERS TEMPLATE BUNDLE:


Save time and stress less by effectively making and managing content briefs when you unlock these professional templates for email marketing, blog articles, and press releases. 



8. 2020 CONTENT CALENDAR:


Better be late than Never. If you still looking for a specific 2020 calendar, then grab this tailor-made calendar that will keep up with your content.


7 Ways to Improve Your Google Ad Template!

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Google Ad Headlines


Like many people, you would probably be aware of Google Ads headlines.

 

Just 30 characters required, but it’s the most difficult 30 characters you’ll ever draft.

 

It is necessary to know what matters, which is why it can be remarkably difficult to come up with a powerful headline.

 

The good news is that after you’ve had some practice with writing them, they can be quite easy. It’s literally just identifying what types of headlines work best, and then securing your product or service into it.

 

Let's gear up by writing some strong headlines for Google ads.

 

 

#1: The Question

Example: “Looking for ________?”

It is always great to draw someone's attention with questions that they are looking for on Google. Many individuals feel satisfied when you trigger them with a question related to what they are searching for.


 

#2: Numbers

Example: “________ Ways to ________”

Place a number in the first section. It should be a remarkable one that will attract most people. The second section should be what your product or service commits. For example, if you sell a product that reduces people's stress, your headline possibly “6 Ways to Reduce Stress.”


 

#3: Location

Example: “__________ in __________” or “_________ _________”

This covers "WHAT ARE YOU?" and "WHERE ARE YOU LOCATED?". Place your professional title followed by a location in the first part such as "Lawyer in Toronto." The second part sets the location followed by a professional title, therefore "Toronto Lawyer".

 

Though look simple to work, that’s the plot. Google Ads headlines demand to be easy. You have a blink of an eye to snatch the attention of online searchers, and showing them you are what they are seeking is the best way to do it.


 

#4: Buzzwords

Example: “Get __________ w/ Free Shipping”

Well, this one is quite focused on product-based companies. The buzzwords are get, shipping, and free. These words, along with your, save, online, and you seem to lead to more clicks.



#5: Offer

Example: “Save 20% On Our ________”

Many people love a great deal, particularly those willing to make a purchase. An offer headline catches people’s attention because as they state, “Money talks.”


#6: Leverage FOMO: Use the Countdown Timer

Example: “Winter Boots Sale – Flat 25% Off, Only 2 hours left”

FOMO—fear of missing out—may have only begun the marketing dictionary in 2013, but the trick is much more traditional.

 

Paid search marketers can draw into FOMO by creating a sense of urgency or scarcity, usually through limited-time offers or showcasing peer-group buyers.

 

The Google Ads countdown timer really counts down the days or hours until the end of a special offer. This way your ad has a better chance of knocking out your contenders’. A countdown builds an immediate threat of loss, drawing into psychological beliefs to boost clicks.

 

#7: Mix and Match

This one is more of art instead of just filling in the blanks. Depending on what your main keyword is, you will have between 20 characters and 5 characters to use once you have entered your main keyword.

 

Certainly, if you only have 5 characters left, your choices will be limited. The following list is to get your creative thoughts rolling and come up with the best achievable headlines:


Mix & Match Keywords


 

Effective headlines are ones that get your target audience clicking through to your landing page. You never know which ones will be the most dominant till you make then live. It is better to do some A/B testing to detect which ones give the best results. Once you know which one gets the most clicks, you’ll be ready to modify those a little to see if it enhances click-through rates even further.





5 Best Email Marketing Campaigns for Small Businesses

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Email Marketing Campaigns for Small Businesses


What is one of the most useful tools for strengthening your relationship with prospects and customers so that you increase retention, repeat sales, and referrals?

Duh! You do not have to get surprised as most of them will be aware of email marketing.

To clarify, I am talking about email marketing to your own "house" list of prospects, not to a list you rent or buy.

When you use email marketing effectively to build rapport with your target audience, then three things will naturally happen:

Your sales team will spend less time selling because your prospects will be pre-sold on doing business with you which will reduce sales cycles and fewer costs per sale, which leads to more profit.

You can create leads and sales on demand. In other words, you will be in complete control to schedule and email promotions to any segment of your list, whenever you want. If you did not just have an "ah ha" moment, then read that sentence again.Email marketing is the only tactic that puts you in the driver seat to create leads and sales whenever you want.

You will build a "wall" around your customers to protect them from poachers. Every day your competitors are actively trying to poach your clients. If you are not investing in strengthening your customer relationships, then someday your competitors will swipe them. Repeatedly, email marketing is one of the best tools handy for building a healthy relationship to fend off your pesky competitors.

Of course, there is one little catch.

You Need a List of Email Addresses

I am going to infer you already have a list of prospects and customers. If you have been in business for any amount of time, then you do obtain a list.

Your listing might be in your head or on paper or concealed in an Excel file on an old, dusty desktop. Regardless, I am sure you have a list, and it is just a matter of pursuing it down.

For more notions for how you can build and grow your email list, read the three ways to make your list.

Let's focus on the five types of email promotions every small business can use.

1. The Warm Up


The first primary email campaign is for all the businesses out there that have a list of connections they haven 't emailed in a long time.

The Warm Up as you can probably guess gear towards warming up your "cold" list.

It is mandatory to do before you try to use one of the campaigns below unless you have continually stayed in touch with your list.

The goal of the Warm Up campaign is to reintroduce your business, provide context as to why you are reaching out, and explain how you will be following up with even more valuable emails in the future.

What should you send in your email?

A good ploy to use when running a Warm Up campaign is to break a survey to achieve feedback from your audience. Remember, the goal is to re-engage your audience, so you are not going to attempt to sell anything.

When done correctly, the Warm Up campaign will get your list handy and look ahead to your next email where you can kickoff to incorporate more sales tactics.


2. The Tee Up


A Tee Up campaign aims to "tee up" leads for your sales team.

At any given period there are leads on your email list who are ready to buy, and it is your job as a marketer to make it as easy as possible for them to raise their hand.

The Tee Up campaign does not directly ask for the sale. Instead, the email is positioned to help anyone who is in need for your product or service. The most basic example is to email out the question directly, "Are you still noticing for aid with your product or service?"

Anyone who retorts "Yes" is now a reengaged lead in your sales pipeline.


3. The Flash Sale


Just about everybody is familiar with the Flash Sale campaign because it is by far the most popular (and often overused). Anytime you get an email touting a limited-time sale; then you are involving a Flash Sale.

The grace of the Flash Sale is that you can generate sales on demand with the click of a button. Just type up the terms of your deal, select the segment of your list you need to email, click send, and relax as the orders come in*. :)

Again, I can 't emphasize enough the concern of your relationship with your contacts and customers. If you do not first create your link, then none of these campaigns will work for you.


4. The Referral


Every contact on your email list requires additional products and services that your business does not supply.

For example, Prospects on a broker's email list probably also need help finding a reputable moving company and an attorney. Although a real estate agent does not cater those services, he can bid those services to his email subscribers by forming a partnership with local businesses.

Once you establish your connections, then you can run a referral campaign to achieve leads and sales for your partner. It is going to be a win-win-win situation because you are aiding your contacts in getting what they need, your partners get a brand-new marketing channel, and counting on your partnership, you could derive commissions or reciprocal promotions where your partners bolster your business.


5. The Launch


The last type of campaign is the brand-new product or service launch.

With this campaign, you are creating up excitement and anticipation for your brand-new product or service to boost sales on the launch date.

Study the marketing campaigns for the massive Hollywood movie releases and new iPhone starts to see this in action. Before the launch day, data is sent via email /TV commercials in waves to build up the value, explain all the advantages, and lay out the details for exactly how and when to buy.

The final result is often a "feeding frenzy" the day you open the doors to take orders.

Free Search Engine Submission Sites to Increase Traffic

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Search Engine Submission


There are two terms to understand which are essential for Web search before I contribute a search engine submission list.

1. Crawling: 


Search engines use search engine spider to crawl the web. Crawling is a method to stretch to every possible page in the site to bring about visibility in search results. Typically search engine crawls one page then crawl all the linked pages from there. So it is recommended to have updated sitemap of your website.


2. Indexing: 


Once search engine spider crawls the web pages, it contains in its database and index it according to keywords. Let’s say assume you have written an article about “How to make pen drive bootable,” so when google crawls your web page, it indexes it and stores it for keywords like “how to make pen drive bootable,” “bootable pen drive.” 

Usually, search engines crawl and index your site naturally at the interval of specific days. If there is no proper exploration provided, then there is no way for search engines to reach to all of your site’s content.

So it is better to comply your content to search engine submission list to build that it can crawl and index accurately and quickly. Likewise many search engines firms charge many dollars fee for search engine submission which you can do manually using free search engine submission list.

Here is the list of search engine submission sites.

1. Google :- https://www.google.com/webmasters/tools/submit-url

2. Bing :- http://www.bing.com/toolbox/submit-site-url

3. Baidu :- http://zhanzhang.baidu.com/sitesubmit/index

4. Yandex :- http://webmaster.yandex.com/addurl.xml

5. Sogou :- http://fankui.help.sogou.com/index.php/web/web/index

6. Exalead:- http://www.exalead.fr/search/web/submit/

7. InfoTiger :- http://www.infotiger.com/addurl.html

8. Gigs Blast :- http://www.gigablast.com/addurl

9. Official :- http://www.official.my/addurl.php

10. ActiveSearchResults :- http://www.activesearchresults.com/addwebsite.php

11. Anoox :- http://www.anoox.com/add_for_indexing_free.php

12. Amfibi:- http://addurl.amfibi.com/

13. Beamed:- http://beamed.com/search/index.php

14. Wotbox:- http://www.wotbox.com/addurl

15. Voila :- http://referencement.ke.voila.fr/

16. UserTown :- http://www.usertown.de/submit/


Below search engine, submission sites will aid you to submit your site to multiple search engines using the single click.

1. MadSubmitter :- http://www.madsubmitter.com/submit-website/

2. Free web submission:- http://www.freewebsubmission.com/

Google uses, unlike blog services to crawl and index new content to its database. For India Google.in blog search, for UK Google.uk blog search.

Double-check that your content is immediately crawled and indexed by all google blog services so that it occurs in search results of every region of the world, please ping your website to below websites.

Note: By pinging your site to these locations, it will not help you to rank higher in search results. It just assures that your content crawled by all blog services and rank according to Google search algorithm.

Free Search engine submission list to buzz your site to search engines:

1. Google Ping:- http://googleping.com/

2. Pingomatic :- https://pingomatic.com/

How to elect Which Social Media Platform to Use for Your Business?

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Social Media


Success with social media marketing hinges on your decision about which networks to focus.

Choose the wrong system, and you could end up wasting your valuable time and resources with little to no gain. Choose too many networks, and you will spread yourself and your team too thin to be persuasive.

The solution is easy - make sure you only invest in the right social media networks for your business.

There's just one problem.

How Do You understand Which Network Is Appropriate for Your Business?


There is no deficit of social media networks, and a new one appears to pop up nearly all day. There's social media site for just about everything you can imagine, even knitting! :)

Choosing the best network for your business is a daunting task. However, I am going to walk through a 3-step process that you can use to narrow down your list and ensure you are focusing your resources where you will get the biggest smack for your buck.

Like best things in marketing, it all starts with your customer.

Step 1: Create Your Customer Personas


The very first step is to identify whom you are trying to aim with your social media marketing.

Alternatively, who is your ideal customer?

The intention here is to create your customer personas, which describe the age range, occupation, marital status, # of kids, education level, questions, interests, problems, and any other relevant information.

Even if you have a good idea for whom you are targeting, take a moment to write this down. Every business will have numerous customer personas, and it is detracting to know them to assure your marketing to the proper people.

Before I proceed on, let's address one of the most frequently asked questions, "What about B2B marketing?" There is no customer persona for B2B (business to business) marketing by default means, right?

WRONG!

Even B2B marketing is targeting individuals. There's no such thing as marketing to business. Your marketing message must resonate with the people that make the buying decisions in the company you are aiming.

With that significant stride complete, we can move on to Step 2.

Step 2: Match Your Personas to Social Media Sites


The next step is to match your customer personas with the suitable social media sites. There's no point investing in a social media network that does not have your ideal clients, right?

To complete this step, we must figure out the demographic breakdown of all the major social media networks. Luckily, this research was done by Sprout Social.

Carefully review the demographics of the social media sites to see which of them are most appropriate for whom you are trying to target. For example, you will notice right away that Pinterest users are predominantly women. Only 17% of male internet users are on Pinterest versus 45% of female users. So if you are ideal customers are men, Pinterest is not a good fit.

You will also notice that Instagram skews to a much younger audience. 

Another key takeaway from this research is the fact that Facebook is by far the largest social media network. 1.15 billion daily active people use Facebook, and there is no demographic that is not on Facebook. Every demographic, from youngster to over-65-year-olds, has an account on Facebook.

That means every business should start social media marketing on Facebook and then expand to the next most appropriate network.

Now that we know which sites we will be focusing on, it is time for step 3.


Step 3: Ratify You Have the Resources


The final step is to ratify you have the resources to enlist your optimal customers on each of the social media sites you picked in step 2 above.

Let's begin with Facebook since every business should have a Facebook existence. To frame your Facebook audience and keep them engaged, you will need to post updates. What will you need to post updates? Here are some ideas:

-Helpful tips 

-Industry updates 

-How-to information 

-Inspirational quotes 

-Relevant jokes 

-Pictures of you and your team 

-Answers to FAQs 

Easy questions that elicit a response to outset a debate. That is a short list that will need to be fleshed out based on exactly who you are targeting. The goal here is to assure you have the resources to engage with your audience, not to create your content journal.

If in step 2 you determined that Pinterest & Instagram be an enormous apt for whom you are targeting, then it should be obvious that you need to have a steady supply of images to post. If you do not, then you will not be able to stay active for long.

At this point, you should have a list of appropriate social media sites for your business and a good idea to hold your audience engaged month after month.

All you need now is a solid plan to execute.

Biggest SEO Mistakes You are Making in 2017!

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SEO Biggest Mistakes


SEO has always been a moving target. Search engines are uniformly updating the methodology by which they determine rank as they respond to behavioral and technical shifts online.

For example, the rise of mobile devices completely changed the way Google weighted factors like site load speed and mobile responsive design. Sites with light and easy mobile deliverability now edge out the heavier over-designed competition.

To keep you and your site on track, here are some of the most common SEO mistakes we see in 2017:

Losing Sight of SEO’s Golden Strategy


One of the little ironies of SEO is that everyone’s long-term SEO strategy should be the same: deliver the most value and best possible content for your niche or space.

Search engines are getting agile every day, and your long-term SEO strategy is to aim to be the best at whatever you are doing and then make sure your website content shows that.


Ignoring the Technical Fundamentals


Following SEO’s golden strategy is not an excuse to ignore technical best practices -- they are still significant. The average technical quality of websites is reconstructing. Thus failures in SEO technical basics are even more detrimental in 2017.

Crawlability: Always double-check search engine robots do not block your site, and all relevant pages are indexed. It is not uncommon to find ‘noindex’ tags leftover from development.

Site Structure: Ensure that each of your core products or services has its individual optimized page. Bundling them together on a single page is still a widespread mistake.
Keyword Alignment: Keyword alignment is not a ‘set it and forget it’ effort. Be sure to usually check your keyword volumes and stay aligned with the phrases your potential customers are typing into Google.

Backlink Portfolio: More now than ever, Google needs real logic to trust your site. Having a growing link collection on the most reputable sites possible remains the key to improving Google’s confidence in your site and therefore your ranking.
Update your UX: Do not allow your site to plunge too many generations behind contemporary trends in UX. Mark your calendar, and every 2.5 years your site should get at least some sort of UX facelift. Better UX equals more time on site equals stronger SEO.

HTTPS is essential: Again, Google is peering for reasons not to trust your site. An SSL certificate is now necessary practice to prove your site is secure and reputable, especially for eCommerce.

Not Paying Enough Attention to Mobile


We are progressively moving towards a mobile-first search engine universe which represents an enormous shift in thinking away from desktop-first design towards mobile. Thus, all future SEO strategy ideas must be mobile-centric which is not a new trend for 2017 indeed, but it is perhaps the last year you can get away with not having a mobile strategy.

Is your site mobile friendly? Google now provides an ultra-easy way of experiment the mobile-friendliness of your site. If your site is not mobile-friendly, fixing it now is your top SEO priority.
Mobile first development: There are omissions, but many industries now see the majority of their traffic coming from mobile. Any/all new web development should focus on delivering the best possible mobile experience and adhering to all mobile SEO best practices.

Mobile first indexing: Reported late last year, Google said that it would begin experimenting with mobile-first indexing which is Google’s way of yelling the last call for those who have not invested in mobile-friendly website design. Heed the warning!
Longer queries due to voice search: This is a developing flow, one to pay attention to going into 2018. The growth of digital voice assistants like iPhone’s Siri is starting to affect keyword volumes. These voice searches tend to be longer. For example, a typical voice query might be, “Italian restaurants near me.” Stay ahead of the curve; we expect this trend to have a significant effect on SEO keyword strategy in the coming years.

Conclusion


Staying ahead in the SEO game is key. It is always easier to do things appropriate with your SEO first rather than making mistakes and having to correct them later. Evading the mistakes above will ensure that you not only drive traffic to your site but ultimately turn those visitors into customers.
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