Showing posts with label Email Marketing. Show all posts
Showing posts with label Email Marketing. Show all posts

5 Best Email Marketing Campaigns for Small Businesses

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Wednesday, 11 October 2017

Email Marketing Campaigns for Small Businesses


What is one of the most useful tools for strengthening your relationship with prospects and customers so that you increase retention, repeat sales, and referrals?

Duh! You do not have to get surprised as most of them will be aware of email marketing.

To clarify, I am talking about email marketing to your own "house" list of prospects, not to a list you rent or buy.

When you use email marketing effectively to build rapport with your target audience, then three things will naturally happen:

Your sales team will spend less time selling because your prospects will be pre-sold on doing business with you which will reduce sales cycles and fewer costs per sale, which leads to more profit.

You can create leads and sales on demand. In other words, you will be in complete control to schedule and email promotions to any segment of your list, whenever you want. If you did not just have an "ah ha" moment, then read that sentence again.Email marketing is the only tactic that puts you in the driver seat to create leads and sales whenever you want.

You will build a "wall" around your customers to protect them from poachers. Every day your competitors are actively trying to poach your clients. If you are not investing in strengthening your customer relationships, then someday your competitors will swipe them. Repeatedly, email marketing is one of the best tools handy for building a healthy relationship to fend off your pesky competitors.

Of course, there is one little catch.

You Need a List of Email Addresses

I am going to infer you already have a list of prospects and customers. If you have been in business for any amount of time, then you do obtain a list.

Your listing might be in your head or on paper or concealed in an Excel file on an old, dusty desktop. Regardless, I am sure you have a list, and it is just a matter of pursuing it down.

For more notions for how you can build and grow your email list, read the three ways to make your list.

Let's focus on the five types of email promotions every small business can use.

1. The Warm Up


The first primary email campaign is for all the businesses out there that have a list of connections they haven 't emailed in a long time.

The Warm Up as you can probably guess gear towards warming up your "cold" list.

It is mandatory to do before you try to use one of the campaigns below unless you have continually stayed in touch with your list.

The goal of the Warm Up campaign is to reintroduce your business, provide context as to why you are reaching out, and explain how you will be following up with even more valuable emails in the future.

What should you send in your email?

A good ploy to use when running a Warm Up campaign is to break a survey to achieve feedback from your audience. Remember, the goal is to re-engage your audience, so you are not going to attempt to sell anything.

When done correctly, the Warm Up campaign will get your list handy and look ahead to your next email where you can kickoff to incorporate more sales tactics.


2. The Tee Up


A Tee Up campaign aims to "tee up" leads for your sales team.

At any given period there are leads on your email list who are ready to buy, and it is your job as a marketer to make it as easy as possible for them to raise their hand.

The Tee Up campaign does not directly ask for the sale. Instead, the email is positioned to help anyone who is in need for your product or service. The most basic example is to email out the question directly, "Are you still noticing for aid with your product or service?"

Anyone who retorts "Yes" is now a reengaged lead in your sales pipeline.


3. The Flash Sale


Just about everybody is familiar with the Flash Sale campaign because it is by far the most popular (and often overused). Anytime you get an email touting a limited-time sale; then you are involving a Flash Sale.

The grace of the Flash Sale is that you can generate sales on demand with the click of a button. Just type up the terms of your deal, select the segment of your list you need to email, click send, and relax as the orders come in*. :)

Again, I can 't emphasize enough the concern of your relationship with your contacts and customers. If you do not first create your link, then none of these campaigns will work for you.


4. The Referral


Every contact on your email list requires additional products and services that your business does not supply.

For example, Prospects on a broker's email list probably also need help finding a reputable moving company and an attorney. Although a real estate agent does not cater those services, he can bid those services to his email subscribers by forming a partnership with local businesses.

Once you establish your connections, then you can run a referral campaign to achieve leads and sales for your partner. It is going to be a win-win-win situation because you are aiding your contacts in getting what they need, your partners get a brand-new marketing channel, and counting on your partnership, you could derive commissions or reciprocal promotions where your partners bolster your business.


5. The Launch


The last type of campaign is the brand-new product or service launch.

With this campaign, you are creating up excitement and anticipation for your brand-new product or service to boost sales on the launch date.

Study the marketing campaigns for the massive Hollywood movie releases and new iPhone starts to see this in action. Before the launch day, data is sent via email /TV commercials in waves to build up the value, explain all the advantages, and lay out the details for exactly how and when to buy.

The final result is often a "feeding frenzy" the day you open the doors to take orders.

5 Reasons Why Email Marketing is still Alive!

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Saturday, 23 September 2017

Email Marketing



Email marketing and newsletters have experienced a triumphant resurgence in the past few years. Email is often an organized counterpoint to the endless, uncurated streams of information found elsewhere online.

Every few years a new platform or technology arrives which threatens to kill email but each time email prevails.

Here are five reasons email and email marketing continue to reign:

1. Almost Everyone Uses Email

Email dominates the digital economy. It remains the go-to messaging platform for nearly everything, from Amazon to the IRS. In fact, according to Hubspot, 91% of consumers use email. In the B2B space, email is particularly high, 73% of businesses use it as their primary form of communication.

Regardless of which industry or space you are in, the overwhelming majority of your customers rely upon email.


2. Email Engagement Remains Strong

Being the dominant digital messaging platform for 40 years is self-reinforcing; we treat our email as authoritative because it has been like that. This state of mind means that we are much more likely to act upon our emails when compared to other forms of digital marketing or advertising. Email marketing remains high because most people pay close attention to their email, and thus act upon it more often.


3. Email Marketing is Affordable

In the last 4-5 years, email marketing services have become both efficient and affordable. The popular platform MailChimp comes standard with all sorts of smart functionality like automation as well as robust analytics. This feature was once the domain of elite and expensive enterprise email platforms, and now it is available for as little as $10 a month. MailChimp also has a limited plan that 's free.

The lower price point available on email marketing platforms makes it an approachable way for startups and small businesses alike to create a robust marketing strategy while operating on a minimal budget.

Long story short, email marketing is a channel which done for a minimum price.



4. Email Marketing Provides Valuable Analytics


Email marketing creates a feedback loop with your customers. After deploying the campaign, its efficacy quickly determined via analytics. Run enough campaigns, and you can narrow down the factors that influence an email’s resonance with your subscribers. Open rates, click through rates and other KPIs usually take the temperature of your audience.

This feedback curve can be extremely valuable, providing you with a constant stream of actionable business information. This information keeps your business customer-centric and forward-looking.


5. It is Quick

More than 50% of emails open on mobile devices, often within minutes of receiving them which means email marketing has a prompt and direct line to customers. Use this wisely, and your business can forge a strong and immediate connection with their clients.


Conclusion

The reason why email marketing is alive and well is that it remains useful, cheap, quick and insightful. An email marketing program almost always helps to evolve businesses and forge a deeper connection with an audience. Email marketing will remain an essential piece of digital marketing for a long time to come.

Looking for Online Email Marketing Tools?

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Saturday, 22 August 2015

Email Marketing Tools


1. Mailchimp (Create, send and evaluate campaigns for free – 2000 subscribers)
www.mailchimp.com

2. Senderscore.org (Identify if the email engine is set well for performance & verify your domain reputation score – Free tool)
Senderscore.org

3. Mxtool (Are you on the blacklist? – find out – free tool)
http://mxtoolbox.com/blacklists.aspx and more

4. Who’s your registrar – not sure? find vital details related to your domain – Free Tool
http://whois.domaintools.com/ibm.com

5. SPF incomplete – Is it? Then use the following link and complete it. – Free Tool
https://www.microsoft.com/mscorp/safety/content/technologies/senderid/wizard/

6. Having trouble forming a headline? Quickly create catchy headlines for your blog or emails. – Free Tool
http://www.portent.com/tools/title-maker

7. Subject-Line Test – Free Tool
Subjectline.com

8. Pre-header visibility & Email Compatibility Check – 7 days free
https://litmus.com/email-testing/
http://www.contactology.com/ – Free


9. What are others mailing?- sneak peek into others email template, content & analytics.
http://emailinsights.com/ – 30 days free
whosmailingwhat.com/ – Premium tool and expensive

10. Which test won? A/B Tested HTML templates from various brands
www.whichtestwon.com

What are Lifecycle Emails?

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Tuesday, 26 May 2015


Lifecycle Emails

What are Lifecycle Emails?

Lifecycle Emails are fundamentally consent based emails that offer worth to your clients. At the point when your clients sign-up for your item or administration, you can provoke them for these email memberships.

eNewsletters are commonly conveyed week by week or month to month. We should take a look at when and why you can send these emails.

How do Lifecycle Emails Work?

These are messages with instructive content in them for new clients. By instructive content, that mean certain bits of knowledge, procedures or skill's that you as a business offer to your clients all together help them with their tasks.

For example, suppose you are an eLearning organization which offers training software to organizations. You can make lifecycle emails, which give your clients supportive methodologies in overcoming training related difficulties, such as decreasing expenses and sparing representative work-hours. You can spread these life-cycle emails through the span of a week, month or even a year.

Advantages of Using Lifecycle Emails


The advantages of coursing lifecycle emails are complex. Since lifecycle emails are focused for your new clients, their essential objective is to drive your business pipe. However, you are not straightforwardly pitching your clients an item or an administration. Rather, you are attempting to offer them value, so they take a gander at you as thought pioneers in the business. In that sense, it is a greater amount of brand building however one that tenderly pushes your clients towards a deal.

Email Marketing Campaign

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Sunday, 19 April 2015


Email Marketing is an essential part of engaging and targeting prospects and clients online.I have come across a Subject Line online Website which will help you to know the score of your subject line for Email Marketing Campaign. Subject Line is essential for any Email Marketing Campaign. Only subject line and content can drive customers to open the mail and read about it. I tried my first infographic on Email Marketing. 
Email Marketing Infographic

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