Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

An Introduction To SEO and Its History!

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Saturday, 11 July 2020




We are starting with Explainer videos that will help to learn in-depth about different ingredients used to make Digital Marketing. In this video, you will learn how did the SEO evolve with time. Did you know the first search engine? Watch the full video to learn a brief history of SEO.


Free Search Engine Submission Sites to Increase Traffic

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Friday, 29 September 2017

Search Engine Submission


There are two terms to understand which are essential for Web search before I contribute a search engine submission list.

1. Crawling: 


Search engines use search engine spider to crawl the web. Crawling is a method to stretch to every possible page in the site to bring about visibility in search results. Typically search engine crawls one page then crawl all the linked pages from there. So it is recommended to have updated sitemap of your website.


2. Indexing: 


Once search engine spider crawls the web pages, it contains in its database and index it according to keywords. Let’s say assume you have written an article about “How to make pen drive bootable,” so when google crawls your web page, it indexes it and stores it for keywords like “how to make pen drive bootable,” “bootable pen drive.” 

Usually, search engines crawl and index your site naturally at the interval of specific days. If there is no proper exploration provided, then there is no way for search engines to reach to all of your site’s content.

So it is better to comply your content to search engine submission list to build that it can crawl and index accurately and quickly. Likewise many search engines firms charge many dollars fee for search engine submission which you can do manually using free search engine submission list.

Here is the list of search engine submission sites.

1. Google :- https://www.google.com/webmasters/tools/submit-url

2. Bing :- http://www.bing.com/toolbox/submit-site-url

3. Baidu :- http://zhanzhang.baidu.com/sitesubmit/index

4. Yandex :- http://webmaster.yandex.com/addurl.xml

5. Sogou :- http://fankui.help.sogou.com/index.php/web/web/index

6. Exalead:- http://www.exalead.fr/search/web/submit/

7. InfoTiger :- http://www.infotiger.com/addurl.html

8. Gigs Blast :- http://www.gigablast.com/addurl

9. Official :- http://www.official.my/addurl.php

10. ActiveSearchResults :- http://www.activesearchresults.com/addwebsite.php

11. Anoox :- http://www.anoox.com/add_for_indexing_free.php

12. Amfibi:- http://addurl.amfibi.com/

13. Beamed:- http://beamed.com/search/index.php

14. Wotbox:- http://www.wotbox.com/addurl

15. Voila :- http://referencement.ke.voila.fr/

16. UserTown :- http://www.usertown.de/submit/


Below search engine, submission sites will aid you to submit your site to multiple search engines using the single click.

1. MadSubmitter :- http://www.madsubmitter.com/submit-website/

2. Free web submission:- http://www.freewebsubmission.com/

Google uses, unlike blog services to crawl and index new content to its database. For India Google.in blog search, for UK Google.uk blog search.

Double-check that your content is immediately crawled and indexed by all google blog services so that it occurs in search results of every region of the world, please ping your website to below websites.

Note: By pinging your site to these locations, it will not help you to rank higher in search results. It just assures that your content crawled by all blog services and rank according to Google search algorithm.

Free Search engine submission list to buzz your site to search engines:

1. Google Ping:- http://googleping.com/

2. Pingomatic :- https://pingomatic.com/

Biggest SEO Mistakes You are Making in 2017!

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Monday, 25 September 2017

SEO Biggest Mistakes


SEO has always been a moving target. Search engines are uniformly updating the methodology by which they determine rank as they respond to behavioral and technical shifts online.

For example, the rise of mobile devices completely changed the way Google weighted factors like site load speed and mobile responsive design. Sites with light and easy mobile deliverability now edge out the heavier over-designed competition.

To keep you and your site on track, here are some of the most common SEO mistakes we see in 2017:

Losing Sight of SEO’s Golden Strategy


One of the little ironies of SEO is that everyone’s long-term SEO strategy should be the same: deliver the most value and best possible content for your niche or space.

Search engines are getting agile every day, and your long-term SEO strategy is to aim to be the best at whatever you are doing and then make sure your website content shows that.


Ignoring the Technical Fundamentals


Following SEO’s golden strategy is not an excuse to ignore technical best practices -- they are still significant. The average technical quality of websites is reconstructing. Thus failures in SEO technical basics are even more detrimental in 2017.

Crawlability: Always double-check search engine robots do not block your site, and all relevant pages are indexed. It is not uncommon to find ‘noindex’ tags leftover from development.

Site Structure: Ensure that each of your core products or services has its individual optimized page. Bundling them together on a single page is still a widespread mistake.
Keyword Alignment: Keyword alignment is not a ‘set it and forget it’ effort. Be sure to usually check your keyword volumes and stay aligned with the phrases your potential customers are typing into Google.

Backlink Portfolio: More now than ever, Google needs real logic to trust your site. Having a growing link collection on the most reputable sites possible remains the key to improving Google’s confidence in your site and therefore your ranking.
Update your UX: Do not allow your site to plunge too many generations behind contemporary trends in UX. Mark your calendar, and every 2.5 years your site should get at least some sort of UX facelift. Better UX equals more time on site equals stronger SEO.

HTTPS is essential: Again, Google is peering for reasons not to trust your site. An SSL certificate is now necessary practice to prove your site is secure and reputable, especially for eCommerce.

Not Paying Enough Attention to Mobile


We are progressively moving towards a mobile-first search engine universe which represents an enormous shift in thinking away from desktop-first design towards mobile. Thus, all future SEO strategy ideas must be mobile-centric which is not a new trend for 2017 indeed, but it is perhaps the last year you can get away with not having a mobile strategy.

Is your site mobile friendly? Google now provides an ultra-easy way of experiment the mobile-friendliness of your site. If your site is not mobile-friendly, fixing it now is your top SEO priority.
Mobile first development: There are omissions, but many industries now see the majority of their traffic coming from mobile. Any/all new web development should focus on delivering the best possible mobile experience and adhering to all mobile SEO best practices.

Mobile first indexing: Reported late last year, Google said that it would begin experimenting with mobile-first indexing which is Google’s way of yelling the last call for those who have not invested in mobile-friendly website design. Heed the warning!
Longer queries due to voice search: This is a developing flow, one to pay attention to going into 2018. The growth of digital voice assistants like iPhone’s Siri is starting to affect keyword volumes. These voice searches tend to be longer. For example, a typical voice query might be, “Italian restaurants near me.” Stay ahead of the curve; we expect this trend to have a significant effect on SEO keyword strategy in the coming years.

Conclusion


Staying ahead in the SEO game is key. It is always easier to do things appropriate with your SEO first rather than making mistakes and having to correct them later. Evading the mistakes above will ensure that you not only drive traffic to your site but ultimately turn those visitors into customers.

How to Stay Advance of the Trends in SEO?

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Thursday, 21 September 2017

SEO Trends


Strategies used for Search Engine Optimization are evolving, and to keep up with the competition, it is always important to know what works and what doesn’t - as well as what is trending and what to expect!

While some SEO techniques have been used for several years and remain prominent, there are many new ones you have to pay attention. Here we summarize four of the most significant trends in SEO today.

1. Think Mobile First SEO Strategies


Last year, Google announced that they would begin a "mobile-first indexing of the Web," meaning that they would be indexing the mobile version of websites, as opposed to the desktop version. This change implies that Google now analyzes mobile pages against the ranking signals to determine how a site should rank in both mobile and desktop search results.

It means that the information on your mobile site will determine both your mobile and desktop rankings in Google.

2016 was also the year Google decided to remove the label “mobile-friendly” from its search results. It was because, according to Google’s search team, "85% of all pages in the mobile search results now meet the appropriate criteria and show the mobile-friendly label."

In 2017, it is now crucial to adopt mobile-first strategies. It is definitely worth the effort to make your site attractive to mobile users.

2. As Voice Search Continues To Grow, Concentrate On Long-Tail Keywords


People are increasingly beginning to use voice search, with 20 percent of mobile queries now coming from voice search. It is more convenient, can be a real time saver and, in many cases, safer (in particular when driving or multitasking).

More devices are starting to incorporate voice search features, and due to the majority of these searches being questions, you need to make sure that your content is easily searchable by using long-tail keywords, which often spoken than common keywords. Long-tail keywords are search phrases that are highly relevant to your product, service, or topic and typically contain 3+ words.

By regularly updating your blog with articles focused on long tail keywords, and ensuring you have a FAQ section setup, you will go a long way in being prepared for the rise in voice search. Google has spurred the popularity of voice searches, Microsoft and Apple launching their advanced voice-responsive assistants – Google Now, Cortona and Siri which will only continue to become more efficient.

3. Focus On Local SEO As It Continues To Rising In Importance


Local SEO is essential, and the trend is only going to become stronger over the coming years. Undertaking local SEO is a fundamental step to building a solid local online presence. According to Google, 75% of people are more likely to visit your store if your business appears in their local search.

A study from Think with Google in 2016 stated that 30% of mobile searches are location-related and 76% of people that undertake a local search on a mobile device visit that store or business within one day. Additionally, 28% of those searches result in a purchase.

Local search results are an amazing opportunity for businesses to generate traffic and prospective clients in the geographic area they serve, which is why effective Local SEO is such an important part of any digital marketing strategy, especially for small businesses.

4. Concentrate On The User Experience And Provide The Best User Interface!


Thanks to machine learning, search engines are advancing at the fastest rate we have ever seen. These advances have allowed the search engines to focus on providing the most relevant results, not only regarding content but also regarding the website experience for the user.

Your SEO strategy will start having to look beyond just the technical aspect of optimization efforts if you want your online marketing strategy to be successful.

Understanding the needs of your customers is vital - if your content does not meet the expectations of your audience, then they will leave in seconds.

Not only does this hurt metrics like the time spent on site and bounce rate, but more importantly, it can hurt your search engine rankings as Google sees your website as not as relevant to users. An effective SEO strategy is a comprehensive one, which centrally focuses on the needs of your audience.

Some ways you can  improve your user experience:

1. Improve your load speed time - you can do this by reducing resource requirements - check out your load speed with Google’s page speed tool. 

2. Your content must be easy to understand, use, and navigate. 

3. Since more content consumed on mobile, your content must be clear and actionable, as well as relevant to the search query. 

4. Use shorter paragraphs with 2-3 sentences. Content that is easier to read and scan through is always more beneficial to the user than huge blocks of text. 

5. Understand the importance of color psychology in your design, but don’t go overboard.

Looking for more tips and tricks. Get Now: LSOIT Search Engine Optimization (SEO) Video Tutorials (DVD)

Eliminate Your Fear And Pick Up SEO Today!

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Wednesday, 20 September 2017

Pick up SEO Today


Thinking, "Why my website is not ranking high in Google?" Eliminate your fear and pick up SEO which plays a vital role for your business. Let’s look at the main reasons why SEO is so essential. Here are three reasons why all businesses should invest in SEO:

 1. Google is the New Yellow Pages




Before Google, most locally-focused businesses would rely on the Yellow Pages to make the phone to ring. Today, 97% of people search for local businesses online, and Google is by far the most attractive option. If you are not showing up on the first page of Google, you are missing out on new potential business - and those customers are going to your competitors instead.

 2. “Free” Traffic




Not many things in this world are truly free. Even when it comes to SEO, you will either need to invest some time and effort (if you manage it yourself) or some money (if you hire an agency or consultant to help with SEO). However, once your business is ranking on the first page of Google, you actually will receive a stream of free traffic to your website.

 3. Level Playing Field





Local SEO, in particular, is one area where small local businesses are on an equal playing field with larger, national companies. Moreover, if you implement Local SEO best practices, it is not uncommon to gain first-page rankings in as little as 30 days.

5 SEO Tips For Your Small Business

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Tuesday, 19 September 2017

Dos and Dont's of SEO

SEO TIPS



DO's: The Best Practices for Improving Your SEO

There are many SEO methods out there to increase search rankings and organic traffic to your website. Here are the three essential DO's you can start doing today.

DO: Use Unique, Fresh Content

Frequently updated website content offers search engines fresh content and sources of new information for their search requests. Simply put, if you update your site often with high-quality content, search engines will love you for it.

All of the content on your site should be unique and provide high-quality information that your audience is looking. Webmasters shouldn't be creating additional pages and content for the sake of getting more pages indexed – each page needs to offer something different, unique and relevant to your audience.

Major search engines including Google will devalue a page if the content is not relevant, or if it's not unique and appears on other websites first. It ensures that individual content creators gain the credit they deserve.

One way of providing regular unique content is by using a blog. Focus on creating posts around a keyword topic that is relevant to your industry. These posts can help you increase your organic traffic (blog posts can rank well) as well as provide Google with the high-quality content to offer to searchers.


DO: Have A Great User Experience

By definition, User Experience (UX) is all about providing the best possible experience to the consumer. As the use of machine learning increases, user signals will factor more prominently into search engine rankings.

Currently, a positive UX provides an indirect (but consistent) benefit on where a website will ultimately rank.

Problems with the User Experience could prevent businesses from reaching their potential in the organic search results and can also repress your conversion rate. Take a look at our article here on how an active UX can help increase conversions on your website.

If users visit your site & spend time engaging with your content and even come back again, consideration of all these metrics comes within Google's ranking algorithm. The websites that provide an excellent UX with quality & appropriate content, innovative design with a clear, structured navigation, are the kind which visitors will be returning to time and time again.

DO: Focus on Local Search

Be a step ahead of your competitors by focusing on local search, especially if you are a business that provides a local service. If you adopt a more locally-focused SEO blueprint, you're much more likely to appear higher in mobile search results when users are searching in your service area.

You can check out our Local SEO tips from the Main Street ROI team in this blog post. By undertaking various optimization techniques, such as building citations, verifying your Google My Business page and optimizing your website for geo-focused keywords, you can ensure that your Local SEO will be at the top of its game.

Don'ts: Black Hat SEO That Can Lead To Ranking Penalties

In recent years, Google has cracked down on the strategies used to "cheat" algorithms. As they began focusing on quality content, UX, and relevance, they were able to remove spammers out of the search results and rank informative, relevant content to searchers.

DON'T: Use Spammy Tricks

Spammy tricks never work in the long term and most of the time, not even for the near future. Google identifies the cause either manually or through an algorithm;  when Black Hat SEO technique becomes more mainstream. They then update the algorithm to either disavow the technique or only penalize websites that are trying to utilize it. If you are caught using it, this means you could hurt your rankings.

For example, you should never ‘stuff' keywords into any piece of content on your website. These keywords need to fit naturally into headings and copy on your site. Make sure you are careful when optimizing your pages as you don't want to receive a penalty from Google.

Instead of trying to cheat the system, being ethical from the start with your search engine marketing will ultimately pay dividends. Other spammy trick concern:

·      Doorway pages – creating low-quality websites solely for a link through to your site
·   Invisible text – using the same color font as the background color
·  Duplicate content – copying content from another source or having pages on your website which uses the same content

DON'T: Use Shady Link Building Schemes

Any links intended to manipulate a site's ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines. It can include any behavior that manipulates links directing to your site or external links leaving your site.

These types of links include:

·  Comment spam in Blogs
·  Article directory links
·  Hidden links (similar to invisible text, using the same color font as the background)
·  Buying expiring domains
·  Link farms

Summary

Today, following ethical SEO practices focused on Google's standards, and staying up to speed with the latest developments in ranking algorithms is the best way to ensure you avoid any SEO penalties and have the best chance of ranking for your top keywords."Blackhat" practices such as keyword stuffing and abusing link building are a thing of ignorance. Read more: How you can make use of SEO to Make Extra Income Through Affiliate Marketing

How to Submit Your Site to Search Engines

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Saturday, 23 January 2016

Submit Site to Search Engines



I would highly recommend manually submitting your web pages to the search engines. It is being said that search engines gives no guarantee of ranking your web page because you have manually submitted. It is a tool that let search engines know that we have new information or update to share. 

I would definitely suggest to submit your web pages manually to Google, Bing, Yandex and Baidu as in light of the fact that they have made it clear that it is the thing that they incline toward. Search engines have implemented manual submission as a best practice to shield themselves from great levels of spam.

It is imperative to submit your web pages to all of major search engines because even though the other engines have less traffic than Google, still they have millions of users. When you submit a URL or domain name to the search engines, it can take about 2-4 weeks to get indexed. Sometimes your page will not get indexed after you submit it, if that occurs, wait 4  weeks and then resubmit the page again.

If you are not happy with your web page's ranking results, take a glance at what your competition is doing. Make sure twice that you are following the basic rules of search engine optimization.  Accordingly make changes to the page and resubmit it to the search engines. You can submit your web pages twice per month until you are listed in the major search engines' results.


How websites are submitted 

There are two basic techniques still being used today that would permit a webmaster to submit their web page to a search engine. They can either submit only one web page at once or they can submit their entire site at one time with a Sitemap. In short webmaster needs to do is to submit just the Home page of a website. With just Home page, most search engines are able to crawl a website, provided that it is well designed. 

Most of the website want to be listed in popular search engines because that's how many people start their search for a product. User seeks information on the web with the help of search engine. Websites that show up on the first page are usually called as Top 10.  

In order to acquire good placement on search results in various search engines, webmasters must optimize their web pages. This process is called as Search Engine Optimization. Many variables come into play such as placement and destiny of desired keywords, hierarchy structure of web page and the number of web pages that link to a given web page. The Google search engine also uses a concept known as Page Rank.

Page Rank depends on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes or links a page receives.

For Example: It also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance.

Top 15 SEO Tools of 2015

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Friday, 4 September 2015



Top 15 SEO Tools


  1. Seo Profiler : Better Rankings in Search Engines
  2. MOZ 
  3. Social Mention : Social Media Search and Analysis Platform that Aggregates User Generated Content 
  4. Google Alerts
  5. Copyscape.com : Copyscape Provides a Free Plagiarism Checker for Finding Copies of your Web Pages Online
  6. Majestic Seo : Link Intelligence database
  7. Whois : Lookup Domain Names Search, Registration and Availability
  8. Google Keyword Planner Tool 
  9. Web CEO 
  10. Screaming Frog
  11. Google Analytics
  12. Google Webmaster
  13. Siteliner.com :  Reveals key issues that affect site’s quality and search engine rankings
  14. DMCA : Digital Millennium Copyright Act
  15. WayBack Machine

All you need to know about Google Page Rank!

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Monday, 10 August 2015

Google Pagerank


If you do SEO or are included either with Google or search, you will experience upon this topic eventually. You'll likely be confused by what exactly PageRank implies. To unwind that, here's the best guide for PageRank, intended for searchers & site owners alike.

PageRank is an algorithm which is used by Google Search to rank websites in their search engine results. 

According to Google:


PageRank works by counting the number and quality of links to a page to work out a rough estimate of however vital the web site is. The underlying assumption is that additional vital websites square measure possible to receive additional links from different websites.


PageRank may be a link analysis rule and it assigns a numerical weight to every part of a hyperlinked set of documents, like the worldwide net, with the aim of  "measuring" its relative importance at intervals the set. The rule is also applied to an assortment of entities with reciprocal quotations and references. 


PageRank results from a mathematical rule supported the web graph, created by all World Wide sites as nodes and hyperlinks as edges, taking into thought authority hubs like cnn.com or usa.gov. A link to a page counts as a vote of support. The PageRank of a page is outlined recursively and depends on the quantity and PageRank metric of all pages that link to that ("incoming links"). A page that's connected to by several pages with high PageRank receives a high rank itself.


One main disadvantage of PageRank is that it favors older pages. A new page, even a very good one, will not have many links unless it is part of an existing site (a site being a densely connected set of pages, such as Wikipedia).









Basic Guide to Google's EMD Algorithm Update!

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Friday, 10 July 2015

Exact Match Domain

The EMD Update — for "Exact Match Domain" — is a channel Google launched in September 2012 to keep low quality sites from ranking admirably basically in light of the fact that they had words that match hunt terms in their area names. At the point when a new EMD Update happens, sites that have enhanced their content may recover great rankings. New sites with poor content — or those beforehand missed by EMD — may get redhanded. Also, "false positives" may get released. Our most recent news about the EMD Update is underneath.

Google has unleashed yet another algorithm as a major aspect of a series of updates that are gone for giving clients better search items and experience. This time, Google's redesign, named the "EMD update," concentrates on freeing the SERPs of spammy or low-quality "exact match" domains.

For quite a long time, SEOs have known the benefit of enrolling domain names that utilize precisely the essential words that a site is optimizing for. Case in point, if a webmaster needed a simple way to the highest point of the indexed lists for the keyword "Marketing Earth," he or she would endeavor to enlist the domain www.marketingearth.com.

Exact match domains have dependably had a colossally positive effect on rankings. Fortunate proprietors of exact match areas for profoundly trafficked keywords have since quite a while ago delighted in simple rankings and the abundance of very focused on organic search traffic that outcomes. In any case, for reasons unknown, exact match domains are frequently exceptionally spammy.

The greater part of them need quality content and rather, are loaded with keyword-rich, futile articles that look incredible to a web crawler bug, yet are pointless to human perusers. Proprietors of these sites adapt them with advertisements and member links, looking after the cash and nothing for the client experience.

Presently, with the EMD algorithm update, Google has repudiated the long-standing positioning support gave by exact match areas trying to level the playing field, expel spammy sites from its list items, and yield a considerably more characteristic and semantic method for giving data through search.

What is Google's EMD Algorithmic Update?

Furthermore, how can it work? As per Matt Cutts through his tweet on September 12, EMD is situated to "reduce low-quality 'exact match' domains in list items."

It's still early, however it appears that its not proposed to wipe the search results altogether clean of websites with spammy domain names. Maybe, its planned to hold the list items under wraps for anything that could destroy the client experience.

Besides, Danny Sullivan of SearchEngineLand composed that Google affirmed that the EMD algorithm will run occasionally, so that those that have been hit stay separated or have an opportunity to escape the channel, and catch what Google what may have missed amid the last overhaul.

No doubt that Google needs its search results to be regular and free of control. What used to be one of the business' most intense ranking strategies is currently something that could endanger a site's chances for search perceivability.

Who Got Hit (and Why Should You Care)?


As indicated by the information introduced by SEOMoz, 41 EMDs from their information set of 1,000 SERPs dropped out of the main 10, with new ones seeing a precarious decrease in their rankings.

While it is clear that the EMD overhaul targets sites with exact match keywords, it seems to be extra websites that have solid brand acknowledgment and fantastic content. Websites with exact match domains that are prone to be hit are those that were clearly obtained or enlisted only for the sole purpose of positioning a site to make pain free income.

How does Google separate between low-quality EMDs and fantastic EMDs?

Right now, this inquiry is interested in theory, yet I think Google presumably utilizes the same trust pointers as it uses for whatever other site: links and social signs. Moreover, Google is improving at figuring out if on location content is low quality or high caliber with no other trust pointers.

Content that uses fitting content designing, language structure, and spelling will be reviewed higher, as will content that utilizes valuable inner and outside linking. The destination of the outer links matter, as well. Links to domains that Google considers low-quality or spammy or in a "terrible neighborhood" will really bring about your content to lose focuses in the positioning calculation.

By what method would I be able to recuperate or guarantee my EMD site doesn't get hit by the new EMD calculation?

Here's an orderly process for shielding (or recouping) your EMD space:

Step 1: Remove or enlarge all content on your EMD site that could be thought to be low quality. Ask yourself whether the content is composed for web search tools or gives certifiable quality to your perusers. Be fair.

Step 2: Get an inbound links profile review to distinguish spammy inbound links that could be yielding negative trust signs to Google, then participate in a link evacuation battle to endeavor to evacuate whatever number of them as would be prudent.

Step 3: Add social offer catches to the majority of your content, in the event that you don't have them as of now.

Step 4: Get in a routine of consistently including new, amazing content to your site (more is constantly better, however I suggest once per day). In the event that you don't have room schedule-wise to compose your own particular content, outsource it to an expert author.

Step 5: Engage in a SEO external link establishment crusade to expand your site's validity and power. Visitor blogging administrations are accessible to help with quality, moral third party referencing strategies that are supported by Google and Bing.

Step 6: Engage in an online networking advertising battle to increase "social evidence" through social signs.


What's on the horizon?


We can think about the EMD redesign as a sidekick upgrade for Panda and Penguin. Review that the Panda redesign particularly targets websites with low quality or dainty content. With the EMD intermittently "filtering" Google's record for spammy space names alongside Panda doing its employment, we'll soon see the SERPs populated with more significant and superb sites.

We'll likewise keep on seeing huge amounts of squandered exertion put into SEO methodologies that were once acknowledged and functioned admirably, yet are currently relics of times gone by. I envision it'll take months or years before numerous people quit sustaining obsolete strategies and procedures.

What is an Exact-Match Domain?


An exact match space is an domain name that precisely coordinates the searched keyword phrase of a client and contains no dashes. Case in point, on the off chance that you look Google for the keyword phrase "bottles," then bottles.com would be the exact match area name.

Cases of Exact-Match Domains


The most flawless sample of an exact match space name is a solitary nonexclusive word that characterizes an item, administration, or industry, however exact match domain names reach out to different words – regularly called long-tail search queries.

A huge number of illustrations exist for both single and various words and they are possessed by little and expansive organization.

What Everyone Ought To Know About Google Hummingbird

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Tuesday, 30 June 2015

Google HummingBird



Google Hummingbird is a search algorithm utilized by Google. It is basically derived from being " precise and fast".

Google began utilizing Hummingbird about August 30, 2013 and reported the change on September 26 on the eve of the organization's 15th anniversary.

The Hummingbird redesign was the first significant update to Google's search algorithm since the 2010 "Caffeine Update", yet even that was constrained fundamentally to enhancing the indexing of data as opposed to the sorting of data. Google search chief Amit Singhal expressed that Hummingbird is the first significant redesign of its type since 2001.

Conversational search influences natural language, semantic search and more to enhance the way search queries are parsed. Unlike previous search algorithms which would concentrate on every individual word in the search query, Hummingbird considers every word additionally how every word makes up the sum of the query — the whole sentence or discussion or significance — is considered, as opposed to specific words.

Much like an expansion of Google's "Knowledge Graph", Hummingbird is gone for making interactions more human — equipped for comprehension the ideas and relationships between keywords.

Hummingbird places more noteworthy accentuation on page content making search results more applicable and germane and guaranteeing that Google conveys clients to the most fitting page of a site, instead of to a landing page or top level page.


SEO got little changes with the expansion of Hummingbird, however the more top ranking results are ones that give regular content that peruses conversationally.  While keywords inside of the query still keep on being vital, Hummingbird adds more quality to since a long time ago tailed keywords — adequately pander to the optimization of content instead of just keywords.  Webmasters will now need to cater towards questions that are solicited normally; with the developing number from conversational inquiries — to be specific those utilizing voice search, focusing on expressions that begin with "Who, Why, Where, and How" will demonstrate useful towards SEO. Utilization of Keyword Synonyms have additionally been upgraded with Hummingbird; as opposed to posting results with precise phrases or  keywords.

What You Need To Know About Google Penguin ?

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Monday, 29 June 2015

Google Penguin


Google initially propelled Penguin back in April, 2012. They acquainted the algorithm to fight webspam in web search engine. The Google Penguin upgrades fundamentally try to avert different types of web search engine spam (also called spamdexing or Black Hat SEO) from being effectively compensated as higher-set web search engine results. Web Search Engine spam can incorporate activities- For example:  Link spamming, the utilization of imperceptible content on website pages, Keyword stuffing, duplication of copyrighted content from high-ranking sites and that's only the tip of the iceberg. 

How Often Are Google Penguin Updates Rolled Out? 


Google revealed the first Penguin 1. 0 in April 2012 and the search organization assessed it influenced 3 percent of all English-language web sites. When you consider the quantity of search questions Google gets on any given day, that is an immense number. 

Google doesn't generally report changes for Penguin, however there have been no less than five Google Penguin updates, including a noteworthy upgrade, Penguin 2.0, in May 2013. They added new signals to this upgrade to combat a percentage of the black hat techniques they hadn't got in the before one. This time, it influenced 2.3 percent of all questions. 

Furthermore, the latest, Penguin 2.1, soon thereafter in October, Many individuals expected that, in light of the long postpone, Google would add all the more new signals to the algorithm. Nonetheless, from what Far has said, it is by all accounts just an information revive. Indeed, Penguin 3.0 will influence around 1 percent of all English inquiries. It's still a major number, however not as large as one would expect after such a long hold up. 

Instructions to stay Penguin-Proof

Google's primary goal with their web search tool is to furnish users with the best conceivable results. In the event that Google returned spammy websites in the outcomes, individuals would quit utilizing it. 

The most ideal approach to stay secured against future algorithms is to stay far from spammy practices. Try not to attempt to diversion the framework by assembling links and over-advancing your site for keywords. 

You should simply make quality content that individuals will love to peruse. These individuals will then tell their friends on social network and word about your site will spread. Before long, different websites will link to your content and you'll naturally fabricate joins that way. 

With astonishing content and an adaptable effort process, you'll get to the highest point of Google and you'll stay there, paying little respect to any calculation upgrades. 

How Does Google Penguin Differ from Google Panda and Google Hummingbird? 


While Google Penguin offers similitudes with two other algorithmic upgrade ventures from Google, Google Panda and Google Hummingbird, Penguin's particular center is on punishing organizations and web designers that purposely attempt to "support" their web search engine rankings through manipulative SEO strategies. 

Google Panda, then again, particularly targets low quality content sites by minimizing them in the list items so that higher quality websites can get more unmistakable results. 

The third venture, Google Hummingbird, concentrates on presenting a totally new search algorithm instead of Google Penguin and Panda, which both serve as upgrades for Google's current search algorithm engine.

What is Google Panda Algorithm?

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Friday, 26 June 2015





Google Panda is a change to Google's search results positioning algorithm that was initially released in February 2011. The change expected to bring down the rank of "low-quality websites" or "meager sites" and return higher-quality websites close to the highest point of the indexed lists. CNET reported a surge in the rankings of news sites and social networking websites and a drop in rankings for websites containing a lot of advertising. This change allegedly influenced the rankings of very nearly 12 percent of all search results. Soon after the Panda rollout, numerous sites, including Google's webmaster gathering, got to be loaded with grievances of scrubbers/copyright infringers showing signs of improvement rankings than websites with unique article. At a certain point, Google freely requested information that focuses to help recognize scrubbers better. 



How Often Are Google Panda Updates Rolled Out?


The first Panda redesign appeared in February 2011, and no less than three extra significant overhauls have taken after, with the latest being May 2014's Panda 4.0 Update. The organization additionally has a background marked by taking off minor upgrades, once in a while as much of the time as month to month.

The Panda overhauls are firmly trailed by the Search Engine Optimization (SEO) industry and additionally organizations and web engineers over the world, as the Panda changes can altogether effect the measure of movement a site gets from normal or natural, indexed lists.


Google offers consistent advisory reports on its blog to encourage give guidance to SEO organizations, web designers and content suppliers for enhancing the content and outline of their sites and pages to abstain from being brought down or punished, in the web search engine results.

Ranking factors


Google Panda is a channel that forestalls low quality websites and/or pages from positioning great in the web search engine results page. The channel's edge is impacted by Google Quality Raters. Quality Raters answer inquiries, for example: "would I believe this site with my Visa?" so that Google can recognize the distinction in the middle of high and low quality sites.

The Google Panda recorded on September 28, 2012, was allowed on March 25, 2014. The patent expresses that Google Panda makes a proportion with a site's inbound links and reference inquiries, scan questions for the site's image. That proportion is then used to make a sitewide change factor. The sitewide adjustment factor is then used to make an alteration factor for a page based upon a search inquiry. On the off chance that the page neglects to meet a certain edge, the change variable is connected and, accordingly, the page would rank lower in the internet searcher results page.

Google Panda influences the positioning of a whole site or a particular area as opposed to the individual pages on a site.

In March 2012, Google upgraded Panda.Google says it just takes a couple pages of low quality or copied content to hold down activity on a generally strong website, and suggests such pages be uprooted, hindered from being listed by the web crawler, or rewritten.However, Matt Cutts, head of webspam at Google, cautions that rewriting copy content so it is unique may not be sufficient to recoup from Panda, the revamps must be of adequately high caliber, accordingly content brings "extra esteem" to the web. Content that is general, non-particular, and not considerably not quite the same as what is as of now out there ought not be relied upon to rank well: "Those different websites are not bringing extra esteem. While they're not copies they don't convey anything new to the table."


How Does Google Panda Differ from Google Penguin and Google Hummingbird?


Google Panda is as often as possible mistook for two other algorithm upgrades from Google, Google Penguin and Google Hummingbird. Google Panda overhauls are concentrated basically on guaranteeing that low quality and poor content sites are pushed more distant down the search results so that higher quality websites can receive priority.

Google Penguin upgrades, then again, target sites that use Black Hat SEO trying to support their web search tool results. These websites rupture the Google Webmaster Guidelines and accordingly, Google Penguin redesigns punish these destinations in the web index's outcomes.

While Google Panda and Penguin both serve as redesigns for Google's current search algorithm engine, Google Hummingbird conveys a totally new search algorithm. Google Hummingbird looks to enhance the web crawler experience for clients by going beyond keyword focus and rather considering a greater amount of the links and encompassing content in the whole search phrase to offer a characteristic dialect or conversational, way to deal with search queries.



Why Google penalizes a Website?

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Monday, 22 June 2015



Google penalizes websites for taking part in practices that are against its Webmaster guidelines. These penalties can be the consequence of a manual audit or algorithm upgrades, for example, Google Penguin.

Google penalties can bring about the drop of rankings for each page of a site, for a particular keyword or for a particular page. Any drop in rankings carries with it a noteworthy drop in traffic for the site.

To see whether a site has been influenced by a Google penalty, website proprietors can utilize Google Webmaster Tools and additionally break down the timing of their traffic drop with the timing of known Google updates. 


Google Penalties

Google has been overhauling its algorithm for whatever length of time that it has been battling the control of natural indexed lists. Then again, up until May 10, 2012, when Google propelled the Google Penguin update, numerous individuals wrongly accepted that low-quality backlinks would not contrarily influence ranks. While this perspective was normal, it was not right, as Google had been applying such link based penalties for a long time, however not made open how the organization drew nearer and managed what they called "link spam". Since this time there has been a much more extensive affirmation about the perils of awful SEO and a measurable analysis of backlinks to guarantee there are no destructive links. 


Link based Penalties 

Penalties are by and large brought on by manipulative backlinks that are planned to support specific organizations in the search results; by including such links organizations broke Google's terms and conditions. At the point when Google finds such connections, it forces penalties to demoralize different organizations from taking after this practice and to uproot any additions that may have been delighted in from such links. Google additionally penalizes the individuals who took part in the control and helped different organizations by linking to them. These sorts of organizations are regularly low-quality registries which basically recorded a link to an organization site with manipulative grapple content for a charge. Google contends that such pages offer no quality to the Internet and are frequently deindexed thus. Such links are regularly alluded to as paid links. 


Types of link spam

1. Paid links 

Paid links are basically links that individuals put on their site for a charge as they accept this will have a positive effect on the search results. The act of paid links was extremely mainstream before the Penguin upgrade when organizations accepted they could include any sorts of links with exemption since Google guaranteed former that time that they just disregarded such links they distinguished as opposed to penalizing sites. To agree to Google's late TOS it is basic to apply the nofollow ascribe to paid commercial links. 


2. Blog networks

Blog networks are a gathering of infrequently a huge number of blogs that mean to seem detached which then links out to those arranged to pay for such links. Google have normally focused on blog network and once recognizing them have penalized a great many sites who picked up advantages. 

3. Comment spam

These are links left in the remarks of articles that are difficult to have uprooted, as this practice turned out to be so boundless Google launched something many refer to as the NOFOLLOW tag which blog stages immediately consolidated to help check such practices. The NOFOLLOW tag basically advises web search tools not to trust such links. 

4. Guest blog posts 

Guest blog entries got to be mainstream as a work on taking after penguin as these were viewed as 'white hat' strategies for some time. In any case, Google has following expressed  that they consider these links to be spam. 


Dealing a penalty

Google has urged organizations to change their terrible practices and accordingly request that endeavors are taken to evacuate manipulative links. Google propelled the Disavow tool on 16 October 2012 so that individuals could answer to Google the awful links they had. The Disavow tool was propelled essentially because of numerous reports of negative SEO, where organizations were being focused with manipulative links by contenders knowing very well indeed that they would be penalized as a result. There has been some controversy about whether the Disavow tool has any impact when control has occurred over numerous years. In the meantime, some narrative contextual investigations have been presented which propose that the tool is viable and that previous ranking positions can be restored. 


Negative SEO

Negative SEO began to happen taking after the Penguin upgrade when it got to be normal learning that Google would apply penalties for manipulative links; such practices as negative SEO have brought on organizations to be determined in observing their backlinks to guarantee they are not being focused by threatening contenders through negative SEO administrations.
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