Best Social Media Marketing (SMM) Tools to Try in 2015

Social Media Scheduling Tools –

·         buffer.com​​

·         tweetdeck.twitter.com (an official tool by Twitter to monitor and schedule tweets. Free version.)

·         hootsuite.com (for all channels, has both free and paid version)

Social Media Listening/Monitoring Tools –

·         tweetdeck.twitter.com(falls in this category too)

·         socialmention.com

·         socialoomph.com

·         simplymeasured.com/free-social-media-tools

Social Media Data Trackers (for campaign results or competition analysis) –

·         hashtags.org

·         tweetarchivist.com

·         socialbakers.com (free and paid versions)

Social Media Benchmarking Tools -

·         klout.com (free version)

·         unmetric.com (paid version)

·         simplify360.com (paid version)

·         radian6.com (paid version)

Looking for Online Email Marketing Tools?

1. Mailchimp (Create, send and evaluate campaigns for free – 2000 subscribers)
www.mailchimp.com

2. Senderscore.org (Identify if the email engine is set well for performance & verify your domain reputation score – Free tool)
Senderscore.org

3. Mxtool (Are you on the blacklist? – find out – free tool)
http://mxtoolbox.com/blacklists.aspx and more

4. Who’s your registrar – not sure? find vital details related to your domain – Free Tool
http://whois.domaintools.com/ibm.com

5. SPF incomplete – Is it? Then use the following link and complete it. – Free Tool
https://www.microsoft.com/mscorp/safety/content/technologies/senderid/wizard/

6. Having trouble forming a headline? Quickly create catchy headlines for your blog or emails. – Free Tool
http://www.portent.com/tools/title-maker

7. Subject-Line Test – Free Tool
Subjectline.com

8. Pre-header visibility & Email Compatibility Check – 7 days free
https://litmus.com/email-testing/
http://www.contactology.com/ – Free


9. What are others mailing?- sneak peek into others email template, content & analytics.
http://emailinsights.com/ – 30 days free
whosmailingwhat.com/ – Premium tool and expensive

10. Which test won? A/B Tested HTML templates from various brands
www.whichtestwon.com

All you need to know about Google Page Rank!

If you do SEO or are included either with Google or search, you will experience upon this topic eventually. You'll likely be confused by what exactly PageRank implies. To unwind that, here's the best guide for PageRank, intended for searchers & site owners alike.

PageRank is an algorithm which is used by Google Search to rank websites in their search engine results. 

According to Google:

PageRank works by counting the number and quality of links to a page to work out a rough estimate of however vital the web site is. The underlying assumption is that additional vital websites square measure possible to receive additional links from different websites.

PageRank may be a link analysis rule and it assigns a numerical weight to every part of a hyperlinked set of documents, like the worldwide net, with the aim of  "measuring" its relative importance at intervals the set. The rule is also applied to an assortment of entities with reciprocal quotations and references. 

PageRank results from a mathematical rule supported the web graph, created by all World Wide sites as nodes and hyperlinks as edges, taking into thought authority hubs like cnn.com or usa.gov. A link to a page counts as a vote of support. The PageRank of a page is outlined recursively and depends on the quantity and PageRank metric of all pages that link to that ("incoming links"). A page that's connected to by several pages with high PageRank receives a high rank itself.

One main disadvantage of PageRank is that it favors older pages. A new page, even a very good one, will not have many links unless it is part of an existing site (a site being a densely connected set of pages, such as Wikipedia).