The following entities are involved in PPC Advertising:
- Product or Service Seller
- PPC Advertiser
- Landing Page Provider
- Landing Page
- Viewer or the Visitor
Take a close look at the illustrations below that depict the general roles of the entities involved in PPC advertising:
A product/service seller contacts advertisers for PPC based Ad programs.
PPC Advertiser creates Ads and provides landing pages for Ads.
Users click the Ads and visit the landing pages.
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