Algorithm: A formula that the search engines use for ranking functions.
Call to action: A desired action that you just wish your visitant to require (ex: to shop for something).
Click Fraud: A term that describes clicks to your PPC campaign with malicious intent.
Conversion rate aka conversions: The relationship between visitant to website and actions thought-about to be a "conversion," like a purchase or request to receive more data.
CTR: Click-through rate (CTR) is a method of measuring the success of an online advertising campaign for a selected website as well as the effectiveness of an email campaign by the amount of users that clicked on a particular link.
Backlink: A link pointing to your website
Organic Results: Search engine results for free listings and also known as Natural Results.
PageRank (PR): A Formula developed by Google to work out an internet pages link popularity.
PPC: Pay per click (PPC), conjointly known as Cost per click, is a web advertising model accustomed direct traffic to websites, during which advertisers pay the publisher (typically a web site owner) once the ad is clicked.
ROI: Return on investment (ROI) is that the profit to the capitalist ensuing from an investment of some resource. A high ROI suggests that the investment gains compare favourably to investment value. As a performance live, ROI is employed to gauge the potency of an investment or to check the potency of variety of various investments.
SEO: Search Engine Optimization and associated with increasing a websites natural rankings.
SEM: Search engine marketing - a great combination of SEO and Paid Search
(such as PPC).
SERP: Search Engine Results Page (SERP) is that listing of results which came by a search engine in response to a keyword query. The results commonly embrace an inventory of things with titles, a relevance the complete version, and a brief description showing wherever the keywords have matched content within the page. A SERP might confer with one page of links came, or to the set of all links came for a search query
Web Spider: Web crawler is an Internet bot which systematically browses the World Wide Web, usually for the aim of Web indexing. A Web crawler may also be called a Web Spider.
Targeted Traffic: Targeted Traffic consists of pre-selected visitors incoming at a web site who have already expressed an interest within the site’s subject. The alternative would be a visitor arbitrarily or accidentally incoming at a website essentially longing for some thing else. There are many ways to accumulate Targeted Traffic, some free, some ought to be obtained like PPC advertising. Important is that the more you have to pay to obtain traffic, the more targeted it has to be for your campaign to run profitable.