How to Stay Advance of the Trends in SEO?

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Thursday, 21 September 2017

SEO Trends

Strategies used for Search Engine Optimization are evolving, and to keep up with the competition, it is always important to know what works and what doesn’t - as well as what is trending and what to expect!

While some SEO techniques have been used for several years and remain prominent, there are many new ones you have to pay attention. Here we summarize four of the most significant trends in SEO today.

1. Think Mobile First SEO Strategies

Last year, Google announced that they would begin a "mobile-first indexing of the Web," meaning that they would be indexing the mobile version of websites, as opposed to the desktop version. This change implies that Google now analyzes mobile pages against the ranking signals to determine how a site should rank in both mobile and desktop search results.

It means that the information on your mobile site will determine both your mobile and desktop rankings in Google.

2016 was also the year Google decided to remove the label “mobile-friendly” from its search results. It was because, according to Google’s search team, "85% of all pages in the mobile search results now meet the appropriate criteria and show the mobile-friendly label."

In 2017, it is now crucial to adopt mobile-first strategies. It is definitely worth the effort to make your site attractive to mobile users.

2. As Voice Search Continues To Grow, Concentrate On Long-Tail Keywords

People are increasingly beginning to use voice search, with 20 percent of mobile queries now coming from voice search. It is more convenient, can be a real time saver and, in many cases, safer (in particular when driving or multitasking).

More devices are starting to incorporate voice search features, and due to the majority of these searches being questions, you need to make sure that your content is easily searchable by using long-tail keywords, which often spoken than common keywords. Long-tail keywords are search phrases that are highly relevant to your product, service, or topic and typically contain 3+ words.

By regularly updating your blog with articles focused on long tail keywords, and ensuring you have a FAQ section setup, you will go a long way in being prepared for the rise in voice search. Google has spurred the popularity of voice searches, Microsoft and Apple launching their advanced voice-responsive assistants – Google Now, Cortona and Siri which will only continue to become more efficient.

3. Focus On Local SEO As It Continues To Rising In Importance

Local SEO is essential, and the trend is only going to become stronger over the coming years. Undertaking local SEO is a fundamental step to building a solid local online presence. According to Google, 75% of people are more likely to visit your store if your business appears in their local search.

A study from Think with Google in 2016 stated that 30% of mobile searches are location-related and 76% of people that undertake a local search on a mobile device visit that store or business within one day. Additionally, 28% of those searches result in a purchase.

Local search results are an amazing opportunity for businesses to generate traffic and prospective clients in the geographic area they serve, which is why effective Local SEO is such an important part of any digital marketing strategy, especially for small businesses.

4. Concentrate On The User Experience And Provide The Best User Interface!

Thanks to machine learning, search engines are advancing at the fastest rate we have ever seen. These advances have allowed the search engines to focus on providing the most relevant results, not only regarding content but also regarding the website experience for the user.

Your SEO strategy will start having to look beyond just the technical aspect of optimization efforts if you want your online marketing strategy to be successful.

Understanding the needs of your customers is vital - if your content does not meet the expectations of your audience, then they will leave in seconds.

Not only does this hurt metrics like the time spent on site and bounce rate, but more importantly, it can hurt your search engine rankings as Google sees your website as not as relevant to users. An effective SEO strategy is a comprehensive one, which centrally focuses on the needs of your audience.

Some ways you can  improve your user experience:

1. Improve your load speed time - you can do this by reducing resource requirements - check out your load speed with Google’s page speed tool. 

2. Your content must be easy to understand, use, and navigate. 

3. Since more content consumed on mobile, your content must be clear and actionable, as well as relevant to the search query. 

4. Use shorter paragraphs with 2-3 sentences. Content that is easier to read and scan through is always more beneficial to the user than huge blocks of text. 

5. Understand the importance of color psychology in your design, but don’t go overboard.

Looking for more tips and tricks. Get Now: LSOIT Search Engine Optimization (SEO) Video Tutorials (DVD)

Eliminate Your Fear And Pick Up SEO Today!

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Wednesday, 20 September 2017

Pick up SEO Today

Thinking, "Why my website is not ranking high in Google?" Eliminate your fear and pick up SEO which plays a vital role for your business. Let’s look at the main reasons why SEO is so essential. Here are three reasons why all businesses should invest in SEO:

 1. Google is the New Yellow Pages

Before Google, most locally-focused businesses would rely on the Yellow Pages to make the phone to ring. Today, 97% of people search for local businesses online, and Google is by far the most attractive option. If you are not showing up on the first page of Google, you are missing out on new potential business - and those customers are going to your competitors instead.

 2. “Free” Traffic

Not many things in this world are truly free. Even when it comes to SEO, you will either need to invest some time and effort (if you manage it yourself) or some money (if you hire an agency or consultant to help with SEO). However, once your business is ranking on the first page of Google, you actually will receive a stream of free traffic to your website.

 3. Level Playing Field

Local SEO, in particular, is one area where small local businesses are on an equal playing field with larger, national companies. Moreover, if you implement Local SEO best practices, it is not uncommon to gain first-page rankings in as little as 30 days.

5 SEO Tips For Your Small Business

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Tuesday, 19 September 2017

Dos and Dont's of SEO


DO's: The Best Practices for Improving Your SEO

There are many SEO methods out there to increase search rankings and organic traffic to your website. Here are the three essential DO's you can start doing today.

DO: Use Unique, Fresh Content

Frequently updated website content offers search engines fresh content and sources of new information for their search requests. Simply put, if you update your site often with high-quality content, search engines will love you for it.

All of the content on your site should be unique and provide high-quality information that your audience is looking. Webmasters shouldn't be creating additional pages and content for the sake of getting more pages indexed – each page needs to offer something different, unique and relevant to your audience.

Major search engines including Google will devalue a page if the content is not relevant, or if it's not unique and appears on other websites first. It ensures that individual content creators gain the credit they deserve.

One way of providing regular unique content is by using a blog. Focus on creating posts around a keyword topic that is relevant to your industry. These posts can help you increase your organic traffic (blog posts can rank well) as well as provide Google with the high-quality content to offer to searchers.

DO: Have A Great User Experience

By definition, User Experience (UX) is all about providing the best possible experience to the consumer. As the use of machine learning increases, user signals will factor more prominently into search engine rankings.

Currently, a positive UX provides an indirect (but consistent) benefit on where a website will ultimately rank.

Problems with the User Experience could prevent businesses from reaching their potential in the organic search results and can also repress your conversion rate. Take a look at our article here on how an active UX can help increase conversions on your website.

If users visit your site & spend time engaging with your content and even come back again, consideration of all these metrics comes within Google's ranking algorithm. The websites that provide an excellent UX with quality & appropriate content, innovative design with a clear, structured navigation, are the kind which visitors will be returning to time and time again.

DO: Focus on Local Search

Be a step ahead of your competitors by focusing on local search, especially if you are a business that provides a local service. If you adopt a more locally-focused SEO blueprint, you're much more likely to appear higher in mobile search results when users are searching in your service area.

You can check out our Local SEO tips from the Main Street ROI team in this blog post. By undertaking various optimization techniques, such as building citations, verifying your Google My Business page and optimizing your website for geo-focused keywords, you can ensure that your Local SEO will be at the top of its game.

Don'ts: Black Hat SEO That Can Lead To Ranking Penalties

In recent years, Google has cracked down on the strategies used to "cheat" algorithms. As they began focusing on quality content, UX, and relevance, they were able to remove spammers out of the search results and rank informative, relevant content to searchers.

DON'T: Use Spammy Tricks

Spammy tricks never work in the long term and most of the time, not even for the near future. Google identifies the cause either manually or through an algorithm;  when Black Hat SEO technique becomes more mainstream. They then update the algorithm to either disavow the technique or only penalize websites that are trying to utilize it. If you are caught using it, this means you could hurt your rankings.

For example, you should never ‘stuff' keywords into any piece of content on your website. These keywords need to fit naturally into headings and copy on your site. Make sure you are careful when optimizing your pages as you don't want to receive a penalty from Google.

Instead of trying to cheat the system, being ethical from the start with your search engine marketing will ultimately pay dividends. Other spammy trick concern:

·      Doorway pages – creating low-quality websites solely for a link through to your site
·   Invisible text – using the same color font as the background color
·  Duplicate content – copying content from another source or having pages on your website which uses the same content

DON'T: Use Shady Link Building Schemes

Any links intended to manipulate a site's ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines. It can include any behavior that manipulates links directing to your site or external links leaving your site.

These types of links include:

·  Comment spam in Blogs
·  Article directory links
·  Hidden links (similar to invisible text, using the same color font as the background)
·  Buying expiring domains
·  Link farms


Today, following ethical SEO practices focused on Google's standards, and staying up to speed with the latest developments in ranking algorithms is the best way to ensure you avoid any SEO penalties and have the best chance of ranking for your top keywords."Blackhat" practices such as keyword stuffing and abusing link building are a thing of ignorance. Read more: How you can make use of SEO to Make Extra Income Through Affiliate Marketing

10 Best SEO Hacks to Boost YouTube Visibility

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Friday, 17 February 2017

YouTube Strategy

After doing lots of research on YouTube, I came to the conclusion with the best results for increasing the visibility of YouTube videos. At times you feel lazy to go through and do that needful task. So in order to make it fun loving- Assume you are on the mission of ' Increase Visibility ' and to clear each step you have to complete your mission. So, start your task now by reading these mission. You get rewards for completing each mission. Try it and all the very best. Please go step by step.. No cheating...

Mission#1-  Create a YouTube video of  5 minutes long.

If you have completed your Mission#1, then here's your reward.

congrats congratulations jumping joy way to gosmiley smilie emoticon animated animation gif photo: Cheerleader Cheerleading Smiley Smilie Emoticon Animated Animation Animations Gif cheerleader21.gifCongrats! You have become the  Field Marshal

Mission#2-  Make use of Keyword in the video filename.

If you have completed your Mission#2, then here's your reward.
congrats congratulations jumping joy way Congrats! You have become the General

Mission#3- Find the video keywords that have YouTube results on the first page of Google. You can also make use of Google Display Planner. But keep in mind Avg Monthly Search  for those keywords should be minimum 300.

If you have completed your Mission#3, then here's your reward.

congrats congratulations jumping joy way to gosmiley smilie emoticon animated animation gif photo: Cheerleader Cheerleading Smiley Smilie Emoticon Animated Animation Animations Gif cheerleader21.gifCongrats! You have become the Lieutenant General

 Mission#4-  Video Title should be at least 5 words long. Make use of keyword at the  beginning of the title.

If you have completed your Mission#4, then here's your reward.

congrats congratulations jumping joy way to gosmiley smilie emoticon animated animation gif photo: Cheerleader Cheerleading Smiley Smilie Emoticon Animated Animation Animations Gif cheerleader21.gifCongrats! You have become the Major General

Mission#5-  Make use of YouTube search auto suggest, also known as auto complete for better keywords.

If you have completed your Mission#5, then here's your reward.

congrats congratulations jumping joy way to gosmiley smilie emoticon animated animation gif photo: Cheerleader Cheerleading Smiley Smilie Emoticon Animated Animation Animations Gif cheerleader21.gifCongrats! You have become the Brigadier

Mission#6-  Make use of the Closed Caption feature. Captions are a great way to make content accessible to viewers. YouTube can use speech recognition technology to automatically create captions for your videos. These automatic captions are triggered by machine learning algorithms, so the quality of the captions may vary.

If you have completed your Mission#6, then here's your reward.

congrats congratulations jumping joy way to gosmiley smilie emoticon animated animation gif photo: Cheerleader Cheerleading Smiley Smilie Emoticon Animated Animation Animations Gif cheerleader21.gifCongrats! You have become the Colonel

Mission#7-  Write a super long video description. Use keywords in the description for better visibility and include keywords 3-4 times.

If you have completed your Mission#7, then here's your reward.

             congrats congratulations jumping joy way to gosmiley smilie emoticon animated animation gif photo: Cheerleader Cheerleading Smiley Smilie Emoticon Animated Animation Animations Gif cheerleader21.gifCongrats! You have become the Lieutenant Colonel

Mission#8-  Add Link of your Video in Email Signature

If you have completed your Mission#8, then here's your reward.

    congrats congratulations jumping joy way to gosmiley smilie emoticon animated animation gif photo: Cheerleader Cheerleading Smiley Smilie Emoticon Animated Animation Animations Gif cheerleader21.gifCongrats! You have become the Major

Mission#9-  Embed your video in Blog Post.

If you have completed your Mission#9, then here's your reward.

congrats congratulations jumping joy way to gosmiley smilie emoticon animated animation gif photo: Cheerleader Cheerleading Smiley Smilie Emoticon Animated Animation Animations Gif cheerleader21.gifCongrats! You have become the Captain

Mission#10-  Mention your Video on Quora and other Question & Answers Web Sites.

If you have completed your Mission#10, then here's your reward.

congrats congratulations jumping joy way to gosmiley smilie emoticon animated animation gif photo: Cheerleader Cheerleading Smiley Smilie Emoticon Animated Animation Animations Gif cheerleader21.gifCongrats! You have become the Lieutenant

Best tools for YouTube Video Advertising

                        For Keywords-     Keyword YouTube Tool, Display Planner
                        For Tags-             Tube Buddy

Bidding Strategies To Consider for Search Campaign Creation

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Monday, 16 January 2017

Whenever you start with PPC (Pay Per Click)  Ads, you have to keep in mind the business goal or objective for running the Ad Campaign.

Bidding Strategies

 Well, there are three types of Bidding strategies as follows:

1. Cost Per Click (CPC) Bidding
2. Cost Per Impressions (CPM) Bidding
3. Cost Per Acquisition (CPA) Bidding

1. Cost-Per-Click(CPC)  Bidding:

There are two types of CPC Bidding

a.) Automatic CPC Bidding: I personally recommend Automatic Bidding because it is the simplest and most common. Set a daily budget & Ads automatically manages bids to bring the most clicks possible.

b.) Manual CPC Bidding: It is the default strategy to manage max. Set the different bid for each ad group in campaign, or keywords, placements. 

2. Cost-Per-Impression (CPM) Bidding:

CPM Bidding focuses on the visibility of ads to increase awareness about brand/product. I would suggest making use of Facebook Advert instead of using CPM Bidding.

3. Cost-Per-Acquisition (CPA) Bidding:

CPA Bidding is used when the campaign is direct-response related. For ex, the campaign focuses on sign-ups or sales. 

Three factors required when using CPA Bidding:
a.) Enable conversion tracking.

b.) Campaign received at least 15 conversions in the last 30 days.

c.) Google Ads system requires this conversion history in order to make accurate predictions about future conversion rate.

Well, I would like to conclude with this, Depending on which networks your campaign is targeting, and whether you want to focus on getting Clicks, Impressions, or Conversions, you can determine which strategy is best for you. 

Best Effective way to Create a 2017 Digital Marketing Strategy That Works

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Saturday, 31 December 2016

In case you're not 100% positive about your Digital Marketing Strategy for 2017, then you have to stroll through the 4 stages in this article. These means are intended to guarantee you have the majority of your bases canvassed in your arrangement.

We don't have at whatever time to squander before the New Year so how about we make a plunge…

Marketing Strategies

Step 1. Do you Have Proper Tracking Set Up? 

The initial step is to survey your following. Do you have the vital following set up to quantify the adequacy of the greater part of your showcasing?

In the event that you do, then skip down to step 2. On the off chance that you have any uncertainty, then continue perusing on the grounds that there might be a few openings in your following that would keep you from settling on the best choices with your advertising effort.

To know for beyond any doubt you need to rundown the majority of the ways prospects get in touch with you before getting to be clients. For instance, here's a rundown of a portion of the basic techniques:
  •    Webforms 
  •    Telephone calls 
  •    Messages 
  •    Live talks 
  •    In-person visits 
  •    Online business deals 

For each of the strategies that prospects use to contact your business, you should answer the accompanying inquiry:

Could you track which advertising effort produced the lead or deal?

In the event that yes, then you have appropriate following set up. Assuming no, then you are very brave to do.

Kindly don't proceed onward to step 2 until you in any event distinguish where you require better following. At that point make it a need in Q1 2017 to connect the openings to your following. Else, you'll never know precisely what is working with your advertising and where you'll get the greatest blast for your financial plan.

Step 2. What's Currently Driving Sales? 

This sounds like such a straightforward question, yet much of the time it is difficult to reply. Do you know precisely which promoting directs are driving deals in your business?

In the event that you effectively finished stride 1, then you have the information to make sense of this.

Once more, it depends on your business and how deals are produced. For instance, a 100% web based business can track deals by basically utilizing Google Analytics. That is on account of all business move through the site and Google Analytics can see everything that is going on the site.

Be that as it may, if some of your deals are created by means of telephone calls or in-person visits, then you have to make this a stride further and utilize a framework to track your disconnected leads and deals. In particular, you'll require a CRM, client relationship administration device, or a spreadsheet to record the wellspring of your leads.

At that point you'll have the capacity to run reports to see which advertising channels are really driving deals.

Could you think about how you utilize this information in your advertising arrangement?

To begin with, you'll need to allot some of your 2017 spending plan to what's now working. That is an easy decision.

Second, you'll need to take out from your 2017 spending anything that has ended up being insufficient. Once more, I'm accepting you have following set up and can says with certainty where your deals are originating from. On the off chance that you can't, then lamentably you can't run this examination.

Step 3. Can You Improve Conversion Rates? 

Now, you ought to have your following set up (or you're at any rate attempting to settle it) and you have a smart thought for which showcasing channels are driving deals.

Presently it's a great opportunity to crush out much more deals from those showcasing channels!

To press more deals, you need to expand your transformation rates all through the business channel. A decent relationship here is to think about a long hose that you would use to wash your auto or join to a sprinkler. What happens if the hose gets a crimp?

The water quits streaming!

In the more awful case the water totally stops, yet in the event that the crimp isn't too awful then the dilute will simply ease back to a stream. We as a whole know the arrangement…

Recognize and dispense with the crimp.

The same is valid with your business pipe. You should first distinguish the crimp that is backing off your business change rates. This may be the business page on your site, or it could be the webform, or it could even be something off of your site like your business group.

Notwithstanding your correct deals channel, the procedure is the same. Experience every progression all the while, ascertain your change rates between key areas, and after that work to kill the crimps.

Step 4. Will You Increase Your Customer Value? 

This last stride is regularly disregarded while making a promoting arrangement. However, this one stage can without much of a stretch be the distinction amongst benefit and misfortune for certain advertising channels.

We should take a gander at an illustration…

One of our customers publicizes an item that is sold for about Rs.2000. On a normal month, the promotion battles we're overseeing create offers of that same item for a cost of about Rs.2500.

Hold up a moment… Why is this customer OK offering a Rs.2000 item when it costs Rs.2500 in advertisements?

The answer is found when you take a gander at client esteem. In this case, I just let you know the cost of one item. What I didn't let you know was that after this underlying buy, our customer offers extra items and administration, which brings about a normal aggregate client estimation of about Rs.3500.

Ok ha! Presently it bodes well why our customer is eager and cheerful to pay Rs.2500 to offer a Rs.2000 item.

Presently apply this to your business…

What else would you be able to offer your clients after the underlying buy that would expand the aggregate client esteem?

At that point once you have a response to this question, backpedal to step 2 to check whether there were any unfruitful promoting channels that would have been productive on the off chance that you had a higher client esteem. Those are the channels you can now retest once you've expanded your client esteem.

That is it!

You now have the 4 stages to make your 2017 digital marketing strategy.

Guide to Google Ads Extensions

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Wednesday, 2 March 2016

If you are considering to boost your paid search performance without working late in the office or increasing your budget, try applying for Ad Extensions. Not only do they require minimal set-up time, but they are also displayed at no additional cost.

It can be hard to decide which extensions to focus on, so I have created a list to help you decide which ones will work best for you:

Google Adwords Extension

*       Sitelink Extensions:

v  Sitelink Extensions allow you to advertise additional landing pages below your standard ad text.
v  Applying a few lines to your ad gives you more realistic on the SERP, assisting your ad to stand out against your competition.
v  Sitelinks also, allow the searcher an opportunity to go to a more precise page on your site.
v  Google has proved that adding sitelinks to your ads boost your click-through rate, even if people aren’t clicking the site link links!

*       Call Extensions:

v  Call Extensions allow you to integrate your phone number in your text ads.
v  It helps to make it easier for customers to contact you directly.
v  Depending on the device, the extensions will be presented differently.
v  On desktops and tablets, your phone number is applied alongside your text, whereas on high-end mobile devices, your ad will contain a “call” button.
v  With the advent of Enhanced Campaigns, Call Extensions have become increasingly refined by allowing you to measure phone call conversions
v  In addition to it also helps to view more extensive call reporting metrics.

*       Location Extensions:

v  It allows you to incorporate your business address and telephone number into your ad.
v  Don’t worry, you don’t have to waste any of your valued ad space!
v  The location extension adds an extra line to your ad & often contains a map reference.
v  You can add multiple addresses by associating your account to Google My Business.
v  On average, ads with location extensions see a 10% boost in click-through rate.

*       App Extensions:

v  App extensions allow you to connect to your mobile or tablet app from your text ads.
v  People Click either on your ad headline/ on a link to your app.
v  This is a great way to cater access to your website as well as to your app.
v  If your primary aim is to drive app downloads, app promotion ads (which connect to apps exclusively) might be the better option.
v  You can add app extensions to accounts, campaigns & ad groups.
v  You can build mobile-optimized app extensions to show on mobile devices or render specific app extensions on the devices that you choose.
v  If you create an extension for each app store, they will show the store link that corresponds to the customer's device, so someone on an iOS device will see your Apple App Store link.
v  Adding app extensions to your ad is free, but any clicks on the app extension will cost the same as clicks on the text ad (a standard CPC).

v  How to set up an app extension?

Before setting up an app extension, make sure that you have all these features:
      The mobile app that's live within Google Play or the Apple App Store
      The Package Name (Android) / App ID (iOS) for your mobile app
      The URL of the page within the app store where users can gain more about the app or Click to install

v  If you have all of the items above, you can add an app extension to the ads in your account, campaign or ad group.

*       Review Extensions:

v  The character limit on Review Extensions is 67 & that includes the name of the publication.
v  A review extension must be an accurate, credible, non-duplicative third-party review of the advertiser's business.
v  Like the rest of your ad text, your review extensions must observe with all Ads policies.
v  Review extensions also are accountable to the additional requirements described here.

*       Callout Extensions:


·         Callout extensions allow you to incorporate additional descriptive text in your standard text ad.
·         The rules that apply to text ads generally apply to callout extensions, too. 


·         The text for each callout must be 25 characters or fewer
·         Your callout text can't involve the following: exclamation marks, punctuation at the beginning of the text, repeated punctuation, or emoticons.
·         They don't allow duplication or repetition of callout text with other callouts, ad text, or sitelink text within the same ad group, campaign or at the account-level.
·         You can't use the keyword insertion feature within your callout text.


·         Callouts must be "family safe."
·         Any callout that contains "non-family" or "adult" content isn't granted.

¤      Callout extensions are similar to sitelinks but without the links.
¤      Google recommends that advertisers use callout extensions to draw attention to unique selling points and important product details and benefits.
¤      You can feature up to 4 callouts in your ad, each limited to 25 characters each & must have at least two callouts for them to display.
¤      The use of extensions improves the performance of your ads (including click-through rate) & gives you an opportunity to stand out with specific messaging in the search results.
¤      Bonus: it doesn’t cost any extra.

*       Structured Snippet Extensions:


·         Structured snippet extensions allow advertisers to describe features of a particular product or describe the range of products or services their business offers.
·         Structured snippets are subject to the same policies that apply to text ads & they must also meet the text, business & content requirements listed below.


·         Each snippet text value for a header must be 25 characters or fewer
·         Snippet text values can't involve exclamation marks, punctuation at the beginning of the text, repeated punctuation or emoticons 


·         Structured snippets must be "family safe."
·         Any structured snippet that contains "non-family" or "adult" content is restricted.


·         Structured snippet values must be relevant and match the selected header.
·         Note that structured snippet values that are not a segment of the set defined by the header will be disapproved.
·         Values must not contain any promotional text and must comply with the guidelines listed for each header below.

*       Automated Extension:

v  Consumer ratings
·         Campaign type - Search Network with Display Select - All features for Mobile/Tablet
·         Campaign type - Search Network only - All features for Desktop
·         Available - US, UK, Canada, Australia

v  Previous visits
·         Campaign type - Search Network with Display Select for Mobile/Tablet
·         Campaign type - Search Network only for Desktop
·         Available – Globally

v  Seller ratings
·         Campaign type - Search Network with Display Select - All features for Mobile/Tablet
·         Campaign type - Search Network only - All features for Desktop
·         Available - US, UK, DE, FR, AU, NZ, JP, and NL

v  Dynamic sitelink extensions
·         Campaign type - Search Network with Display Select - All features for Mobile/Tablet
·         Campaign type - Search Network only - All features for Desktop
·         Available – Globally

v  Dynamic structured snippets
·         Campaign type - Search Network with Display Select - All features for Tablet
·         Campaign type - Search Network only - All features for Desktop
              ·         Available - English (Global)
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