Guide to Google Ads Extensions

No comments

Wednesday 2 March 2016

If you are considering to boost your paid search performance without working late in the office or increasing your budget, try applying for Ad Extensions. Not only do they require minimal set-up time, but they are also displayed at no additional cost.

It can be hard to decide which extensions to focus on, so I have created a list to help you decide which ones will work best for you:


Google Adwords Extension


*       Sitelink Extensions:

v  Sitelink Extensions allow you to advertise additional landing pages below your standard ad text.
v  Applying a few lines to your ad gives you more realistic on the SERP, assisting your ad to stand out against your competition.
v  Sitelinks also, allow the searcher an opportunity to go to a more precise page on your site.
v  Google has proved that adding sitelinks to your ads boost your click-through rate, even if people aren’t clicking the site link links!

*       Call Extensions:

v  Call Extensions allow you to integrate your phone number in your text ads.
v  It helps to make it easier for customers to contact you directly.
v  Depending on the device, the extensions will be presented differently.
v  On desktops and tablets, your phone number is applied alongside your text, whereas on high-end mobile devices, your ad will contain a “call” button.
v  With the advent of Enhanced Campaigns, Call Extensions have become increasingly refined by allowing you to measure phone call conversions
v  In addition to it also helps to view more extensive call reporting metrics.

*       Location Extensions:

v  It allows you to incorporate your business address and telephone number into your ad.
v  Don’t worry, you don’t have to waste any of your valued ad space!
v  The location extension adds an extra line to your ad & often contains a map reference.
v  You can add multiple addresses by associating your account to Google My Business.
v  On average, ads with location extensions see a 10% boost in click-through rate.

*       App Extensions:

v  App extensions allow you to connect to your mobile or tablet app from your text ads.
v  People Click either on your ad headline/ on a link to your app.
v  This is a great way to cater access to your website as well as to your app.
v  If your primary aim is to drive app downloads, app promotion ads (which connect to apps exclusively) might be the better option.
v  You can add app extensions to accounts, campaigns & ad groups.
v  You can build mobile-optimized app extensions to show on mobile devices or render specific app extensions on the devices that you choose.
v  If you create an extension for each app store, they will show the store link that corresponds to the customer's device, so someone on an iOS device will see your Apple App Store link.
v  Adding app extensions to your ad is free, but any clicks on the app extension will cost the same as clicks on the text ad (a standard CPC).

v  How to set up an app extension?

Before setting up an app extension, make sure that you have all these features:
      The mobile app that's live within Google Play or the Apple App Store
      The Package Name (Android) / App ID (iOS) for your mobile app
      The URL of the page within the app store where users can gain more about the app or Click to install

v  If you have all of the items above, you can add an app extension to the ads in your account, campaign or ad group.

*       Review Extensions:

v  The character limit on Review Extensions is 67 & that includes the name of the publication.
v  A review extension must be an accurate, credible, non-duplicative third-party review of the advertiser's business.
v  Like the rest of your ad text, your review extensions must observe with all Ads policies.
v  Review extensions also are accountable to the additional requirements described here.

*       Callout Extensions:

v  POLICY

·         Callout extensions allow you to incorporate additional descriptive text in your standard text ad.
·         The rules that apply to text ads generally apply to callout extensions, too. 

v  TEXT REQUIREMENTS

·         The text for each callout must be 25 characters or fewer
·         Your callout text can't involve the following: exclamation marks, punctuation at the beginning of the text, repeated punctuation, or emoticons.
·         They don't allow duplication or repetition of callout text with other callouts, ad text, or sitelink text within the same ad group, campaign or at the account-level.
·         You can't use the keyword insertion feature within your callout text.

v  BUSINESS REQUIREMENTS

·         Callouts must be "family safe."
·         Any callout that contains "non-family" or "adult" content isn't granted.

¤      Callout extensions are similar to sitelinks but without the links.
¤      Google recommends that advertisers use callout extensions to draw attention to unique selling points and important product details and benefits.
¤      You can feature up to 4 callouts in your ad, each limited to 25 characters each & must have at least two callouts for them to display.
¤      The use of extensions improves the performance of your ads (including click-through rate) & gives you an opportunity to stand out with specific messaging in the search results.
¤      Bonus: it doesn’t cost any extra.

*       Structured Snippet Extensions:

v  POLICY

·         Structured snippet extensions allow advertisers to describe features of a particular product or describe the range of products or services their business offers.
·         Structured snippets are subject to the same policies that apply to text ads & they must also meet the text, business & content requirements listed below.

v  TEXT REQUIREMENTS

·         Each snippet text value for a header must be 25 characters or fewer
·         Snippet text values can't involve exclamation marks, punctuation at the beginning of the text, repeated punctuation or emoticons 

v  BUSINESS REQUIREMENTS

·         Structured snippets must be "family safe."
·         Any structured snippet that contains "non-family" or "adult" content is restricted.

v  CONTENT REQUIREMENTS

·         Structured snippet values must be relevant and match the selected header.
·         Note that structured snippet values that are not a segment of the set defined by the header will be disapproved.
·         Values must not contain any promotional text and must comply with the guidelines listed for each header below.

*       Automated Extension:

v  Consumer ratings
·         Campaign type - Search Network with Display Select - All features for Mobile/Tablet
·         Campaign type - Search Network only - All features for Desktop
·         Available - US, UK, Canada, Australia

v  Previous visits
·         Campaign type - Search Network with Display Select for Mobile/Tablet
·         Campaign type - Search Network only for Desktop
·         Available – Globally

v  Seller ratings
·         Campaign type - Search Network with Display Select - All features for Mobile/Tablet
·         Campaign type - Search Network only - All features for Desktop
·         Available - US, UK, DE, FR, AU, NZ, JP, and NL

v  Dynamic sitelink extensions
·         Campaign type - Search Network with Display Select - All features for Mobile/Tablet
·         Campaign type - Search Network only - All features for Desktop
·         Available – Globally

v  Dynamic structured snippets
·         Campaign type - Search Network with Display Select - All features for Tablet
·         Campaign type - Search Network only - All features for Desktop
              ·         Available - English (Global)

How to Submit Your Site to Search Engines

1 comment

Saturday 23 January 2016

Submit Site to Search Engines



I would highly recommend manually submitting your web pages to the search engines. It is being said that search engines gives no guarantee of ranking your web page because you have manually submitted. It is a tool that let search engines know that we have new information or update to share. 

I would definitely suggest to submit your web pages manually to Google, Bing, Yandex and Baidu as in light of the fact that they have made it clear that it is the thing that they incline toward. Search engines have implemented manual submission as a best practice to shield themselves from great levels of spam.

It is imperative to submit your web pages to all of major search engines because even though the other engines have less traffic than Google, still they have millions of users. When you submit a URL or domain name to the search engines, it can take about 2-4 weeks to get indexed. Sometimes your page will not get indexed after you submit it, if that occurs, wait 4  weeks and then resubmit the page again.

If you are not happy with your web page's ranking results, take a glance at what your competition is doing. Make sure twice that you are following the basic rules of search engine optimization.  Accordingly make changes to the page and resubmit it to the search engines. You can submit your web pages twice per month until you are listed in the major search engines' results.


How websites are submitted 

There are two basic techniques still being used today that would permit a webmaster to submit their web page to a search engine. They can either submit only one web page at once or they can submit their entire site at one time with a Sitemap. In short webmaster needs to do is to submit just the Home page of a website. With just Home page, most search engines are able to crawl a website, provided that it is well designed. 

Most of the website want to be listed in popular search engines because that's how many people start their search for a product. User seeks information on the web with the help of search engine. Websites that show up on the first page are usually called as Top 10.  

In order to acquire good placement on search results in various search engines, webmasters must optimize their web pages. This process is called as Search Engine Optimization. Many variables come into play such as placement and destiny of desired keywords, hierarchy structure of web page and the number of web pages that link to a given web page. The Google search engine also uses a concept known as Page Rank.

Page Rank depends on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes or links a page receives.

For Example: It also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance.

Best 5 Inbound Marketing Tools !

No comments

Sunday 27 September 2015

Inbound Marketing



Inbound Marketing:


  1. AB Testing Tool
    1. Visual Website Optimizer
    2. Google Website Optimizer 
  2. Landing Page Creation
    1. Unbounce 
  3. Web Analytics Tools
    1. Kissmetrics
    2. Mixpanel 
  4. Life Cycle Email tools
    1. Customer.io
    2. intercom.io 
  5. Visitor feedback tools:
    1. Google Analytics
    2. CrazyEgg 
    3. User testing

Top 15 SEO Tools of 2015

No comments

Friday 4 September 2015



Top 15 SEO Tools


  1. Seo Profiler : Better Rankings in Search Engines
  2. MOZ 
  3. Social Mention : Social Media Search and Analysis Platform that Aggregates User Generated Content 
  4. Google Alerts
  5. Copyscape.com : Copyscape Provides a Free Plagiarism Checker for Finding Copies of your Web Pages Online
  6. Majestic Seo : Link Intelligence database
  7. Whois : Lookup Domain Names Search, Registration and Availability
  8. Google Keyword Planner Tool 
  9. Web CEO 
  10. Screaming Frog
  11. Google Analytics
  12. Google Webmaster
  13. Siteliner.com :  Reveals key issues that affect site’s quality and search engine rankings
  14. DMCA : Digital Millennium Copyright Act
  15. WayBack Machine

Best Social Media Marketing (SMM) Tools to Try in 2015

1 comment

Saturday 29 August 2015

Social Media


Social Media Scheduling Tools –

·         buffer.com​​
·         tweetdeck.twitter.com (an official tool by Twitter to monitor and schedule tweets. Free version.)
·         hootsuite.com (for all channels, has both free and paid version)


Social Media Listening/Monitoring Tools –
·         tweetdeck.twitter.com(falls in this category too)
·         socialoomph.com


Social Media Data Trackers (for campaign results or competition analysis) –
·         hashtags.org
·         tweetarchivist.com
·         socialbakers.com (free and paid versions)


Social Media Benchmarking Tools -
·         klout.com (free version)
·         unmetric.com (paid version)
·         simplify360.com (paid version)
·         radian6.com (paid version)

Looking for Online Email Marketing Tools?

No comments

Saturday 22 August 2015

Email Marketing Tools


1. Mailchimp (Create, send and evaluate campaigns for free – 2000 subscribers)
www.mailchimp.com

2. Senderscore.org (Identify if the email engine is set well for performance & verify your domain reputation score – Free tool)
Senderscore.org

3. Mxtool (Are you on the blacklist? – find out – free tool)
http://mxtoolbox.com/blacklists.aspx and more

4. Who’s your registrar – not sure? find vital details related to your domain – Free Tool
http://whois.domaintools.com/ibm.com

5. SPF incomplete – Is it? Then use the following link and complete it. – Free Tool
https://www.microsoft.com/mscorp/safety/content/technologies/senderid/wizard/

6. Having trouble forming a headline? Quickly create catchy headlines for your blog or emails. – Free Tool
http://www.portent.com/tools/title-maker

7. Subject-Line Test – Free Tool
Subjectline.com

8. Pre-header visibility & Email Compatibility Check – 7 days free
https://litmus.com/email-testing/
http://www.contactology.com/ – Free


9. What are others mailing?- sneak peek into others email template, content & analytics.
http://emailinsights.com/ – 30 days free
whosmailingwhat.com/ – Premium tool and expensive

10. Which test won? A/B Tested HTML templates from various brands
www.whichtestwon.com

All you need to know about Google Page Rank!

No comments

Monday 10 August 2015

Google Pagerank


If you do SEO or are included either with Google or search, you will experience upon this topic eventually. You'll likely be confused by what exactly PageRank implies. To unwind that, here's the best guide for PageRank, intended for searchers & site owners alike.

PageRank is an algorithm which is used by Google Search to rank websites in their search engine results. 

According to Google:


PageRank works by counting the number and quality of links to a page to work out a rough estimate of however vital the web site is. The underlying assumption is that additional vital websites square measure possible to receive additional links from different websites.


PageRank may be a link analysis rule and it assigns a numerical weight to every part of a hyperlinked set of documents, like the worldwide net, with the aim of  "measuring" its relative importance at intervals the set. The rule is also applied to an assortment of entities with reciprocal quotations and references. 


PageRank results from a mathematical rule supported the web graph, created by all World Wide sites as nodes and hyperlinks as edges, taking into thought authority hubs like cnn.com or usa.gov. A link to a page counts as a vote of support. The PageRank of a page is outlined recursively and depends on the quantity and PageRank metric of all pages that link to that ("incoming links"). A page that's connected to by several pages with high PageRank receives a high rank itself.


One main disadvantage of PageRank is that it favors older pages. A new page, even a very good one, will not have many links unless it is part of an existing site (a site being a densely connected set of pages, such as Wikipedia).









x
Don't Miss
2015-2023 © All rights reserved. Crunch Digital
This website uses cookies to ensure you get the best experience on our website. Learn more
Got it!