How to Submit Your Site to Search Engines

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Saturday 23 January 2016

Submit Site to Search Engines



I would highly recommend manually submitting your web pages to the search engines. It is being said that search engines gives no guarantee of ranking your web page because you have manually submitted. It is a tool that let search engines know that we have new information or update to share. 

I would definitely suggest to submit your web pages manually to Google, Bing, Yandex and Baidu as in light of the fact that they have made it clear that it is the thing that they incline toward. Search engines have implemented manual submission as a best practice to shield themselves from great levels of spam.

It is imperative to submit your web pages to all of major search engines because even though the other engines have less traffic than Google, still they have millions of users. When you submit a URL or domain name to the search engines, it can take about 2-4 weeks to get indexed. Sometimes your page will not get indexed after you submit it, if that occurs, wait 4  weeks and then resubmit the page again.

If you are not happy with your web page's ranking results, take a glance at what your competition is doing. Make sure twice that you are following the basic rules of search engine optimization.  Accordingly make changes to the page and resubmit it to the search engines. You can submit your web pages twice per month until you are listed in the major search engines' results.


How websites are submitted 

There are two basic techniques still being used today that would permit a webmaster to submit their web page to a search engine. They can either submit only one web page at once or they can submit their entire site at one time with a Sitemap. In short webmaster needs to do is to submit just the Home page of a website. With just Home page, most search engines are able to crawl a website, provided that it is well designed. 

Most of the website want to be listed in popular search engines because that's how many people start their search for a product. User seeks information on the web with the help of search engine. Websites that show up on the first page are usually called as Top 10.  

In order to acquire good placement on search results in various search engines, webmasters must optimize their web pages. This process is called as Search Engine Optimization. Many variables come into play such as placement and destiny of desired keywords, hierarchy structure of web page and the number of web pages that link to a given web page. The Google search engine also uses a concept known as Page Rank.

Page Rank depends on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes or links a page receives.

For Example: It also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance.

Best 5 Inbound Marketing Tools !

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Sunday 27 September 2015

Inbound Marketing



Inbound Marketing:


  1. AB Testing Tool
    1. Visual Website Optimizer
    2. Google Website Optimizer 
  2. Landing Page Creation
    1. Unbounce 
  3. Web Analytics Tools
    1. Kissmetrics
    2. Mixpanel 
  4. Life Cycle Email tools
    1. Customer.io
    2. intercom.io 
  5. Visitor feedback tools:
    1. Google Analytics
    2. CrazyEgg 
    3. User testing

Top 15 SEO Tools of 2015

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Friday 4 September 2015



Top 15 SEO Tools


  1. Seo Profiler : Better Rankings in Search Engines
  2. MOZ 
  3. Social Mention : Social Media Search and Analysis Platform that Aggregates User Generated Content 
  4. Google Alerts
  5. Copyscape.com : Copyscape Provides a Free Plagiarism Checker for Finding Copies of your Web Pages Online
  6. Majestic Seo : Link Intelligence database
  7. Whois : Lookup Domain Names Search, Registration and Availability
  8. Google Keyword Planner Tool 
  9. Web CEO 
  10. Screaming Frog
  11. Google Analytics
  12. Google Webmaster
  13. Siteliner.com :  Reveals key issues that affect site’s quality and search engine rankings
  14. DMCA : Digital Millennium Copyright Act
  15. WayBack Machine

Best Social Media Marketing (SMM) Tools to Try in 2015

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Saturday 29 August 2015

Social Media


Social Media Scheduling Tools –

·         buffer.com​​
·         tweetdeck.twitter.com (an official tool by Twitter to monitor and schedule tweets. Free version.)
·         hootsuite.com (for all channels, has both free and paid version)


Social Media Listening/Monitoring Tools –
·         tweetdeck.twitter.com(falls in this category too)
·         socialoomph.com


Social Media Data Trackers (for campaign results or competition analysis) –
·         hashtags.org
·         tweetarchivist.com
·         socialbakers.com (free and paid versions)


Social Media Benchmarking Tools -
·         klout.com (free version)
·         unmetric.com (paid version)
·         simplify360.com (paid version)
·         radian6.com (paid version)

Looking for Online Email Marketing Tools?

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Saturday 22 August 2015

Email Marketing Tools


1. Mailchimp (Create, send and evaluate campaigns for free – 2000 subscribers)
www.mailchimp.com

2. Senderscore.org (Identify if the email engine is set well for performance & verify your domain reputation score – Free tool)
Senderscore.org

3. Mxtool (Are you on the blacklist? – find out – free tool)
http://mxtoolbox.com/blacklists.aspx and more

4. Who’s your registrar – not sure? find vital details related to your domain – Free Tool
http://whois.domaintools.com/ibm.com

5. SPF incomplete – Is it? Then use the following link and complete it. – Free Tool
https://www.microsoft.com/mscorp/safety/content/technologies/senderid/wizard/

6. Having trouble forming a headline? Quickly create catchy headlines for your blog or emails. – Free Tool
http://www.portent.com/tools/title-maker

7. Subject-Line Test – Free Tool
Subjectline.com

8. Pre-header visibility & Email Compatibility Check – 7 days free
https://litmus.com/email-testing/
http://www.contactology.com/ – Free


9. What are others mailing?- sneak peek into others email template, content & analytics.
http://emailinsights.com/ – 30 days free
whosmailingwhat.com/ – Premium tool and expensive

10. Which test won? A/B Tested HTML templates from various brands
www.whichtestwon.com

All you need to know about Google Page Rank!

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Monday 10 August 2015

Google Pagerank


If you do SEO or are included either with Google or search, you will experience upon this topic eventually. You'll likely be confused by what exactly PageRank implies. To unwind that, here's the best guide for PageRank, intended for searchers & site owners alike.

PageRank is an algorithm which is used by Google Search to rank websites in their search engine results. 

According to Google:


PageRank works by counting the number and quality of links to a page to work out a rough estimate of however vital the web site is. The underlying assumption is that additional vital websites square measure possible to receive additional links from different websites.


PageRank may be a link analysis rule and it assigns a numerical weight to every part of a hyperlinked set of documents, like the worldwide net, with the aim of  "measuring" its relative importance at intervals the set. The rule is also applied to an assortment of entities with reciprocal quotations and references. 


PageRank results from a mathematical rule supported the web graph, created by all World Wide sites as nodes and hyperlinks as edges, taking into thought authority hubs like cnn.com or usa.gov. A link to a page counts as a vote of support. The PageRank of a page is outlined recursively and depends on the quantity and PageRank metric of all pages that link to that ("incoming links"). A page that's connected to by several pages with high PageRank receives a high rank itself.


One main disadvantage of PageRank is that it favors older pages. A new page, even a very good one, will not have many links unless it is part of an existing site (a site being a densely connected set of pages, such as Wikipedia).









Basic Guide to Google's EMD Algorithm Update!

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Friday 10 July 2015

Exact Match Domain

The EMD Update — for "Exact Match Domain" — is a channel Google launched in September 2012 to keep low quality sites from ranking admirably basically in light of the fact that they had words that match hunt terms in their area names. At the point when a new EMD Update happens, sites that have enhanced their content may recover great rankings. New sites with poor content — or those beforehand missed by EMD — may get redhanded. Also, "false positives" may get released. Our most recent news about the EMD Update is underneath.

Google has unleashed yet another algorithm as a major aspect of a series of updates that are gone for giving clients better search items and experience. This time, Google's redesign, named the "EMD update," concentrates on freeing the SERPs of spammy or low-quality "exact match" domains.

For quite a long time, SEOs have known the benefit of enrolling domain names that utilize precisely the essential words that a site is optimizing for. Case in point, if a webmaster needed a simple way to the highest point of the indexed lists for the keyword "Marketing Earth," he or she would endeavor to enlist the domain www.marketingearth.com.

Exact match domains have dependably had a colossally positive effect on rankings. Fortunate proprietors of exact match areas for profoundly trafficked keywords have since quite a while ago delighted in simple rankings and the abundance of very focused on organic search traffic that outcomes. In any case, for reasons unknown, exact match domains are frequently exceptionally spammy.

The greater part of them need quality content and rather, are loaded with keyword-rich, futile articles that look incredible to a web crawler bug, yet are pointless to human perusers. Proprietors of these sites adapt them with advertisements and member links, looking after the cash and nothing for the client experience.

Presently, with the EMD algorithm update, Google has repudiated the long-standing positioning support gave by exact match areas trying to level the playing field, expel spammy sites from its list items, and yield a considerably more characteristic and semantic method for giving data through search.

What is Google's EMD Algorithmic Update?

Furthermore, how can it work? As per Matt Cutts through his tweet on September 12, EMD is situated to "reduce low-quality 'exact match' domains in list items."

It's still early, however it appears that its not proposed to wipe the search results altogether clean of websites with spammy domain names. Maybe, its planned to hold the list items under wraps for anything that could destroy the client experience.

Besides, Danny Sullivan of SearchEngineLand composed that Google affirmed that the EMD algorithm will run occasionally, so that those that have been hit stay separated or have an opportunity to escape the channel, and catch what Google what may have missed amid the last overhaul.

No doubt that Google needs its search results to be regular and free of control. What used to be one of the business' most intense ranking strategies is currently something that could endanger a site's chances for search perceivability.

Who Got Hit (and Why Should You Care)?


As indicated by the information introduced by SEOMoz, 41 EMDs from their information set of 1,000 SERPs dropped out of the main 10, with new ones seeing a precarious decrease in their rankings.

While it is clear that the EMD overhaul targets sites with exact match keywords, it seems to be extra websites that have solid brand acknowledgment and fantastic content. Websites with exact match domains that are prone to be hit are those that were clearly obtained or enlisted only for the sole purpose of positioning a site to make pain free income.

How does Google separate between low-quality EMDs and fantastic EMDs?

Right now, this inquiry is interested in theory, yet I think Google presumably utilizes the same trust pointers as it uses for whatever other site: links and social signs. Moreover, Google is improving at figuring out if on location content is low quality or high caliber with no other trust pointers.

Content that uses fitting content designing, language structure, and spelling will be reviewed higher, as will content that utilizes valuable inner and outside linking. The destination of the outer links matter, as well. Links to domains that Google considers low-quality or spammy or in a "terrible neighborhood" will really bring about your content to lose focuses in the positioning calculation.

By what method would I be able to recuperate or guarantee my EMD site doesn't get hit by the new EMD calculation?

Here's an orderly process for shielding (or recouping) your EMD space:

Step 1: Remove or enlarge all content on your EMD site that could be thought to be low quality. Ask yourself whether the content is composed for web search tools or gives certifiable quality to your perusers. Be fair.

Step 2: Get an inbound links profile review to distinguish spammy inbound links that could be yielding negative trust signs to Google, then participate in a link evacuation battle to endeavor to evacuate whatever number of them as would be prudent.

Step 3: Add social offer catches to the majority of your content, in the event that you don't have them as of now.

Step 4: Get in a routine of consistently including new, amazing content to your site (more is constantly better, however I suggest once per day). In the event that you don't have room schedule-wise to compose your own particular content, outsource it to an expert author.

Step 5: Engage in a SEO external link establishment crusade to expand your site's validity and power. Visitor blogging administrations are accessible to help with quality, moral third party referencing strategies that are supported by Google and Bing.

Step 6: Engage in an online networking advertising battle to increase "social evidence" through social signs.


What's on the horizon?


We can think about the EMD redesign as a sidekick upgrade for Panda and Penguin. Review that the Panda redesign particularly targets websites with low quality or dainty content. With the EMD intermittently "filtering" Google's record for spammy space names alongside Panda doing its employment, we'll soon see the SERPs populated with more significant and superb sites.

We'll likewise keep on seeing huge amounts of squandered exertion put into SEO methodologies that were once acknowledged and functioned admirably, yet are currently relics of times gone by. I envision it'll take months or years before numerous people quit sustaining obsolete strategies and procedures.

What is an Exact-Match Domain?


An exact match space is an domain name that precisely coordinates the searched keyword phrase of a client and contains no dashes. Case in point, on the off chance that you look Google for the keyword phrase "bottles," then bottles.com would be the exact match area name.

Cases of Exact-Match Domains


The most flawless sample of an exact match space name is a solitary nonexclusive word that characterizes an item, administration, or industry, however exact match domain names reach out to different words – regularly called long-tail search queries.

A huge number of illustrations exist for both single and various words and they are possessed by little and expansive organization.

What Everyone Ought To Know About Google Hummingbird

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Tuesday 30 June 2015

Google HummingBird



Google Hummingbird is a search algorithm utilized by Google. It is basically derived from being " precise and fast".

Google began utilizing Hummingbird about August 30, 2013 and reported the change on September 26 on the eve of the organization's 15th anniversary.

The Hummingbird redesign was the first significant update to Google's search algorithm since the 2010 "Caffeine Update", yet even that was constrained fundamentally to enhancing the indexing of data as opposed to the sorting of data. Google search chief Amit Singhal expressed that Hummingbird is the first significant redesign of its type since 2001.

Conversational search influences natural language, semantic search and more to enhance the way search queries are parsed. Unlike previous search algorithms which would concentrate on every individual word in the search query, Hummingbird considers every word additionally how every word makes up the sum of the query — the whole sentence or discussion or significance — is considered, as opposed to specific words.

Much like an expansion of Google's "Knowledge Graph", Hummingbird is gone for making interactions more human — equipped for comprehension the ideas and relationships between keywords.

Hummingbird places more noteworthy accentuation on page content making search results more applicable and germane and guaranteeing that Google conveys clients to the most fitting page of a site, instead of to a landing page or top level page.


SEO got little changes with the expansion of Hummingbird, however the more top ranking results are ones that give regular content that peruses conversationally.  While keywords inside of the query still keep on being vital, Hummingbird adds more quality to since a long time ago tailed keywords — adequately pander to the optimization of content instead of just keywords.  Webmasters will now need to cater towards questions that are solicited normally; with the developing number from conversational inquiries — to be specific those utilizing voice search, focusing on expressions that begin with "Who, Why, Where, and How" will demonstrate useful towards SEO. Utilization of Keyword Synonyms have additionally been upgraded with Hummingbird; as opposed to posting results with precise phrases or  keywords.
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