7 Tools to Amp Up Your Google+

Google+ provides quite an few helpful tools, a number of that are listed here −

DoShare − it's a Google Chrome extension that allows you to write and schedule your updates on Google+ Page.

SproutSocial − it's a management tool that allows you to manage social networking sites like Twitter, Facebook, Google+, etc. for your web site.

Buffer − You can schedule your updates in a very buffer calendar to line up and organize your posts.

Hootsuite − It's a social media dashboard that enables you to schedule, create, and keep track of your content. you'll manage multiple streams in one place.

Rival IQ − It's a challenger analysis tool that allows you to monitor your flow on Google+ thus on allow you to create the foremost of Google+.

Circle Count − It helps you explore circles and communities for your whole. It permits you to live the effectiveness of your content.

Circloscope − It helps to filter, remove, and un-circle inactive users. it's accessible in paid and free versions.

Everyone In The Digital World Should Know the Basic !

Algorithm:      A formula that the search engines use for ranking functions.


Call to action:  A desired action that you just wish your visitant to require (ex: to shop for something). 


Click Fraud:   A term that describes clicks to your PPC campaign with malicious intent.


Conversion rate aka conversions:  The relationship between visitant to  website and actions thought-about to be a "conversion," like a purchase or request to receive more data.

CTR: Click-through rate (CTR) is a method of measuring the success of an online advertising campaign for a selected website as well as the effectiveness of an email campaign by the amount of users that clicked on a particular link.

Hits:  A term which is used to describe the quantity of traffic that an internet site receives, specifically one request from an internet browser for one item from an internet page. A web surfer visiting one website with four graphics would cause 5 hits to be recorded, one for the page and 4 for the graphics.


Backlink: A link pointing to your website


Organic Results: Search engine results for free listings and also known as Natural Results. 


PageRank (PR): A Formula developed by Google to work out an internet pages link popularity. 


PPC:  Pay per click (PPC), conjointly known as Cost per click, is a web advertising model accustomed direct traffic to websites, during which advertisers pay the publisher (typically a web site owner) once the ad is clicked. 


ROI: Return on investment (ROI) is that the profit to the capitalist ensuing from an investment of some resource. A high ROI suggests that the investment gains compare favourably to investment value. As a performance live, ROI is employed to gauge the potency of an investment or to check the potency of variety of various investments.


SEO: Search Engine Optimization and associated with increasing a websites natural rankings. 



SEM: Search engine marketing - a great combination of SEO and Paid Search  
          (such as PPC). 


SERP: Search Engine Results Page (SERP) is that listing of results which came by a search engine in response to a keyword query. The results commonly embrace an inventory of things with titles, a relevance the complete version, and a brief description showing wherever the keywords have matched content within the page. A SERP might confer with one page of links came, or to the set of all links came for a search query


Web Spider: Web crawler is an Internet bot which systematically browses the World Wide Web, usually for the aim of Web indexing. A Web crawler may also be called a Web Spider.



Targeted Traffic:  Targeted Traffic consists of pre-selected visitors incoming at a web site who have already expressed an interest within the site’s subject. The alternative would be a visitor arbitrarily or accidentally incoming at a website essentially longing for some thing else. There are many ways to accumulate Targeted Traffic, some free, some ought to be obtained like PPC advertising. Important is that the more you have to pay to obtain traffic, the more targeted it has to be for your campaign to run profitable.

The History Of Optimized Keywords !

A keyword may be a term that is used to match with the question, an individual enters into a search engine to search out specific data. Most of the people enter search phrases that contain 2 to 5 words. Such phrases are also known as search phrases, keyword phrases, question phrases, or simple keywords. Smart keyword phrases are specific and descriptive.

The following ideas associated with keywords, facilitate in optimizing the keywords on an internet page.

Keyword Frequency

This is calculated as however usually will a keyword seem in a web site title or description. You don't want to go overboard with frequency, however, as on some engines, if you repeat a word too over and over, you're being penalized for "spamming" or keyword stuffing.

In general although, repeat your keyword within the document as over and over as you'll be able to escape with, and up to 3-7 times in your list of meta-tags.

Keyword Weight

It refers to range the number of keywords showing on your website compared to the entire number of words showing there on the same page. Some search engines contemplate this whereas decisive the rank of your web site for a specific keyword search.

One technique that always works well is to make some smaller pages, typically simply a paragraph long that emphasizes a specific keyword. By keeping the general variety of words to a minimum, you'll be able to increase the "weight" of the keyword you're accentuating.

Keyword Proximity

It refers to the location of keywords on an internet page in regard to one another or, in some cases, in regard to alternative words with an identical that means because of the queried keyword.

For search engines, that grade a keyword match by keyword proximity, the connected phrase home loans can rank a citation that mentions home mortgage loans assumptive that you just area unit looking just for the phrase "home loans".

Keyword Prominence

It is a live of however early or high on a page, the keywords area unit found. Having keywords within the 1st heading and within the 1st paragraph (first twenty words or so) on a page are best.

Keyword Placement

Where your keywords are placed on a page is extremely necessary. as an example, in most engines, inserting the keywords within the title of the page, or within the Heading tags can provide it a lot of relevance. On some engines, inserting keywords within the link text, the half that's underlined on the screen in a very browser, will add a lot of relevance to those words.

Best Places to Place Keywords

Here is a list of places where you should try to use your main keywords.

• Keywords in the <title> tag.
• Keywords in the <meta name="description">.
• Keywords in the <meta name="keyword">.
• Keywords in <h1> or other headline tags.
• Keywords in the <a href="http://yourcompany.com">keywords</a> link tags.
• Keywords in the body copy.
• Keywords in alt tags.
• Keywords in <!-- insert comments here> comments tags.
• Keywords in the URL or website address.

Finding Keywords

There are many various ways in which to seek out keywords for your web site. Some smart keyword ideas are:

•   The potential words, folks would use to seek out your product or service.
•   The problems that your prospective customers might attempt to solve along with your product or service.
•   Keyword tags on competitor's websites.
•   Visible page copy on competitor's websites.
•   Related search suggestions on high search engines.
•   Using an internet tool like Google Keyword Tool
•   By analyzing your web site rigorously and looking for correct keywords. This task are often    done by skilled SEO copywriters.
•   Pay attention to stemming for your keywords - notably to what the foundation word is and  what  Google considers to be a match for that word, once optimizing pages over time.
•  You can do group action to spot correct keywords for your web site.

What is Word Stemming?

Google uses a feature known as word stemming that enables all types of the word - singular, plural, verb type similarly as similar words to come back for a given search question.

So if somebody varieties in "house plans", not solely the pages that are optimized for that phrase however the pages that contain all variations of that phrase come back. as an example, "house plan", "house planning", "house planner".

I hope you have got some understanding of keywords and you furthermore might knowledge to spot them and wherever to use them. the subsequent chapter explains a way to optimize meta-tags for higher results.

Introduction to Digital Marketing

Digital Marketing

Digital marketing is changing into a priority for businesses round the world because more people are using the internet. 

It is the strategy of integrating platforms and customers’ experience through a digital channel.

 It offers the prospect of increasing and improving the interactions and relationships with current and prospective customers through, for example, social networking sites, mobile applications (apps) and instant messaging systems.