Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

History of Facebook Marketing !!

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Thursday, 7 May 2015

Facebook is a social networking service provider. It allows you invite and connect with friends, like and comment, send messages and pictures or share them. Facebook has seen excellent growth since its initiation and is poised to maintain its supremacy in Social Networking.

History of Facebook

Facebook was founded by Harvard student "Mark Zuckerberg" on 4th February 2004. In May 2007, Facebook opened up its developer platform to allow third-party developers to form applications and widgets that, once approved, could be assigned through the Facebook community. In May 2008, Facebook engineers declared Facebook connect, a cross-site action that allows users to publish on third-party sites in their Facebook newsfeed. The site was modernized in late 2008, intended to integrate the website and make it easier to see what friends were doing.

What is Facebook Marketing?

Facebook is undoubtedly the most well-known social media platform available with many advantages associated with it. It is basically a social networking site which can be used as a handy tool for promoting and advertising a business. Facebook can be used to market a company, promote a brand or create awareness about a service or a product.
Facebook Marketing

Success with this form of marketing requires more than a fan page and a few friends. When used efficiently, Facebook marketing can provide a business with exciting benefits and results. It can empower businessmen to greatly improve their brand awareness and reach out to a wider audience.

What Everyone Ought To Know About SMO & Brand Awareness?

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Wednesday, 6 May 2015

SMO Strategy for Business

Search Engine Optimization

A wisely enforced Social Media Optimization (SMO) strategy will provide a nice boost to your business. To draw most profit out of Social Media, you wish to set clear and well-defined business goals and objectives. The subsequent points are the backbone of any well-laid SMO strategy −
  •  Set measurable and doable goals.
  •  Know your customers.
  •  Research over market and trends.
  •  Explore additional social networking platforms. Replicate your presence on all.
  •  Choose core topics associated with your business. Use them in content.
  •  Set Social Engagement parameters.
  •  Plan your resource use.
  •  Track your results.

SMO − Key Concepts

  • Aim for building name by describing yourself as a trusted source or business.
  • Encourage more engagement and sharing.
  • Be an accredited name in your industry.
  • Gear up originality.
  • Keep it social.
  • Master over your media platforms.
  • Optimize every single point that slow down your efforts.

Brand Awareness

Brand Awareness

Brand awareness is a degree to which your brand name is famous. Brand name strengthen the customers’ trust. So, it is essential that your brand name overshadows your products. Advertising the brand name helps your business build and get over outmoded business state.
Social Media Marketing can benefit you in branding your business. It benefit you increase your public profile as well. All you want is to
  • Select the right Social Media Channel for your business.
  • Finalize a social content strategy.
  • Make a strong content strategy.
  • Participate in good consultation with your customers to let them feel more connected.
  • Keep record of all key metrics like potential reach, conversation share, links, etc.

Social Engagement

Social Media Engagement is that method of reaching out to promising customers and interacting with them through Social Media. It is mainly done in order to draw attention towards a specific product or a service. It is a two-way medium where a consumer can share a pleasant relationship with the vendors.To achieve optimum reach, you have to interact with your audience. It possibly can be a relentless job. To grab a lot out of less, you have to strategize your social media engagement norms.
  • Use 'Social Channels' to reach out fans.
  • Use Social Media platforms to announce any event you are organizing.
  • Entertain Posts your audience is posting.
  • Use Social Media Circles to participate in valuable and educational conversations.
  • Participate in Social Media groups.
Measure your commitment level to trace your engagement efforts. It is fundamentally a ratio between the social platforms that you use and the social platforms that you don't use to engage. The higher is the level, the stronger is your bonding with the audience.

The Amazing World Of Social Media Marketing

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Thursday, 30 April 2015

Business in today’s day and age is dominated by customers and their demands. Folks choose to see referrals, reviews over Google search results, or an internet site before buying a product. To face the flow, we'd like to be told what folks say regarding usYou wish to actively participate in relevant communities to move and influence lotsYou wish to have interaction with social media to manage your online name. Social media promoting is a necessity to focus on a wider client base and expand your business.

Social Media promotion is the activity of driving web site traffic through social media sites.

What is Social Media?

Social Media may be a platform that lets us participate in social networking. We are able to share our posts on numerous social media platforms to boost business visibility. Nowadays it's the simplest supply for news updates, marketing, education, and recreation.

Social Media

History of Social Media Marketing

Social Media looks to be a new trend, however, its roots stretch to the start of PC Era. What we have a tendency to see nowadays is that the results of centuries-old social media development. Usenets, that were launched in 1979, was the primary ancestor of social media and therefore the journey from Usernets to Facebook could be a long one. Usenets allowed users to post on newsgroups. It had been followed by Bulletin Board Systems (BBS) that allowed users to log in and move. Online services like progidy were the precursors to BBS. When online services, net relay chat came into light that gave way to instant electronic communication.

In the 90s, dating sites and forums were on peak, which led to the growth of social networks. However, they failed to let users build friend lists. Six degrees launched to beat this feature. It allowed profile creation and listing pears. It had been purchased and pack up when enjoying it for a decade. Blogging emerged during this part, making a sensation in social media. It's well-liked even nowadays. Different sites like BlackPlanet (African-American Social Website) and MiGente (Latino) cropped up having provision to make profiles and add friends.

Modern social networks came into image post-2000. Apple launched its Friendster in 2002. It's legion users. Hi5 and Linkedin were launched in 2003. Linkedin could be a ground for professionals to achieve resolute each other. MySpace conjointly originated in 2003 and has become accepted by 2006. Equally, Facebook was launched in 2004 and surpassed MySpace, Orkut, Multiply, etc., and remains increasing. This decade conjointly formed media sharing platforms like Photobucket, Flickr, Youtube, Instagram, etc., along with news and bookmarking platforms like Digg and Delicious.

Since 2000, Social Media has bloomed to the horizon and remains increasing limitlessly. Ahead of media sharing, several different portals that give period updates were introduced, for instance, Twitter, Tumblr, etc. In 2007, Facebook launched its advertising system.

Importance of Social Media

The importance of social media is undebatable. It's a robust channel of marketing − a game-changer for any business. It provides us the pliability to speak at both personal as well as business levels.
Business homeowners will improve search rankings, leads, sales, and traffic victimization search media. this will be done at reduced promoting expenses. Besides business, it's a cool platform to attach with friends and dear ones.

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