If you’re a newbie to digital marketing, let me present you to Search
Engine Optimisation (SEO) which serves as STARTERS of Digital Marketing. As
SEO keeps on changing and updating, and it's hard to keep up with the lingo!
Use our jargon buster to help you understand SEO in-depth!
200 OK - The file request was a success.
Suppose a page/ image found and appropriately loaded in a browser. Some sick, developed content management systems return 200 status codes alike when a file does not exist. The proper return for the file not found is a
404.
301 Moved Permanently - The file moved permanently to a new location
The best-preferred procedure of redirecting for most web pages. If you will
move an entire site to a new position, you might run a file/ folder first,
and then if that ranks well, continue with affecting the entire site. It
might take anywhere from a few days to a month depending on your site
authority and crawl frequency.
302 Found- Requested URL has altered with another URL
As it relates to SEO, it is usually best to dodge using 302 redirects. Some search engines strive with redirect handling. Because of a poor altering of
302 redirects, some search engines have acknowledged competing businesses to steal the listings of competitors.
404 Not Found - The server could not find the URL
Some content management systems send 404 status codes when documents exist.
Ensure files that exist to give a 200 status code, and requests for records that do not exist give a 404 status code. You may also want to audit with your host to see if you can arrange a custom 404 error page which makes it effortless for site visitors to.
1. View your most famous and most relevant navigational options
2. Report navigational problems within your site
Search engines demand robots.txt file to detect what portions of your site they allow to crawl. Many browsers require a favicon.ico file when loading your site. While neither of these files is necessary, generating them will help keep your log files clean so you can target on whatever other errors your site might have.
