Showing posts with label Email Marketing. Show all posts
Showing posts with label Email Marketing. Show all posts

5 Reasons Why Email Marketing is still Alive!

No comments

Saturday 23 September 2017

Email Marketing



Email marketing and newsletters have experienced a triumphant resurgence in the past few years. Email is often an organized counterpoint to the endless, uncurated streams of information found elsewhere online.

Every few years a new platform or technology arrives which threatens to kill email but each time email prevails.

Here are five reasons email and email marketing continue to reign:

1. Almost Everyone Uses Email

Email dominates the digital economy. It remains the go-to messaging platform for nearly everything, from Amazon to the IRS. In fact, according to Hubspot, 91% of consumers use email. In the B2B space, email is particularly high, 73% of businesses use it as their primary form of communication.

Regardless of which industry or space you are in, the overwhelming majority of your customers rely upon email.


2. Email Engagement Remains Strong

Being the dominant digital messaging platform for 40 years is self-reinforcing; we treat our email as authoritative because it has been like that. This state of mind means that we are much more likely to act upon our emails when compared to other forms of digital marketing or advertising. Email marketing remains high because most people pay close attention to their email, and thus act upon it more often.


3. Email Marketing is Affordable

In the last 4-5 years, email marketing services have become both efficient and affordable. The popular platform MailChimp comes standard with all sorts of smart functionality like automation as well as robust analytics. This feature was once the domain of elite and expensive enterprise email platforms, and now it is available for as little as $10 a month. MailChimp also has a limited plan that 's free.

The lower price point available on email marketing platforms makes it an approachable way for startups and small businesses alike to create a robust marketing strategy while operating on a minimal budget.

Long story short, email marketing is a channel which done for a minimum price.



4. Email Marketing Provides Valuable Analytics


Email marketing creates a feedback loop with your customers. After deploying the campaign, its efficacy quickly determined via analytics. Run enough campaigns, and you can narrow down the factors that influence an email’s resonance with your subscribers. Open rates, click through rates and other KPIs usually take the temperature of your audience.

This feedback curve can be extremely valuable, providing you with a constant stream of actionable business information. This information keeps your business customer-centric and forward-looking.


5. It is Quick

More than 50% of emails open on mobile devices, often within minutes of receiving them which means email marketing has a prompt and direct line to customers. Use this wisely, and your business can forge a strong and immediate connection with their clients.


Conclusion

The reason why email marketing is alive and well is that it remains useful, cheap, quick and insightful. An email marketing program almost always helps to evolve businesses and forge a deeper connection with an audience. Email marketing will remain an essential piece of digital marketing for a long time to come.

Looking for Online Email Marketing Tools?

No comments

Saturday 22 August 2015

Email Marketing Tools


1. Mailchimp (Create, send and evaluate campaigns for free – 2000 subscribers)
www.mailchimp.com

2. Senderscore.org (Identify if the email engine is set well for performance & verify your domain reputation score – Free tool)
Senderscore.org

3. Mxtool (Are you on the blacklist? – find out – free tool)
http://mxtoolbox.com/blacklists.aspx and more

4. Who’s your registrar – not sure? find vital details related to your domain – Free Tool
http://whois.domaintools.com/ibm.com

5. SPF incomplete – Is it? Then use the following link and complete it. – Free Tool
https://www.microsoft.com/mscorp/safety/content/technologies/senderid/wizard/

6. Having trouble forming a headline? Quickly create catchy headlines for your blog or emails. – Free Tool
http://www.portent.com/tools/title-maker

7. Subject-Line Test – Free Tool
Subjectline.com

8. Pre-header visibility & Email Compatibility Check – 7 days free
https://litmus.com/email-testing/
http://www.contactology.com/ – Free


9. What are others mailing?- sneak peek into others email template, content & analytics.
http://emailinsights.com/ – 30 days free
whosmailingwhat.com/ – Premium tool and expensive

10. Which test won? A/B Tested HTML templates from various brands
www.whichtestwon.com

What are Lifecycle Emails?

No comments

Tuesday 26 May 2015


Lifecycle Emails

What are Lifecycle Emails?

Lifecycle Emails are fundamentally consent based emails that offer worth to your clients. At the point when your clients sign-up for your item or administration, you can provoke them for these email memberships.

eNewsletters are commonly conveyed week by week or month to month. We should take a look at when and why you can send these emails.

How do Lifecycle Emails Work?

These are messages with instructive content in them for new clients. By instructive content, that mean certain bits of knowledge, procedures or skill's that you as a business offer to your clients all together help them with their tasks.

For example, suppose you are an eLearning organization which offers training software to organizations. You can make lifecycle emails, which give your clients supportive methodologies in overcoming training related difficulties, such as decreasing expenses and sparing representative work-hours. You can spread these life-cycle emails through the span of a week, month or even a year.

Advantages of Using Lifecycle Emails


The advantages of coursing lifecycle emails are complex. Since lifecycle emails are focused for your new clients, their essential objective is to drive your business pipe. However, you are not straightforwardly pitching your clients an item or an administration. Rather, you are attempting to offer them value, so they take a gander at you as thought pioneers in the business. In that sense, it is a greater amount of brand building however one that tenderly pushes your clients towards a deal.

Email Marketing Campaign

No comments

Sunday 19 April 2015


Email Marketing is an essential part of engaging and targeting prospects and clients online.I have come across a Subject Line online Website which will help you to know the score of your subject line for Email Marketing Campaign. Subject Line is essential for any Email Marketing Campaign. Only subject line and content can drive customers to open the mail and read about it. I tried my first infographic on Email Marketing. 
Email Marketing Infographic

Please share your views on it.
x
Don't Miss
2015-2023 © All rights reserved. Crunch Digital
This website uses cookies to ensure you get the best experience on our website. Learn more
Got it!