In Google Analytics, you need to get no less than 56/70 questions right for a passing review of 80%.
I fizzled in first endeavor, so I began contemplating PDF truly which was provided by Google and afterward begun making my notes for Analytics examination. Despite the fact that it set aside quite a while for me however at last in my second endeavor I passed it with a 86 %
I don't support tricking. Sharing is CARING !
The accompanying are questions I finished amid the exam both the first and second time.
Note: I have utilized this as a study direct and denoted the answers, in the event that you take a Google Analytics Exam utilizing precisely as the answers as they show up here, you are not thinking from your end then you will fizzle.
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Which of the following would you use to show two date ranges
on the same graph?
a.
secondary dimension
b.
pivot table
c. date comparison
d.
motion chart
e.
plot rows
Which of the following would be most useful for optimizing
landing pages?
a.
Unique Visits
b.
Visits
c.
Pageviews
d. Bounce Rate
e.
Unique Pageview
When configuring a
goal, why is it useful to assign a goal value?
a.
to determine the conversion rate
b.
to calculate ecommerce metrics
c. to attribute monetary value to
non-ecommerce conversions
d.
to determine the popularity of each of your
pages
Which of the following would be most useful in measuring how
many days passed between the first visit to a site and the eventual conversion?
a.
Assisted/Last Interaction Conversions
b.
Top Conversion Paths
c. Time Lag
d.
Conversion Value
e.
Path Length
Which of the following are valid scopes for dimensions?
a.
none of these answers is correct
b. user level, session level, hit
level
c.
session level, hit level
d.
campaign level, session level, hit level
e.
user level, campaign level, session level, hit
level
Your business objective is to maximize the number of sales
through your website.Which of the following metrics would most directly help
you measure performance against this objective?
a.
Pages /Visit
b.
Page Value
c.
Bounce Rate
d. Ecommerce Conversion Rate
Which of the following metrics would be most useful in
measuring how many conversions were initiated by Paid Search?
a.
Assisted Conversion Value
b.
Conversion Rate
c. First Interaction (Click)
Conversions
d.
none of these metrics
Google Analytics can recognize returning users
a.
on websites only
b.
on websites, Android mobile apps
c.
Google Analytics cannot recognize returning
users on any device.
d. on websites, iOS mobile apps,
Android mobile apps
A macro conversion
a.
is a large revenue sale that is directly
attributable to a display campaign
b.
occurs when over 50% of visitors buy an item
c.
always occurs prior to a micro conversion
d. occurs when someone completes an
action that’s important to your business
e.
is your highest converting campaign
Which of the following AdWords reports would you use to
investigate when you should modify your bidding during certain hours of the day
to optimize conversions?
a.
AdWords Keywords
b.
Placements
c. Day Parts
d.
Campaigns
e.
Destination URLs
You want to see conversion rates for Windows visits coming
from London.Which of the following dimensions would you need to select?
a.
Goal Conversion Rate, and City as a secondary
dimension
b. Operating System, and City as a
secondary dimension
c.
any one of these options
d.
City, and Goal Conversion Rate as a secondary
dimension
Using filters, you can
a.
exclude data from a view
b.
include data in a view
c. All of these answers apply
d.
change how the data looks in your reports
Which of the following Behavior metrics shows the number of
sessions that included a view of a page?
a. Unique Pageviews
b.
Pageviews
c.
Unique Visits
d.
Visits
e.
Bounce rate
A visitor comes to your site but stops looking at pages and
generating events.Which of the following will occur by default?
a.
The visitor’ssession expires after 5 minutes of
inactivity
b. The visitor’ssession expires
after 30 minutes of inactivity
c.
The visitor’ssession expires once the visitor
has exited your site
d.
Google Analytics does not keep track of sessions
by default
Which of the
following suggests a poorly performing landing page?
a. Bounce Rate> 90%
b.
Bounce Rate< 90%
c.
None of these answers
d.
%NewVisits< 90%
e.
%NewVisits> 90%
Which of the following are tracked by the Site Speed
reports?
a.
how quickly images load
b.
button click response time
c.
page-load time for a sample of pageviews on your
site
d. All of these are tracked by the
Site Speed reports.
e.
how quickly the browser parses a page and makes
it available for user interaction
For each user who comes to your site,Google Analytics
automatically captures which of the following Traffic Source dimensions?
a. Source and Medium
b.
Campaign and Medium
c.
Source, Medium, Campaign, and Ad Content
d.
Campaign and Ad Content
Which of the following are examples of Sources?
a. Example.com
b.
Search
c.
Email
d.
All of these are Sources.
e.
Display
If a paid keyword has an Assisted/ LastClick or Direct
Conversions value of .5,which of the following is true?
a.
The keyword played an assist role inexactly one
conversion
b. The keyword played an assist
role less often than it played a last click role
c.
The keyword played an assist role in exactly
five conversions
d.
none of these answers
Which of the following would be valid segments to consider
when looking at data?
a.
traffic by device
b.
traffic by time of day
c.
traffic by geography
d.
traffic by marketing channel
e. All of these answers are
correct.
You are interested in identifying the most popular content
on your site. Which of the following sections will have this report information
by default?
a.
Conversion
b.
Search
c. Behavior
d.
Acquisition
e.
Audience
Which of the following would help you to determine the conversion
value of a paid keyword?
a.
CTR
b.
none of these answers
c.
Real-Time
d. Multi-Channel Funnels
e.
CPM
Which of the following are true about segmentation?
a.
Segmentation can help you find the underlying
causes of changes to your aggregate data.
b.
Segmentation allows you to isolate and analyze
subsets of your data.
c.
Segmentation is a technique that should only be
used by experienced analysts.
d.
Segmentation should generally not be used
without Real-Time reporting.
e. More than one of these answers
is true.
Which of the
following are examples of Mediums?
a.
All of these are Mediums.
b. Email
c.
Conversion
d.
Google
e.
Example.com
You’ve noticed that many users visit your site several times
before converting and you want to understand in more detail how they arrive at
your site.Which of the following metrics would be most helpful in showing you
whether a keyword is part of a conversion path?
a. Assisted Conversions
b.
Bounce Rate
c.
Impressions
d.
Visits
e.
Clicks
You can combine a metric X with a dimension Y in Google
Analytics
a.
as long as sampling is not required
b.
if X and Y are in the same channel grouping
c.
if X and Y have been precalculated together in
an aggregatetable
d. if X and Y have the same
campaign
e.
if X and Y have the same scope
Which of the following represents a macro conversion for an
ecommerce site?
a.
collecting a lead
b. a completed sales transaction
c.
All of these are macro conversions for an
ecommerce site.
d.
receiving a product inquiry
e.
a click on a “buy” button
You want to evaluate the landing pages you are using for
AdWords ads.Which of the following dimensions would be most useful?
a.
Destination URL
b.
Placements
c.
Keyword
d. Campaign
e.
Ad Group
Which two metrics below would be the best KPIs for measuring
the performance of an ecommerce business?
a.
bounce rate and average session duration
b.
pageviews and revenue
c. revenue and average order value
d.
pageviews and bounce rate
Which of the following are “hit” types tracked by Google
Analytics?
a.
transactions
b. all of these answers are correct
c.
pageviews
d.
events
You should add Analytics tracking code to your site
a.
before documenting your business objectives
b.
during measurement planning
c. after implementation planning
d.
when it’s convenient for your IT team
Your Multi-Channel Funnel reports have no data.What is the
most likely reason?
a.
You haven’t set up Goal Funnels
b. You haven’t implemented Goals or
Ecommerce
c.
You haven’t enabled demographic data
d.
Youare not using Google Tag Manager
e.
Youare not using Content Experiments
Which campaign tracking variables are required in order to
ensure accurate data shows for your campaigns in the“All Traffic”report?
a.
utm_content
b.
utm_medium, utm_campaign
c.
utm_source, utm_term, utm_content
d. utm_campaign, utm_source,
utm_medium
e.
utm_term
You need to immediately find out whether people are viewing
then we content that you just added today.Which of the following would be most
useful?
a.
Intelligence
b.
Annotations
c. Real-Time
d.
secondary dimensions
Which of the following are dimensions?
a.
%New Sessions
b. Region
c.
Bounce rate
d.
Conversion Rate
Setting up goals allows you to see .
a. conversion rates
b.
bounce rate
c.
ecommerce revenue
d.
a list of
transactions
What is the hierarchy of the Google Analytics data model?
a.
Interactions >Users> Sessions
b.
Sessions >Users> Interactions
c.
Sessions >Visitors> Interactions
d. Users> Sessions >
Interactions
The demographics and interest category information in Google
Analytics comes from
a.
the AdWords first-party cookie
b. the DoubleClick third-party
cookie
c.
Google Tag Manager
d.
information that you upload from your CRM
e.
survey data filled out by users
Which of the following is a valid tagged custom campaign?
a.
www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks
b. All of these are valid.
c.
www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
d.
www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
e.
www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
Which of the
following attribution models would be useful for evaluating ads and campaigns
that are designed to create initial awareness about a brand?
a.
Linear model
b.
Last Non-Direct Click model
c. First Interaction model
d.
Last Interaction model
Which of the following Channels is part of the Default
Channel Grouping?
a.
Direct
b.
Organic
c.
Social
d.
Display
e. All of these are part of the
Default Channel Grouping.
Which of the following would you use to set up a custom
alert?
a. Intelligence
b.
Real-Time
c.
Content
d.
Conversions
Which of the following reporting dimensions would be useful
to reference if you were building a
website?
a. All of these dimensions
b.
Browser
c.
Screen Colors
d.
Language
e.
None of these dimensions
What is the purpose of the URL builder?
a.
to generate a URL with tracking parameters
b.
using the URL builder is required in order to
track AdWords visits
c.
to optimize landing pages
d.
to generate the URL tracking parameters that
need to be appended to an organic search result
Your web property is “www.example.com”. You set up a URL
goal of “/thank you” and a Match Type of “Begins with”. Which of the following
URLs will count as goals?
a.
www.example.com/thankyou.html
b.
www.example.com/thankyou.php
c.
www.example.com/thankyou/receipt.php
d. All of these would count as
goals.
Which of the following most accurately describes the concept
of attribution in digital analytics?
a.
calculating ROI
b.
calculating cost per click
c.
determining a traffic source
d.
determining a user's device
e. assigning credit for conversions
Which are the four main parts of the Google Analytics
platform?
a.
Collection, Processing, Continuation, and
Reporting
b. Collection, Configuration,
Processing, and Reporting
c.
Configuration, Collection, Progressing, and
Reporting
d.
Configuration, Processing, Reporting, and
Recollection
You can adjust sample size in Google Analytics by
a.
adding a segment to your report
b. adjusting a control in the
reporting interface
c.
any of these actions will adjust the sample size
d.
adjusting the session timeout control
Which of the following technologies on your site influence
how you implement Analytics?
a.
query string parameters
b.
responsive web design
c.
server redirects
d. All of these answers are
correct.
e.
Flash and AJAX events
The URL for the homepage of your site is example.com/index.
You would like this to appear as “/home” in your Pages report. How can this be
achieved?
a. Use a Search and Replace custom
filter on the Request URI field where Search String is "/index" and
Replace String is "/home"
b.
Use a Search and Replace custom filter on the
Request URI field where Search String is"www.example.com/index" and
Replace String is "www.example.com/home"
Which of the following would you use to send data from a
website to Google Analytics?
a. none of these would be
appropriate
b.
JavaScript tracking code
c.
Campaign Tracking parameter
d.
Google Analytics mobile SDK
It’s important to have a clear measurement strategy to guide
your implementation strategy and your data analysis. Which of the following business
objectives would be most relevant for content publishers?
a. encourage engagement and
frequent visitation
b.
collecting user information for sales teams to
connect with potential leads
c.
selling products or services
d.
all these options are equally relevant as
business objectives for content publishers
Specifying a goal value allows Google Analytics to calculate
.
a.
Average Order Value
b.
Ecommerce Revenue
c. Revenue per Click
d.
Bounce Rate
You have defined goal X such that any PDF download qualifies
as a goal conversion. A user comes to your site once and downloads five PDFs.
How many goal conversions will be recorded?
a. 1
b.
5
c.
zero
d.
2
Your ecommerce site sells colorful wrist watches that
visitors can customize using a tool online. Which of the following represent a
micro conversion for your site?
a.
an online sale
b.
All of these are micro conversions for this
site.
c.
a view of the home page
d.
an offline sale
e. use of the “customize your
watch” tool
Which of the following metrics shows the number of times
your ads were displayed?
a.
CTR
b.
Clicks
c.
Page views
d. Impressions
e.
Visits
You are interested in
exploring metrics by campaign and traffic source. Which of the following
sections will have this report information by default?
a.
Admin
b.
Behavior
c.
Conversion
d. Acquisition
e.
Audience
Person A and person B each visit your commerce site once.
During her visit, person A buys one of your products. Then, before leaving the
site, she makes another purchase. Person B buys nothing. What is your ecommerce
conversion rate for these two visits?
a.
0
b.
2
c.
0.33
d. 0.5
e.
1
Which of the following could be measured by defining a goal
in Google Analytics?
a.
the percentage of visits that result in a site
registration
b.
the percentage of visits during which visitors
spent at least two minutes on the site
c.
the percentage of visits that contain only one
page view
d. All of these could be measured
by defining a goal in Google Analytics conversion rate
Which of the following are possible uses of filters?
a.
report on only a sub domain or directory
b.
replace complicated page URLs with readable text
strings
c.
exclude visits from a particular IP address
d. all of these are possible uses
of filters
e.
include only traffic coming from a particular
campaign
Which of the following would most quickly allow you to
determine whether the Google Analytics code snippet is working on a specific website
page?
a. Real-Time
b.
Analytics Intelligence
c.
Annotations
d.
secondary dimensions
Which of the following reports allows you to identify the
terms visitors use to conduct searches within your site?
a.
Affinity Categories
b. Site Search report
c.
Keyword report
d.
Search Engine Optimization report
Which of the following are advantages of implementing Google
Tag Manager?
a.
You can add Google Analytics tags to your site
without editing site code
b. All of these answers are
correct.
c.
You can change configuration values in your
mobile app without rebuilding a new binary
d.
You can add AdWords tags to your site without
editing site code
e.
You can add non-Google tags to your site without
editing site code
Which of the following should you NOT collect with the
Google Analytics ecommerce JavaScript?
a.
tax amount
b.
purchase amount
c.
product SKU(s)
d. credit card number
e.
billing city
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