Google Video Advertising

YouTube Video Advertising




1  Why should a YouTube account be linked to a Google+ page?
To get a “YouTube" tab on the Google+ profile and for auto-sharing  of uploads to Google+ with customized posts.

2  How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?
By dividing the number of views by the number of impressions.

3 What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?
0.09

4  TrueView in-stream ads can appear on:
YouTube watch pages

5  True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.
False

6  An advertiser who wants to ensure a specific reach for a specific price on YouTube should use:
Reservation buying

7  A TrueView in-display video ad needs to be:
There isn't a limit.


8  A click on a companion banner:
is free of charge.
can direct to a YouTube channel.
can direct to an external URL.
All of the listed answers are correct.

9 Why is average view frequency important to measure?
You can see how engaged a viewer is with your ad

10 Where does the user land if they click a TrueView in-display ad?
The advertiser's YouTube watch page or channel

11  Which video ads can be created with AdWords for video?
TrueView ads.

12 What is an example of a managed placement for a TrueView in-stream ad?
All of the listed answers are correct
A website on the Google Display Network (GDN).
YouTube watch page.
A YouTube channel.

13  What is masthead billing based on?
A flat fee

14 Which ad rotation option cannot be used for AdWords for video campaigns?
Optimize for clicks

15           _________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
Companion banners

 16 True or False: Advertisers can implement a remarketing tag for mastheads
True

17  Which targeting methods can be used with TrueView ads?
Topics
All of the listed answers are correct
Interest categories

18  Where would a call-to-action (CTA) overlay show?
 On TrueView in-display ads

19  Which of the following is a tip for optimizing a TrueView video ad campaign?
Add exclusions to the campaign or targeting group

20  Call-to-action (CTA) overlays are compatible with:
Any TrueView ad format

21           ______________ is the most effective way to control the number of times a user sees an ad.
Setting a frequency cap


22  TrueView in-display ads run on:
YouTube watch pages.

23 True or False: Advertisers can set bids per ad format
 True

24           _______ is used for AdWords for video campaigns.
Cost-per-view (CPV) bidding

25  What do earned actions measure?
Earned views, earned comments and earned likes

26  True or False: IP address exclusion is not available for TrueView campaigns.
False

27 Which of the following remarketing lists can be used for a video campaign?
 People who watched certain videos from the advertiser's YouTube channel.

28 An advertiser is charged for a TrueView in-display ad when a viewer:
Clicks and views the first frame of the video

29 With TrueView in-stream ads, an advertiser pays:
when the viewer watches at least 30 seconds of the video or completes it.

30 How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
By creating an AdWords conversion tracking code.

31 What are creative best practices for a TrueView in-stream ad?
  All of the listed answers are correct.
  Add a call-to-action (CTA) overlay.
  Provide clear next steps that customers can take action on.
  Deliver the most important message early in the video.

32 In which TrueView format(s) can an advertiser use a companion banner?
In-stream.

33 Which devices can the advertiser target with a mobile video masthead?
Both mobile and tablets.

34  What does average view frequency measure?
Average number of times someone has viewed a video ad.

35  With a masthead, the advertiser can reserve:
The YouTube homepage.

36           ___________ ads can show on YouTube search results before they're approved, but can't run on the Search Network and Display Network until fully reviewed and approved.
Eligible

37           ________ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
Placement

38 A TrueView in-stream ad view is counted when a viewer:
watches at least 30 seconds of the video or completes it.

39 True or False: You can use contextual targeting with AdWords for video.
 True

40 Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:
Video Ad Campaigns

41 Initial remarketing list size for AdWords for video campaigns includes users from the last:
30 days.

42  True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.
False

43 With YouTube Analytics, you can track metrics on:
Playback Locations

44  True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.
False

45 Advertisers who want to pay only when a user watches their ad should use:
TrueView in-stream ads.


46  True or False: YouTube remarketing lists can be used with standard text ads and display ads.
True

47  With AdWords for video, an advertiser can target:
  Specific YouTube channels.
  Specific YouTube videos.
  Websites on the Google Display Network (GDN).
  All of the listed answers are correct.

48 What's the maximum length a TrueView video ad can be?
There isn't a time limit.

49  Which should be considered when analyzing campaign performance of different TrueView video ad formats?
View-through rate (VTR) and quartiles.

50  Which can be done in YouTube Analytics?
Check engagement reports.

51  What is the maximum number of targeting groups you can create in an AdWords for video campaign?
10

52 _________ ads can be created and managed through AdWords.
TrueView           


53  True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.
True

54 True or False: The standard banner size supported by YouTube is 300x250.          
True

55 Viewers are added to an advertiser's YouTube remarketing list when they:
watch, comment, like, or share an advertiser's YouTube video.

56  The best way to initiate a reserve buy is to:
Contact a Google sales representative.

57  On average, how long does it take for a video ad to get approved?
1 business day

58  Which of the following can be targeted when building a mobile video masthead?
All of the listed answers are correct.

59   Which is best practice for a successful TrueView in-stream ad?
Include a strong call to action so the viewer knows what to do

60  An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:
use AdWords for video.


61 Average video view duration metrics are accessible through:
The YouTube analytics audience retention tab.

62  True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.
True

63  Which of the following is true when creating a targeting group for an AdWords for video campaign?
You can enable targeting groups for certain ads.
You can customize bids per TrueView ad format.
You can see estimates for views and average cost-per-view (CPV) values.
All of the listed answers are correct.

64 True or False: Advertisers can use call-to-action overlays (CTAs) for free.
True

65  If an advertiser adds affinity categories and topics to the same targeting group, then a TrueView ad will show:
Only when targeted topics and affinity categories match.

66  What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.


67  What does linking an AdWords account to a YouTube account allow an advertiser to do?
  Create call-to-action (CTA) overlays.
  Create a remarketing list.
  Access additional video reporting metrics.
  All of the listed answers are correct.

68 With TrueView in-display ads, advertisers can target:
YouTube.
YouTube and the Google Display Network (GDN).
All of the listed answers are incorrect.
The Google Display Network (GDN).

69  To run a TrueView video ad, the video must be uploaded to:
YouTube, with the privacy settings changed to "Public" or "Unlisted."

70  True or False: More than one YouTube account can be linked to an AdWords account.
False

71  What are the targeting options for mastheads?
Visitors to the YouTube homepage in a targeted country.

72  What does average view frequency measure?
Average number of times someone has viewed a video ad.

73  Which targeting methods can be used with TrueView ads?
Remarketing.
Topics.
Interest categories.
All of the listed answers are correct

74  Which of the following can be targeted when building a mobile video masthead?
m.YouTube.com
All of the listed answers are correct.
An iOS app.
An Android app.

75  True or False: With TrueView in-stream ads, the advertiser pays when someone hovers their cursor over the ad for 5 second.
 False

76  TrueView in-stream ads can appear on:
YouTube watch pages and mobile video mastheads

77  How is a user added to a video remarketing list?
 When a view occurs.

78  Standard companion banner size for true view in stream on youtube is
300 x 60

79  If your client wants to pay only when someone views an ad, you should use:
TrueView in-stream ads

80  A client who wants to advertise before, during or after popular videos on the Google Display Network (GDN) should :
Create a video ad campaign

81 Video Remarketing is a way to optimize :
TrueView ads

82  Which of these can be created to run on YouTube and the Google Display Network?
Homepage Expandable Masthead Ads

83  An advertiser can use a remarketing tag to target people who have:
Searched on YouTube for videos about products like her

84  Linking a YouTube Channel to a Google+ Page lets you:

Manage multiple channels from one Google account and let multiple people manage a channel

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