Biggest SEO Mistakes You are Making in 2017!

SEO Biggest Mistakes

SEO has always been a moving target. Search engines are uniformly updating the methodology by which they determine rank as they respond to behavioral and technical shifts online.

For example, the rise of mobile devices completely changed the way Google weighted factors like site load speed and mobile responsive design. Sites with light and easy mobile deliverability now edge out the heavier over-designed competition.

To keep you and your site on track, here are some of the most common SEO mistakes we see in 2017:

Losing Sight of SEO’s Golden Strategy


One of the little ironies of SEO is that everyone’s long-term SEO strategy should be the same: deliver the most value and best possible content for your niche or space.

Search engines are getting agile every day, and your long-term SEO strategy is to aim to be the best at whatever you are doing and then make sure your website content shows that.


Ignoring the Technical Fundamentals


Following SEO’s golden strategy is not an excuse to ignore technical best practices -- they are still significant. The average technical quality of websites is reconstructing. Thus failures in SEO technical basics are even more detrimental in 2017.

Crawlability: Always double-check search engine robots do not block your site, and all relevant pages are indexed. It is not uncommon to find ‘noindex’ tags leftover from development.

Site Structure: Ensure that each of your core products or services has its individual optimized page. Bundling them together on a single page is still a widespread mistake.
Keyword Alignment: Keyword alignment is not a ‘set it and forget it’ effort. Be sure to usually check your keyword volumes and stay aligned with the phrases your potential customers are typing into Google.

Backlink Portfolio: More now than ever, Google needs real logic to trust your site. Having a growing link collection on the most reputable sites possible remains the key to improving Google’s confidence in your site and therefore your ranking.
Update your UX: Do not allow your site to plunge too many generations behind contemporary trends in UX. Mark your calendar, and every 2.5 years your site should get at least some sort of UX facelift. Better UX equals more time on site equals stronger SEO.

HTTPS is essential: Again, Google is peering for reasons not to trust your site. An SSL certificate is now necessary practice to prove your site is secure and reputable, especially for eCommerce.

Not Paying Enough Attention to Mobile


We are progressively moving towards a mobile-first search engine universe which represents an enormous shift in thinking away from desktop-first design towards mobile. Thus, all future SEO strategy ideas must be mobile-centric which is not a new trend for 2017 indeed, but it is perhaps the last year you can get away with not having a mobile strategy.

Is your site mobile friendly? Google now provides an ultra-easy way of experiment the mobile-friendliness of your site. If your site is not mobile-friendly, fixing it now is your top SEO priority.
Mobile first development: There are omissions, but many industries now see the majority of their traffic coming from mobile. Any/all new web development should focus on delivering the best possible mobile experience and adhering to all mobile SEO best practices.

Mobile first indexing: Reported late last year, Google said that it would begin experimenting with mobile-first indexing which is Google’s way of yelling the last call for those who have not invested in mobile-friendly website design. Heed the warning!
Longer queries due to voice search: This is a developing flow, one to pay attention to going into 2018. The growth of digital voice assistants like iPhone’s Siri is starting to affect keyword volumes. These voice searches tend to be longer. For example, a typical voice query might be, “Italian restaurants near me.” Stay ahead of the curve; we expect this trend to have a significant effect on SEO keyword strategy in the coming years.

Conclusion


Staying ahead in the SEO game is key. It is always easier to do things appropriate with your SEO first rather than making mistakes and having to correct them later. Evading the mistakes above will ensure that you not only drive traffic to your site but ultimately turn those visitors into customers.

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