Best Effective way to Create a 2017 Digital Marketing Strategy That Works

In case you're not 100% positive about your Digital Marketing Strategy for 2017, then you have to stroll through the 4 stages in this article. These means are intended to guarantee you have the majority of your bases canvassed in your arrangement.

We don't have at whatever time to squander before the New Year so how about we make a plunge…

Marketing Strategies


Step 1. Do you Have Proper Tracking Set Up? 


The initial step is to survey your following. Do you have the vital following set up to quantify the adequacy of the greater part of your showcasing?

In the event that you do, then skip down to step 2. On the off chance that you have any uncertainty, then continue perusing on the grounds that there might be a few openings in your following that would keep you from settling on the best choices with your advertising effort.

To know for beyond any doubt you need to rundown the majority of the ways prospects get in touch with you before getting to be clients. For instance, here's a rundown of a portion of the basic techniques:
  •    Webforms 
  •    Telephone calls 
  •    Messages 
  •    Live talks 
  •    In-person visits 
  •    Online business deals 

For each of the strategies that prospects use to contact your business, you should answer the accompanying inquiry:

Could you track which advertising effort produced the lead or deal?

In the event that yes, then you have appropriate following set up. Assuming no, then you are very brave to do.

Kindly don't proceed onward to step 2 until you in any event distinguish where you require better following. At that point make it a need in Q1 2017 to connect the openings to your following. Else, you'll never know precisely what is working with your advertising and where you'll get the greatest blast for your financial plan.


Step 2. What's Currently Driving Sales? 


This sounds like such a straightforward question, yet much of the time it is difficult to reply. Do you know precisely which promoting directs are driving deals in your business?

In the event that you effectively finished stride 1, then you have the information to make sense of this.

Once more, it depends on your business and how deals are produced. For instance, a 100% web based business can track deals by basically utilizing Google Analytics. That is on account of all business move through the site and Google Analytics can see everything that is going on the site.

Be that as it may, if some of your deals are created by means of telephone calls or in-person visits, then you have to make this a stride further and utilize a framework to track your disconnected leads and deals. In particular, you'll require a CRM, client relationship administration device, or a spreadsheet to record the wellspring of your leads.

At that point you'll have the capacity to run reports to see which advertising channels are really driving deals.

Could you think about how you utilize this information in your advertising arrangement?

To begin with, you'll need to allot some of your 2017 spending plan to what's now working. That is an easy decision.

Second, you'll need to take out from your 2017 spending anything that has ended up being insufficient. Once more, I'm accepting you have following set up and can says with certainty where your deals are originating from. On the off chance that you can't, then lamentably you can't run this examination.


Step 3. Can You Improve Conversion Rates? 


Now, you ought to have your following set up (or you're at any rate attempting to settle it) and you have a smart thought for which showcasing channels are driving deals.

Presently it's a great opportunity to crush out much more deals from those showcasing channels!

To press more deals, you need to expand your transformation rates all through the business channel. A decent relationship here is to think about a long hose that you would use to wash your auto or join to a sprinkler. What happens if the hose gets a crimp?

The water quits streaming!

In the more awful case the water totally stops, yet in the event that the crimp isn't too awful then the dilute will simply ease back to a stream. We as a whole know the arrangement…

Recognize and dispense with the crimp.

The same is valid with your business pipe. You should first distinguish the crimp that is backing off your business change rates. This may be the business page on your site, or it could be the webform, or it could even be something off of your site like your business group.

Notwithstanding your correct deals channel, the procedure is the same. Experience every progression all the while, ascertain your change rates between key areas, and after that work to kill the crimps.

Step 4. Will You Increase Your Customer Value? 


This last stride is regularly disregarded while making a promoting arrangement. However, this one stage can without much of a stretch be the distinction amongst benefit and misfortune for certain advertising channels.

We should take a gander at an illustration…

One of our customers publicizes an item that is sold for about Rs.2000. On a normal month, the promotion battles we're overseeing create offers of that same item for a cost of about Rs.2500.

Hold up a moment… Why is this customer OK offering a Rs.2000 item when it costs Rs.2500 in advertisements?

The answer is found when you take a gander at client esteem. In this case, I just let you know the cost of one item. What I didn't let you know was that after this underlying buy, our customer offers extra items and administration, which brings about a normal aggregate client estimation of about Rs.3500.

Ok ha! Presently it bodes well why our customer is eager and cheerful to pay Rs.2500 to offer a Rs.2000 item.

Presently apply this to your business…

What else would you be able to offer your clients after the underlying buy that would expand the aggregate client esteem?

At that point once you have a response to this question, backpedal to step 2 to check whether there were any unfruitful promoting channels that would have been productive on the off chance that you had a higher client esteem. Those are the channels you can now retest once you've expanded your client esteem.

That is it!

You now have the 4 stages to make your 2017 digital marketing strategy.

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Guide to Adwords Extensions

If you are considering to boost your paid search performance without working late in the office or increasing your budget, try applying Ad Extensions. Not only do they require minimal set-up time, they are displayed at no additional cost.

It can be hard to decide which extensions to focus on, so I have created a list to help you decide which ones will work best for you:


Google Adwords Extension

*       Sitelink Extensions:

v  Sitelink Extensions allow you to advertise additional landing pages below your standard ad text.
v  Applying a few lines to your ad gives you more realistic on the SERP, assisting your ad to stand out against your competition.
v  Sitelinks also allow the searcher an opportunity to go to a more precise page on your site.
v  Google has proved that adding sitelinks to your ads boost your click-through rate, even if people aren’t clicking the sitelink links!

*       Call Extensions:

v  Call Extensions allow you to integrate your phone number in your text ads.
v  It helps making it easier for customers to contact you directly.
v  Depending on the device, the extensions will be presented differently.
v  On desktops and tablets, your phone number is applied alongside your text, whereas on high-end mobile devices, your ad will contain a “call” button.
v  With the advent of Enhanced Campaigns, Call Extensions have become increasingly refined by allowing you to measure phone call conversions
v  In addition to it also helps to view more extensive call reporting metrics.

*       Location Extensions:

v  It allows you to incorporate your business address and telephone number into your ad.
v  Don’t worry, you don’t have to waste any of your valued ad space!
v  The location extension adds an extra line to your ad & often contains a map reference.
v  You can add multiple addresses by associating your account to Google My Business.
v  On average, ads with location extensions see a 10% boost in click-through rate.

*       App Extensions:

v  App extensions allow you to connect to your mobile or tablet app from your text ads.
v  People click either on your ad headline/ on a link to your app.
v  This is a great way to cater access to your website as well as to your app.
v  If your primary aim is to drive app downloads, app promotion ads (which connect to apps exclusively) might be the better option.
v  You can add app extensions to accounts, campaigns & ad groups.
v  You can build mobile-optimised app extensions to show on mobile devices or render specific app extensions on the devices that you choose.
v  If you create an extension for each app store, they will show the store link that corresponds to the customer's device, so someone on an iOS device will see your Apple App Store link.
v  Adding app extensions to your ad is free, but any clicks on the app extension will cost same as clicks on the text ad (a standard CPC).

v  How to set up an app extension?

Before setting up an app extension, make sure that you have all these features:
      A mobile app that's live within Google Play or the Apple App Store
      The Package Name (Android) / App ID (iOS) for your mobile app
      The URL of the page within the app store where users can gain more about the app or click to install

v  If you have all of the items above, you can add an app extension to the ads in your account, campaign or ad group.

*       Review Extensions:

v  The character limit on Review Extensions is 67 & that includes the name of the publication.
v  A review extension must be an accurate, credible, non-duplicative third-party review of the advertiser's business.
v  Like the rest of your ad text, your review extensions must observe with all AdWords policies.
v  Review extensions also are accountable to additional requirements described here.

*       Callout Extensions:

v  POLICY

·         Callout extensions allow you to incorporate additional descriptive text in your standard text ad.
·         The rules that apply to text ads generally apply to callout extensions, too. 

v  TEXT REQUIREMENTS

·         The text for each callout must be 25 characters or fewer
·         Your callout text can't involve the following: exclamation marks, punctuation at the beginning of the text, repeated punctuation or emoticons.
·         They don't allow duplication or repetition of callout text with other callouts, ad text, or sitelink text within the same ad group, campaign or at the account-level.
·         You can't use the keyword insertion feature within your callout text.

v  BUSINESS REQUIREMENTS

·         Callouts must be "family safe."
·         Any callout that contains "non-family" or "adult" content isn't granted.

¤      Callout extensions are similar to sitelinks, but without the links.
¤      Google recommends that advertisers use callout extensions to draw attention to unique selling points and important product details and benefits.
¤      You can feature up to 4 callouts in your ad, each limited to 25 characters each & must have at least two callouts for them to display.
¤      The use of extensions improves the performance of your ads (including click-through rate) & gives you an opportunity to stand out with specific messaging in the search results.
¤      Bonus: it doesn’t cost any extra.

*       Structured Snippet Extensions:

v  POLICY

·         Structured snippet extensions allow advertisers to describe features of a particular product or describe the range of products or services their business offers.
·         Structured snippets are subject to the same policies that apply to text ads & they must also meet the text, business & content requirements listed below.

v  TEXT REQUIREMENTS

·         Each snippet text value for a header must be 25 characters or fewer
·         Snippet text values can't involve exclamation marks, punctuation at the beginning of the text, repeated punctuation or emoticons 

v  BUSINESS REQUIREMENTS

·         Structured snippets must be "family safe."
·         Any structured snippet that contains "non-family" or "adult" content is restricted.

v  CONTENT REQUIREMENTS

·         Structured snippet values must be relevant and match the selected header.
·         Note that structured snippet values that are not segment of the set defined by the header will be disapproved.
·         Values must not contain any promotional text and must comply with the guidelines listed for each header below.

*       Automated Extension:

v  Consumer ratings
·         Campaign type - Search Network with Display Select - All features for Mobile/Tablet
·         Campaign type - Search Network only - All features for Desktop
·         Available - US, UK, Canada, Australia

v  Previous visits
·         Campaign type - Search Network with Display Select for Mobile/Tablet
·         Campaign type - Search Network only for Desktop
·         Available – Globally

v  Seller ratings
·         Campaign type - Search Network with Display Select - All features for Mobile/Tablet
·         Campaign type - Search Network only - All features for Desktop
·         Available - US, UK, DE, FR, AU, NZ, JP, and NL

v  Dynamic sitelink extensions
·         Campaign type - Search Network with Display Select - All features for Mobile/Tablet
·         Campaign type - Search Network only - All features for Desktop
·         Available – Globally

v  Dynamic structured snippets
·         Campaign type - Search Network with Display Select - All features for Tablet
·         Campaign type - Search Network only - All features for Desktop
              ·         Available - English (Global)

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How to Submit Your Site to Search Engines

Submit Site to Search Engines


I would highly recommend manually submitting your web pages to the search engines. It is being said that search engines gives no guarantee of ranking your web page because you have manually submitted. It is a tool that let search engines know that we have new information or update to share. 

I would definitely suggest to submit your web pages manually to Google, Bing, Yandex and Baidu as in light of the fact that they have made it clear that it is the thing that they incline toward. Search engines have implemented manual submission as a best practice to shield themselves from great levels of spam.

It is imperative to submit your web pages to all of major search engines because even though the other engines have less traffic than Google, still they have millions of users. When you submit a URL or domain name to the search engines, it can take about 2-4 weeks to get indexed. Sometimes your page will not get indexed after you submit it, if that occurs, wait 4  weeks and then resubmit the page again.

If you are not happy with your web page's ranking results, take a glance at what your competition is doing. Make sure twice that you are following the basic rules of search engine optimization.  Accordingly make changes to the page and resubmit it to the search engines. You can submit your web pages twice per month until you are listed in the major search engines' results.


How websites are submitted 

There are two basic techniques still being used today that would permit a webmaster to submit their web page to a search engine. They can either submit only one web page at once or they can submit their entire site at one time with a Sitemap. In short webmaster needs to do is to submit just the Home page of a website. With just Home page, most search engines are able to crawl a website, provided that it is well designed. 

Most of the website want to be listed in popular search engines because that's how many people start their search for a product. User seeks information on the web with the help of search engine. Websites that show up on the first page are usually called as Top 10.  

In order to acquire good placement on search results in various search engines, webmasters must optimize their web pages. This process is called as Search Engine Optimization. Many variables come into play such as placement and destiny of desired keywords, hierarchy structure of web page and the number of web pages that link to a given web page. The Google search engine also uses a concept known as Page Rank.

Page Rank depends on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes or links a page receives.

For Example: It also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance.

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