Why Google penalizes a Website?

Google penalizes websites for taking part in practices that are against its Webmaster guidelines. These penalties can be the consequence of a manual audit or algorithm upgrades, for example, Google Penguin.

Google penalties can bring about the drop of rankings for each page of a site, for a particular keyword or for a particular page. Any drop in rankings carries with it a noteworthy drop in traffic for the site.

To see whether a site has been influenced by a Google penalty, website proprietors can utilize Google Webmaster Tools and additionally break down the timing of their traffic drop with the timing of known Google updates. 

Google Penalties

Google has been overhauling its algorithm for whatever length of time that it has been battling the control of natural indexed lists. Then again, up until May 10, 2012, when Google propelled the Google Penguin update, numerous individuals wrongly accepted that low-quality backlinks would not contrarily influence ranks. While this perspective was normal, it was not right, as Google had been applying such link based penalties for a long time, however not made open how the organization drew nearer and managed what they called "link spam". Since this time there has been a much more extensive affirmation about the perils of awful SEO and a measurable analysis of backlinks to guarantee there are no destructive links. 

Link based Penalties 

Penalties are by and large brought on by manipulative backlinks that are planned to support specific organizations in the search results; by including such links organizations broke Google's terms and conditions. At the point when Google finds such connections, it forces penalties to demoralize different organizations from taking after this practice and to uproot any additions that may have been delighted in from such links. Google additionally penalizes the individuals who took part in the control and helped different organizations by linking to them. These sorts of organizations are regularly low-quality registries which basically recorded a link to an organization site with manipulative grapple content for a charge. Google contends that such pages offer no quality to the Internet and are frequently deindexed thus. Such links are regularly alluded to as paid links. 

Types of link spam

1. Paid links 

Paid links are basically links that individuals put on their site for a charge as they accept this will have a positive effect on the search results. The act of paid links was extremely mainstream before the Penguin upgrade when organizations accepted they could include any sorts of links with exemption since Google guaranteed former that time that they just disregarded such links they distinguished as opposed to penalizing sites. To agree to Google's late TOS it is basic to apply the nofollow ascribe to paid commercial links. 

2. Blog networks

Blog networks are a gathering of infrequently a huge number of blogs that mean to seem detached which then links out to those arranged to pay for such links. Google have normally focused on blog network and once recognizing them have penalized a great many sites who picked up advantages. 

3. Comment spam

These are links left in the remarks of articles that are difficult to have uprooted, as this practice turned out to be so boundless Google launched something many refer to as the NOFOLLOW tag which blog stages immediately consolidated to help check such practices. The NOFOLLOW tag basically advises web search tools not to trust such links. 

4. Guest blog posts 

Guest blog entries got to be mainstream as a work on taking after penguin as these were viewed as 'white hat' strategies for some time. In any case, Google has following expressed  that they consider these links to be spam. 

Dealing a penalty

Google has urged organizations to change their terrible practices and accordingly request that endeavors are taken to evacuate manipulative links. Google propelled the Disavow tool on 16 October 2012 so that individuals could answer to Google the awful links they had. The Disavow tool was propelled essentially because of numerous reports of negative SEO, where organizations were being focused with manipulative links by contenders knowing very well indeed that they would be penalized as a result. There has been some controversy about whether the Disavow tool has any impact when control has occurred over numerous years. In the meantime, some narrative contextual investigations have been presented which propose that the tool is viable and that previous ranking positions can be restored. 

Negative SEO

Negative SEO began to happen taking after the Penguin upgrade when it got to be normal learning that Google would apply penalties for manipulative links; such practices as negative SEO have brought on organizations to be determined in observing their backlinks to guarantee they are not being focused by threatening contenders through negative SEO administrations.