Clickbait is a negative term, alternatively
referred to as link bait or click bait which is best described as type of
hyperlink on a web page that entices a visitor to click to continue reading an
article.Typically
click bait links will forward the user to a page that requires payment,
registration or is one in a series of web pages to help drive page views for
the site.In short, it helps to draw in click-throughs and
to support forwarding of the material over online social networks via
sensational headlines.
Mostly you may find the click bait type links have
catchy or provocative headlines that are difficult for most users to resist and
often have little or nothing to do with the actual web page.
In Terms of Content Marketing
While in content marketing, clickbait can refer to
content that is specifically designed to draw attention via clicks and shares
in order to generate advertising revenues.
Such type of content is designed to drive traffic.
Often the content under-delivers on the promise made by the headline or is
misleading is someway. This is why it is deemed "clickbait."
Content marketing strategy does not recommend the
use of clickbait because it often results in a backlash from users that can
lead to loss of traffic/subscribers over time.
Additionally, this type of content is often
against the Terms of Service of many advertising agencies due to the false
advertising that this type of content often leads to.
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