Entities Involved in PPC Advertising

The following entities are involved in PPC Advertising:
  • Product or Service Seller
  • PPC Advertiser
  • Landing Page Provider
  • Landing Page
  • Viewer or the Visitor
Take a close look at the illustrations below that depict the general roles of the entities involved in PPC advertising:

A product/service seller contacts advertisers for PPC based Ad programs.


Creates Ad
PPC Advertiser creates Ads and provides landing pages for Ads.


Users click the Ads and visit the landing pages.


PPC – Bird's eye view

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