Analysis - The process of a decomposing complex entity into
simpler components for easier comprehension of the aforementioned entity.
Analytics- The technology and the associated tools for data
analysis. + Insight to recommend action or to guide decision making.
Web Analytics- It is the measurement, accumulation, analysis
and broadcasting of Internet data for the purposes of understanding and
optimizing Web usage. In short, Web Analytics is the process of analyzing the
behavior of visitors to a Web site.
Social Media Analytics- Measuring + Analyzing + Interpreting
interactions and associations between people, topics and ideas posted on and
gathered from social media platforms to arrive at business decisions.
Text Analytics-
Refers to the process of deriving high-quality information from text. Analyzing
attitudes, behaviors, concerns, motivations and culture from written text.
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