Basic definition used in Analytics World

Analytics World




Analysis - The process of decomposing complex entity into simpler components for easier comprehension of aforementioned entity.  

Analytics- The technology and the associated tools for data analysis. + Insight to recommend action or to guide decision making.  

Web Analytics- It is the measurement, accumulation, analysis and broadcasting of Internet data for the purposes of understanding and optimizing Web usage. In short, Web Analytics is the process of analyzing the behavior of visitors to a Web site.

Social Media Analytics- Measuring + Analyzing + Interpreting interactions and associations between people, topics and ideas posted on and gathered from social media platforms to arrive at business decisions.

 Text Analytics- Refers to the process of deriving high-quality information from text. Analyzing attitudes, behaviors, concerns, motivations and culture from written text.

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